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[09/12/13 - 08:32 AM]
ABC's Repeat "Shark Tank" Catches NBC's "Million Second Quiz" in Adults 18-49 with 4-Month Highs in the Time Slot
ABC spins the numbers for Wednesday, September 11.
[via press release from ABC]

ABC's Repeat "Shark Tank" Catches NBC's "Million Second Quiz" in Adults 18-49 with 4-Month Highs in the Time Slot

From 8-9pm on Wednesday, ABC's repeat Shark Tank caught NBC's Million Second Quiz in Adults 18-49 for the first time and beat the highly-promoted NBC show by double-digits with key Men: +20% in Men 18-49 and +15% in Men 25-54.

· In Total Viewers and Adults 18-49, Shark Tank delivered ABC's best numbers in the hour in nearly 4 months - since the final night of the season on 5/22/13.

· Despite facing stiff original competition in the hour from the season premiere of Fox's The X Factor and CBS' Big Brother, Night 4 of Shark Tank Week was the most-watched yet. In fact the ABC unscripted series has gained audience for 3 consecutive nights.

Quick Take for Wednesday, September 11, 2013 (Fast Affiliate Live + Same Day Ratings)

ABC's Repeat "Shark Tank" Catches NBC's "Million Second Quiz" in Adults 18-49

"Shark Tank" Delivers ABC's Strongest Time Period Results in Nearly 4 Months

Up for the 3rd Straight Night, "Shark Tank Week" Night 4 is the Most-Watched Yet

"Shark Tank" (8:00-9:00 p.m.)

From 8:00-9:00 p.m. on Wednesday, ABC's repeat "Shark Tank" caught NBC's "Million Second Quiz" in Adults 18-49 (1.2/4) for the first time and beat the highly-promoted NBC show by double-digits with key Men: +20% in Men 18-49 and +15% in Men 25-54.

· In Total Viewers (4.9 million) and Adults 18-49 (1.2/4), "Shark Tank" delivered ABC's best numbers in the hour in nearly 4 months - since the final night of the season on 5/22/13.

· Despite facing stiff original competition in the hour from the season premiere of Fox's "The X Factor" and CBS' "Big Brother," Night 4 of "Shark Tank Week" was the most-watched yet. In fact the ABC unscripted series has gained audience for 3 consecutive nights.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 48% currently, from 45% at the same point in 2012. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate Live + Same Day Ratings), 09/11/13.





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· BIG BROTHER (CBS)
· MILLION SECOND QUIZ, THE (NBC)
· SHARK TANK (ABC)
· X FACTOR, THE (FOX)




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