Primetime Preliminary Fast National Nielsen Data (includes all DVR playback through 3:00 am)
Here are the highlights of the 15 ad-sustained programs that aired in primetime on the broadcast networks last night (3/9/14):
ABC (7.864 million viewers, #2; adults 18-49: 2.2, #1) pulled into the top spot on Sunday thanks to new episodes of "America's Funniest Home Videos" (4.379 million viewers, #11; adults 18-49: 1.2, #T11) and "Once Upon a Time" (7.270 million viewers, #6; adults 18-49: 2.3, #2) followed by the premiere of "Resurrection" (13.312 million viewers, #1; adults 18-49: 3.6, #1) and the return of "Revenge" (6.496 million viewers, #7; adults 18-49: 1.9, #5).
FOX (4.095 million viewers, #4; adults 18-49: 1.7, #2) then took home the silver with its new lineup of "Bob's Burgers" (2.118 million viewers, #15; adults 18-49: 0.9, #15), "The Simpsons" (2.649 million viewers, #14; adults 18-49: 1.2, #T11), another "The Simpsons" (3.725 million viewers, #13; adults 18-49: 1.6, #T7) and "Family Guy" (4.492 million viewers, #10; adults 18-49: 2.2, #3) plus the launch of "Cosmos: A Spacetime Odyssey" (5.792 million viewers, #8; adults 18-49: 2.1, #4).
Next up was CBS (9.471 million viewers, #1; adults 18-49: 1.6, #3) with originals from "60 Minutes" (10.612 million viewers, #2; adults 18-49: 1.5, #9), "The Amazing Race 23" (8.428 million viewers, #5; adults 18-49: 1.8, #6), "The Good Wife" (8.909 million viewers, #4; adults 18-49: 1.3, #10) and "The Mentalist" (9.937 million viewers, #3; adults 18-49: 1.6, #T7).
And finally, NBC (4.747 million viewers, #3; adults 18-49: 1.1, #4) closed out the evening with a new two-hour "Dateline NBC" (5.503 million viewers, #9; adults 18-49: 1.1, #T13) and a rebroadcast of "The Voice" (3.992 million viewers, #12; adults 18-49: 1.1, #T13).
Week-to-week changes (adults 18-49):
+46.15% - Revenge (vs. 1/19/14)
+25.00% - 60 Minutes (vs. 2/23/14)
+22.22% - Dateline NBC
+21.05% - Once Upon a Time (vs. 12/15/13)
+20.00% - The Amazing Race 23
+10.00% - Family Guy (vs. 1/26/14)
-5.88% - The Mentalist (vs. 1/12/14)
-5.88% - The Simpsons (vs. 1/26/14)
-20.00% - America's Funniest Home Videos (vs. 1/26/14)
-27.78% - The Good Wife (vs. 1/12/14)
-40.00% - Bob's Burgers (vs. 1/26/14)
Year-to-year changes (adults 18-49):
+80.00% - Resurrection (vs. Revenge)
+58.33% - Revenge (vs. Red Widow)
+37.50% - Dateline NBC (vs. The Celebrity Apprentice (Repeat))
+22.22% - Family Guy (vs. The Cleveland Show)
+4.55% - Once Upon a Time
0.00% - The Mentalist
0.00% - Bob's Burgers (vs. Bob's Burgers (Repeat))
-4.55% - Cosmos: A Spacetime Odyssey (vs. Family Guy/Bob's Burgers)
-6.25% - 60 Minutes
-13.33% - The Good Wife
-14.29% - America's Funniest Home Videos
-21.74% - The Amazing Race 23
-25.00% - The Simpsons (vs. American Dad)
-27.27% - The Simpsons
Here are the highlights of the 16 ad-sustained programs that aired in primetime on the broadcast networks one year ago (3/10/13):
CBS (9.770 million viewers, #1; adults 18-49: 1.8, #T1) was the most-watched network on Sunday thanks to new episodes of "60 Minutes" (11.352 million viewers, #1; adults 18-49: 1.6, #T9), "The Amazing Race 22" (9.230 million viewers, #3; adults 18-49: 2.3, #2), "The Good Wife" (9.077 million viewers, #4; adults 18-49: 1.5, #12) and "The Mentalist" (9.422 million viewers, #2; adults 18-49: 1.6, #T9).
FOX (3.911 million viewers, #3; adults 18-49: 1.8, #T1) however shared the demo crown was its mix of a "Bob's Burgers" (2.141 million viewers, #16; adults 18-49: 0.9, #15) repeat followed by originals from "American Dad" (3.291 million viewers, #14; adults 18-49: 1.6, #T9), "The Simpsons" (4.874 million viewers, #11; adults 18-49: 2.2, #T3), "The Cleveland Show" (4.056 million viewers, #12; adults 18-49: 1.8, #T6), "Family Guy" (5.245 million viewers, #9; adults 18-49: 2.6, #1) and "Bob's Burgers" (3.861 million viewers, #13; adults 18-49: 1.8, #T6).
Next up was ABC (6.477 million viewers, #2; adults 18-49: 1.7, #3) with fresh installments of "America's Funniest Home Videos" (6.311 million viewers, #7; adults 18-49: 1.4, #13), "Once Upon a Time" (7.449 million viewers, #5; adults 18-49: 2.2, #T3), "Revenge" (6.833 million viewers, #6; adults 18-49: 2.0, #5) and "Red Widow" (5.315 million viewers, #8; adults 18-49: 1.2, #14).
And finally, an encore of "The Celebrity Apprentice" (2.540 million viewers, #15; adults 18-49: 0.8, #16) and a new "The Celebrity Apprentice" (4.970 million viewers, #10; adults 18-49: 1.7, #8) closed out the night on NBC (3.755 million viewers, #4; adults 18-49: 1.3, #4).
Week-to-week changes (adults 18-49):
+33.33% - Revenge
+8.33% - Family Guy (vs. 2/17/13)
+6.67% - The Mentalist
+6.25% - The Celebrity Apprentice
+5.88% - Bob's Burgers
+4.76% - Once Upon a Time
-4.17% - The Amazing Race 22
-4.35% - The Simpsons
-5.26% - The Cleveland Show
-5.88% - 60 Minutes
-6.25% - The Good Wife
-12.50% - America's Funniest Home Videos
-14.29% - Red Widow
-15.79% - American Dad (vs. 2/17/13)
Year-to-year changes (adults 18-49):
+7.69% - America's Funniest Home Videos
0.00% - 60 Minutes
0.00% - American Dad (vs. The Cleveland Show)
-4.35% - The Simpsons
-5.26% - The Cleveland Show (vs. Bob's Burgers)
-7.14% - Family Guy
-11.76% - The Good Wife
-15.00% - The Celebrity Apprentice
-17.86% - The Amazing Race 22
-18.18% - Bob's Burgers (vs. American Dad)
-20.00% - Revenge (vs. Desperate Housewives)
-21.43% - Once Upon a Time
-23.81% - The Mentalist (vs. CSI: Miami)
-47.83% - Red Widow (vs. GCB)
Source: Nielsen Media Research
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