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[09/06/13 - 08:53 AM]
ABC's "Wipeout" and "Rookie Blue" Post Adult 18-49 Increases
ABC spins the numbers for Thursday, September 5.
[via press release from ABC]

ABC's "Wipeout" and "Rookie Blue" Post Adult 18-49 Increases

Info on ABC's Thursday, ahead of the regular press release

Despite airing against NFL on NBC from 8-10pm, ABC's Wipeout increased the Net's performance week to week in Adults 18-49 by 38%, matching ABC's strongest non-sports performance in the time-slot among young adults in 3 months - since 5/30/13.

Opposite NFL on NBC, ABC's Rookie Blue improved on its Adult 18-49 delivery over the prior week by 11%. In addition, Rookie Blue ranked as the #1 series in its time period for the 9th consecutive week among Total Viewers. On average, Rookie Blue is up 10% summer to summer in Total Viewers, marking its most-watched season in 3 years - since Summer 2010.

Quick Take for Thursday, September 5, 2013 (Fast Affiliate Live + Same Day Ratings)

"Wipeout" Improves Net's Adult 18-49 Delivery from 8-10pm by 38% Week to Week

"Rookie Blue" is Up Over the Prior Week by 11% in Adults 18-49

"Wipeout" (8:00-10:00 p.m.)

Despite airing against NFL on NBC from 8:00-10:00 p.m., ABC's "Wipeout" increased the Net's performance week to week in Adults 18-49 by 38% (1.1/3 vs. 0.8/3), matching ABC's strongest non-sports performance in the time-slot among young adults in 3 months - since 5/30/13.

"Rookie Blue" (10:00-11:00 p.m.)

Opposite NFL on NBC, ABC's "Rookie Blue" improved on its Adult 18-49 delivery over the prior week by 11% (1.0/3 vs. 0.9/3). In addition, "Rookie Blue" ranked as the No. 1 series in its time period for the 9th consecutive week among Total Viewers (4.2 million).

· On average, "Rookie Blue" is up 10% summer to summer in Total Viewers (6.7 million vs. 6.1 million), marking its most-watched season in 3 years - since Summer 2010.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 48% currently, from 45% at the same point in 2012. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next-day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 09/5/13.





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· ROOKIE BLUE (ABC)
· SUNDAY NIGHT FOOTBALL (NBC)
· WIPEOUT (TBS)




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