Ratings Report: Week of March 31, 2014
(National Live + Same Day Program Ratings)
"LIVE with Kelly and Michael" Nearly Ties "Dr. Phil" as the Week's No. 1 Syndie Talker in Homes and Viewers, While Beating "Ellen" in Both Key Measures
"LIVE" is Up Week to Week and Year to Year in Households and Total Viewers
"LIVE" Posts its Strongest 30-Week Average in Homes and Women 25-54 in 6 Years
"LIVE with Kelly and Michael"
During the week of March 31, 2014, "LIVE with Kelly and Michael" ran in a near tie with "Dr. Phil" as the week's No. 1 syndicated talk show in Households (2.9 rating vs. 3.0 rating) and Total Viewers (3.809 million vs. 3.935 million). Despite its early time periods with lower overall TV usage levels, "LIVE" outdelivered "Ellen" by 12% in Households (2.9 rating vs. 2.6 rating) and by 6% in Total Viewers (3.809 million vs. 3.591 million) to rank No. 2 for the week. In fact, "LIVE" beat "Ellen" for the 15th week in a row in Households.
On average for the 2013-14 season to date, "LIVE" stands as the No. 2 syndicated talker in Households (3.0 rating) and Total Viewers (3.925 million), leading "Ellen" (2.8 rating and 3.866 million) in both Nielsen measures.
· "LIVE" grew week to week by 4% in Households, 5% in Total Viewers and 7% in Women 25-54.
· "LIVE" posted double-digit gains over the same week last year (w/o 4/1/13), up year to year for the 15th straight week in Households (+12%) and the 21st consecutive week in Total Viewers (+12%).
· "LIVE with Kelly and Michael" is generating its biggest overall audience 30 weeks into a TV season in 7 years and is posting its strongest 30-week average in Households and Women 25-54 in 6 years - since the 2006-07 and 2007-08 seasons, respectively. Up over the comparable weeks last season in Households (+12% - 2.9 rating vs. 2.6 rating), Total Viewers (+13% - 3.905 million vs. 3.445 million) and (+7% - 1.6 rating vs. 1.5 rating), the year-to-year growth for "LIVE" is even more impressive considering its year-ago averages include the high-rated first weeks of Kelly and Michael as a new team.
"LIVE with Kelly and Michael" is distributed in national syndication by Disney-ABC Domestic Television. Produced by WABC-TV in New York and executive produced by Michael Gelman, "LIVE" airs in more than 200 markets across the U.S. Visit "LIVE" on the web at LIVEKellyandMichael.com, on Facebook, or follow "LIVE" on Twitter and Instagram, @KellyandMichael.
Source: The Nielsen Company, National Live + Same Day Program Ratings, weeks of 3/31/14, 3/24/14 & 4/1/13, 2013-14 season=9/9/13-4/6/14.
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