Primetime Preliminary Fast National Nielsen Data (includes all DVR playback through 3:00 am)
Here are the highlights of the 15 ad-sustained programs that aired in primetime on the broadcast networks last night (11/29/13):
CBS (6.724 million viewers, #1; adults 18-49: 1.4, #1) was the network to beat on Friday with encores of "hoops&yoyo Ruin Christmas" (2.310 million viewers, #11; adults 18-49: 0.4, #T13) and "The Elf on the Shelf: An Elf's Story" (3.050 million viewers, #8; adults 18-49: 0.6, #T9) followed by the new two-hour special "Garth Brooks, Live from Las Vegas" (8.745 million viewers, #1; adults 18-49: 1.8, #1).
ABC (5.116 million viewers, #3; adults 18-49: 1.2, #2) then got bumped to second place with its second run lineup of "Dr. Seuss' How the Grinch Stole Christmas!" (5.859 million viewers, #3; adults 18-49: 1.5, #T2), "Shrek the Halls" (5.367 million viewers, #5; adults 18-49: 1.5, #T2) and "Shark Tank" (4.695 million viewers, #7; adults 18-49: 1.2, #T5) plus a new "20/20" (5.040 million viewers, #6; adults 18-49: 0.9, #T7).
Next up was NBC (5.226 million viewers, #2; adults 18-49: 1.1, #3) with originals from "Dateline NBC" (7.188 million viewers, #2; adults 18-49: 1.2, #T5), "Grimm" (5.657 million viewers, #4; adults 18-49: 1.3, #4) and "Dracula" (2.833 million viewers, #10; adults 18-49: 0.9, #T7).
Meanwhile, FOX (2.297 million viewers, #4; adults 18-49: 0.6, #4) served up a repeat of "Bones" (2.904 million viewers, #9; adults 18-49: 0.6, #T9) alongside a new "Raising Hope" (1.752 million viewers, #12; adults 18-49: 0.6, #T9) and a second "Raising Hope" (1.628 million viewers, #13; adults 18-49: 0.6, #T9).
And finally, a rebroadcast of "Grandma Got Run Over by a Reindeer" (1.232 million viewers, #14; adults 18-49: 0.4, #T13) and a new "Nikita" (0.885 million viewers, #15; adults 18-49: 0.2, #15) on The CW (1.058 million viewers, #5; adults 18-49: 0.3, #5) closed out the night.
In the netlet's target demo (women 18-34), "Grandma" delivered a 0.4 rating at 8:00/7:00c and "Nikita" a 0.3 rating at 9:00/8:00c.
Week-to-week changes (adults 18-49):
+9.09% - Dateline NBC
0.00% - Dracula (vs. 11/15/13)
0.00% - Nikita
-13.33% - Grimm (vs. 11/15/13)
-25.00% - Raising Hope - 9:30
-33.33% - Raising Hope - 9:00
-43.75% - 20/20
Year-to-year changes (adults 18-49):
+116.67% - Grimm (vs. Grimm (Repeat))
+33.33% - Dateline NBC (vs. Christmas in Rockefeller Center (Repeat))
+20.00% - Garth Brooks, Live from Las Vegas (vs. CSI: NY/Blue Bloods)
-18.18% - Dracula (vs. Dateline NBC)
-33.33% - Nikita (vs. Arrow (Repeat))
-47.06% - 20/20
-50.00% - Raising Hope - 9:30 (vs. Pac-12 Football Championship)
-50.00% - Raising Hope - 9:00 (vs. Pac-12 Football Championship)
In late-night metered market ratings (via NBC's press release):
· In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.3/6 with an encore telecast; CBS's "Late Show with David Letterman," 2.0/5 with an encore; and ABC's "Jimmy Kimmel Live," 1.8/5 with an encore.
· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.6/2 with an encore; "Late Show," 0.4/2 with an encore; and "Jimmy Kimmel Live," 0.5/2 with an encore.
· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.
· From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.2/4 in metered-market households with an encore) beat CBS's "Late Late Show with Craig Ferguson" (1.0/3 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.4/2 in 18-49 with an encore) topped "Late Late Show" (0.3/2 with an encore).
· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.6/2 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.
Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks one year ago (11/30/12):
CBS (9.91 million viewers, #1; adults 18-49: 1.6, #T1) lead the charge on Friday with new episodes of "Undercover Boss" (8.73 million viewers, #3; adults 18-49: 1.8, #1), "CSI: NY" (9.82 million viewers, #2; adults 18-49: 1.5, #T5) and "Blue Bloods" (11.18 million viewers, #1; adults 18-49: 1.5, #T5).
ABC (6.03 million viewers, #2; adults 18-49: 1.6, #T1) then shared the demo crown with its mix of "Last Man Standing" (6.80 million viewers, #4; adults 18-49: 1.6, #T3), "Malibu Country" (6.33 million viewers, #5; adults 18-49: 1.5, #T5), a repeat of "Shark Tank" (5.84 million viewers, #6; adults 18-49: 1.6, #T3) and "20/20" (5.69 million viewers, #7; adults 18-49: 1.7, #2).
Next up was FOX (4.05 million viewers, #3; adults 18-49: 1.2, #3) and its coverage of the "Pac-12 Football Championship" (4.05 million viewers, #10; adults 18-49: 1.2, #8).
Meanwhile, NBC (3.73 million viewers, #4; adults 18-49: 0.9, #4) was out of the hunt with repeats of "Christmas in Rockefeller Center" (4.06 million viewers, #9; adults 18-49: 0.9, #10) and "Grimm" (2.80 million viewers, #11; adults 18-49: 0.6, #11) plus a new "Dateline NBC" (4.34 million viewers, #8; adults 18-49: 1.1, #9).
And finally on The CW (1.15 million viewers, #5; adults 18-49: 0.4, #5), a relocated "Nikita" (1.24 million viewers, #12; adults 18-49: 0.4, #12) and a repeat of "Arrow" (1.06 million viewers, #13; adults 18-49: 0.3, #13) rounded out the night.
In the netlet's target demo (women 18-34), "Nikita" delivered a 0.3 rating at 8:00/7:00c and "Arrow" a 0.3 rating at 9:00/8:00c.
Week-to-week changes (adults 18-49):
+33.33% - Nikita (vs. 11/9/12)
+14.29% - Last Man Standing
+13.33% - 20/20
+10.00% - Dateline NBC
+7.14% - Blue Bloods (vs. 11/16/12)
+7.14% - CSI: NY (vs. 11/16/12)
+7.14% - Malibu Country
+5.88% - Undercover Boss (vs. 11/16/12)
Year-to-year changes (adults 18-49):
+50.00% - Undercover Boss (vs. A Gifted Man)
+45.45% - Last Man Standing (vs. Extreme Makeover: Home Edition)
+36.36% - Malibu Country (vs. Extreme Makeover: Home Edition)
+30.77% - 20/20
+10.00% - Dateline NBC
+7.14% - CSI: NY
-6.25% - Blue Bloods
-7.69% - Pac-12 Football Championship
-20.00% - Nikita
In late-night metered market ratings (via NBC's press release):
* In Nielsen's 56 metered markets, household results were: "The
Tonight Show with Jay Leno," 3.0/7; CBS's "Late Show with David Letterman," 2.5/6 with an encore; and ABC's combo of "Nightline," 3.2/7; and "Jimmy Kimmel Live," 1.7/5 with an encore.
* In the 25 markets with Local People Meters, adult 18-49 results
were: "The Tonight Show with Jay Leno," 0.8/4; "Late Show," 0.6/3 with an encore; "Nightline," 1.0/4; and "Jimmy Kimmel Live," 0.6/3 with an encore.
* At 12:35 a.m., "Late Night with Jimmy Fallon" (1.5/5 in
metered-market households with an encore) beat CBS's first-run "Late Late Show with Craig Ferguson" (1.3/4). In the 25 markets with Local People Meters, "Late Night" (0.6/3 in 18-49 with an encore) topped "Late Late Show" (0.4/3).
* At 1:35 a.m., "Last Call with Carson Daly" averaged a 1.0/4 in
metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.
Source: Nielsen Media Research
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