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ABC's "Goldbergs" Spikes 67% Over Its Repeat "SHIELD" Lead-In in Adults 18-49 and Ranks as Tuesday's Most-Watched Comedy Overall
Marvel's Agents of S.H.I.E.L.D. - R (8-9pm - 3.7 million and 0.9/2 in AD18-49):
During the 8 o'clock hour, ABC's repeat Marvel's Agents of S.H.I.E.L.D. was up from its most-recent encore telecast on 12/17/13 in Total Viewers (+12% - 3.7 million vs. 3.3 million) and Adults 18-49 (+13% - 0.9/2 vs. 0.8/3).
The Goldbergs (9-9:30pm - 4.7 million and 1.5/4 in AD18-49):
In the 9pm half-hour, ABC's The Goldbergs spiked over its repeat S.H.I.E.L.D. lead-in by 1.0 million viewers and by 67% in Adults 18-49. The Goldbergs stood as Tuesday's most-watched comedy, outdrawing all 4 of Fox's sitcoms on the night, with a 1.0 million viewer advantage over New Girl in their common half-hour (4.7 million vs. 3.7 million). The ABC freshman comedy was up from the last time it followed an encore S.H.I.E.L.D. on 12/3/13 in both Total Viewers (+2% - 4.7 million vs. 4.6 million) and Adults 18-49 (+7% - 1.5/4 vs. 1.4/4).
Trophy Wife (9:30-10pm - 3.5 million and 1.0/2 in AD18-49):
In the 9:30pm half-hour, ABC's Trophy Wife matched its week-ago Total Viewer count and paced within 1-tenth among Adults 18-49. Trophy Wife beat Fox's The Mindy Project in the half-hour by 17% in Total Viewers (3.5 million vs. 3.0 million).
Killer Women (10-11pm - 3.6 million and 0.7/2 in AD18-49):
During the 10pm hour, ABC's Killer Women was up week to week in Total Viewers and held steady in Adults 18-49.
Quick Take for Tuesday, January 21, 2014
(Fast Affiliate Live + Same Day Ratings)
ABC's "S.H.I.E.L.D." is Up From its Most-Recent Repeat in Viewers and Young Adults
ABC's "The Goldbergs" Spikes Over its Lead-in by 1.0 Million Viewers and
By 67% in Adults 18-49 to Rank as Tuesday's Most-Watched Comedy Overall
"Marvel's Agents of S.H.I.E.L.D. - R" (8:00-9:00 p.m. - 3.7 million and 0.9/2 in AD18-49):
During the 8 o'clock hour, ABC's repeat "Marvel's Agents of S.H.I.E.L.D." was up from its most-recent encore telecast on 12/17/13 in Total Viewers (+12% - 3.7 million vs. 3.3 million) and Adults 18-49 (+13% - 0.9/2 vs. 0.8/3).
"The Goldbergs" (9:00-9:30 p.m. - 4.7 million and 1.5/4 in AD18-49):
In the 9:00 p.m. half-hour, ABC's "The Goldbergs" spiked over its repeat "S.H.I.E.L.D." lead-in by 1.0 million viewers and by 67% in Adults 18-49. "The Goldbergs" stood as Tuesday's most-watched comedy, outdrawing all 4 of Fox's sitcoms on the night, with a 1.0 million viewer advantage over "New Girl" in their common half-hour (4.7 million vs. 3.7 million). The ABC freshman comedy was up from the last time it followed an encore "S.H.I.E.L.D." on 12/3/13 in both Total Viewers (+2% - 4.7 million vs. 4.6 million) and Adults 18-49 (+7% - 1.5/4 vs. 1.4/4).
"Trophy Wife" (9:30-10:00 p.m. - 3.5 million and 1.0/2 in AD18-49):
In the 9:30 p.m. half-hour, ABC's "Trophy Wife" matched its week-ago Total Viewer count and paced within 1-tenth among Adults 18-49. "Trophy Wife" beat Fox's "The Mindy Project" in the half-hour by 17% in Total Viewers (3.5 million vs. 3.0 million).
"Killer Women" (10:00-11:00 p.m. - 3.6 million and 0.7/2 in AD18-49):
During the 10:00 p.m. hour, ABC's "Killer Women" was up week to week in Total Viewers and held steady in Adults 18-49.
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 47% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-
to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 01/21/14.
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