Primetime Preliminary Fast National Nielsen Data (includes all DVR playback through 3:00 am)
Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks last night (10/7/13):
NBC (13.302 million viewers, #1; adults 18-49: 4.1, #1) was still the network to beat on Monday with new episodes of "The Voice" (14.324 million viewers, #1; adults 18-49: 4.5, #1) and "The Blacklist" (11.260 million viewers, #3; adults 18-49: 3.2, #2).
FOX (7.442 million viewers, #3; adults 18-49: 2.3, #2) then was a distant second place wth originals from "Bones" (7.116 million viewers, #8; adults 18-49: 2.0, #T7) and "Sleepy Hollow" (7.768 million viewers, #5; adults 18-49: 2.7, #4).
Next up was ABC (12.288 million viewers, #2; adults 18-49: 2.1, #3) with fresh installments of "Dancing with the Stars" (13.039 million viewers, #2; adults 18-49: 2.1, #6) and "Castle" (10.787 million viewers, #4; adults 18-49: 2.0, #T7).
Meanwhile, CBS (6.152 million viewers, #4; adults 18-49: 1.9, #4) served up its mix of "How I Met Your Mother" (7.383 million viewers, #6; adults 18-49: 2.9, #3), "We Are Men" (5.417 million viewers, #10; adults 18-49: 1.8, #10), "2 Broke Girls" (7.181 million viewers, #7; adults 18-49: 2.2, #5), "Mom" (6.653 million viewers, #9; adults 18-49: 2.0, #T7) and "Hostages" (5.139 million viewers, #11; adults 18-49: 1.2, #11).
And finally, the return of "Hart of Dixie" (1.181 million viewers, #13; adults 18-49: 0.4, #T12) and "Beauty and the Beast" (1.219 million viewers, #12; adults 18-49: 0.4, #T12) on The CW (1.200 million viewers, #5; adults 18-49: 0.4, #5) closed out the night.
In the netlet's target demo (women 18-34), "Dixie" delivered a 0.5 rating while "Beast" posted a 0.4 rating.
Week-to-week changes (adults 18-49):
+5.00% - Dancing with the Stars
-2.17% - The Voice
-6.45% - How I Met Your Mother
-8.33% - 2 Broke Girls
-9.09% - Castle
-9.09% - Bones
-9.09% - Mom
-10.00% - Sleepy Hollow
-10.00% - We Are Men
-11.11% - The Blacklist
-20.00% - Hostages
Year-to-year changes (adults 18-49):
+200.00% - Sleepy Hollow (vs. The Mob Doctor)
+3.23% - The Blacklist (vs. Revolution)
0.00% - Dancing with the Stars
0.00% - Bones
0.00% - Beauty and the Beast (vs. Gossip Girl)
-4.26% - The Voice
-9.09% - Castle
-9.38% - How I Met Your Mother
-18.18% - We Are Men (vs. Partners)
-20.00% - Hart of Dixie (vs. 90210)
-35.48% - Mom (vs. Mike & Molly)
-40.54% - 2 Broke Girls
-45.45% - Hostages (vs. Hawaii Five-0)
In late-night metered market ratings (via NBC's press release):
· In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 3.0/8; CBS's "Late Show with David Letterman," 2.3/6; and ABC's "Jimmy Kimmel Live," 2.3/6.
· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 1.0/5; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.7/4.
· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.4/5 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.
· From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.6/6 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.3/2).
· At 1:35 a.m., "Last Call with Carson Daly" averaged a 1.0/4 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.
Here are the highlights of the 12 ad-sustained programs that aired in primetime on the broadcast networks one year ago (10/8/12):
NBC (11.12 million viewers, #2; adults 18-49: 4.2, #1) was the top demo draw on Monday thanks to new episodes of "The Voice" (12.58 million viewers, #2; adults 18-49: 4.7, #1) and "Revolution" (8.21 million viewers, #7; adults 18-49: 3.1, #T4).
CBS (8.67 million viewers, #3; adults 18-49: 2.8, #2) then took home the silver with its mix of "How I Met Your Mother" (8.14 million viewers, #8; adults 18-49: 3.2, #3), "Partners" (6.35 million viewers, #10; adults 18-49: 2.2, #T6), "2 Broke Girls" (10.12 million viewers, #4; adults 18-49: 3.7, #2), "Mike & Molly" (9.42 million viewers, #5; adults 18-49: 3.1, #T4) and "Hawaii Five-0" (9.01 million viewers, #6; adults 18-49: 2.2, #T6).
Next up was ABC (12.41 million viewers, #1; adults 18-49: 2.2, #3) with its top-watched lineup of "Dancing with the Stars" (13.33 million viewers, #1; adults 18-49: 2.1, #9) and "Castle" (10.56 million viewers, #3; adults 18-49: 2.2, #T6).
Meanwhile, FOX (5.27 million viewers, #4; adults 18-49: 1.4, #4) offered up originals from "Bones" (7.09 million viewers, #9; adults 18-49: 2.0, #10) and "The Mob Doctor" (3.46 million viewers, #11; adults 18-49: 0.9, #11).
And finally, the return of "90210" (1.00 million viewers, #12; adults 18-49: 0.5, #12) and "Gossip Girl" (0.77 million viewers, #13; adults 18-49: 0.4, #13) on The CW (0.88 million viewers, #5; adults 18-49: 0.4, #5) closed out the night.
In the netlet's target demo (women 18-34), "90210" delivered a 0.7 rating while "Gossip Girl" posted a 0.8 rating.
Week-to-week changes (adults 18-49):
+15.79% - Castle
+15.79% - Hawaii Five-0
+8.82% - 2 Broke Girls
+6.90% - Mike & Molly
+5.00% - Dancing with the Stars
+4.76% - Partners
+4.44% - The Voice
0.00% - How I Met Your Mother
-3.13% - Revolution
-4.76% - Bones
-10.00% - The Mob Doctor
Year-to-year changes (adults 18-49):
+342.86% - Revolution (vs. Prime Suspect (Repeat))
+235.71% - The Voice (vs. The Sing-Off)
-8.33% - Castle
-15.38% - Hawaii Five-0
-16.67% - 90210 (vs. Gossip Girl)
-17.95% - How I Met Your Mother
-22.50% - Mike & Molly
-32.26% - Dancing with the Stars
-33.33% - Gossip Girl (vs. Hart of Dixie)
-36.21% - 2 Broke Girls (vs. Two and a Half Men)
-41.18% - Bones (vs. ALCS, Game 2 Overrun)
-47.62% - Partners (vs. 2 Broke Girls)
-65.38% - The Mob Doctor (vs. Terra Nova)
In late-night metered market ratings (via NBC's press release):
*In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.7/7; CBS's "Late Show with David Letterman," 2.5/6; and ABC's combo of "Nightline," 3.0/7; and "Jimmy Kimmel Live," 1.6/5.
*In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.8/4; "Late Show," 0.7/3; "Nightline," 0.9/4; and "Jimmy Kimmel Live," 0.5/3.
*At 12:35 a.m., "Late Night with Jimmy Fallon" (1.4/5 in metered-market households) beat CBS's first-run "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.4/3).
*At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.
Source: Nielsen Media Research
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