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[07/01/14 - 12:29 PM]
Disney Channel Is TV's #1 Total Day Network for the 13th-Straight Quarter in Kids 6-11 and for the 21st-Straight Quarter in Tweens
Disney Channel spins the numbers for the second quarter of 2014.
[via press release from Disney Channel]

Ratings Highlights for 2Q 2014 - Final National Ratings

Disney Channel Is TV's #1 Total Day Network for the 13th-Straight Quarter in Kids 6-11 and for the 21st-Straight Quarter in Tweens; Debuts of Original Movies "Zapped and "Girl Meets World" Are TV's Top 2 Telecasts Across Major Youth Demos

24-Hour Disney Junior channel Stands as TV's #1 Preschool-Dedicated Network for the 5th-Consecutive Quarter Across Target Demos, Out-Delivering Nick Jr. by Double Digits and Sprout by Triple Digits

Disney Channel

For 2Q 2014, Disney Channel was TV's #1 Total Day network for the 13th-consecutive quarter in Kids 6-11 (491,000/2.1 rating - dates back to 2Q11) and for the 21st-straight quarter in Tweens 9-14 (421,000/1.7 rating - dates back to 2Q09).

Notably, the network closed out the quarter ranking as TV's #1 network in Kids 2-11 for the 2nd-consecutive week, for the 159th time in the previous 160 weeks in Kids 6-11 and for the 160th week in a row Tweens (over 3 years).

The Disney Channel Original Movie "Zapped," original comedy "Girl Meets World" and the "2014 Radio Disney Music Awards" stood as the Top 3 TV telecasts among Kids 6-11 and Tweens 9-14, while "Zapped" and "Girl Meets World" were the Top 2 TV telecasts among Kids 2-11.

Disney Channel out-delivered Nickelodeon by at least double digits for the 12th quarter in a row in Kids 6-11 (+22% - 491,000 vs. 401,000) and Tweens 9-14 (+55% - 421,000 vs. 272,000) - dates back to 6/27/11.

In Prime, Disney Channel stood as TV's #1 network for the 40th-consecutive quarter in Kids 6-11 (758,000/3.2 rating) and 63rd in Tweens 9-14 (648,000/2.7 rating).

· The premiere of original movie "Zapped" (6/27/14, 8:00 - 9:45 p.m.) ranked as the #1 TV telecast of 2Q14 across major youth Kid 2-11 (2.9 million/7.2 rating), Kid 6-11 (2.3 million/9.5 rating) and Tween 9-14 (2.1 million/8.7 rating) demographics. In fact, the movie became the #1 cable TV telecast of 2014 to date across the demos.

· The launch of "Girl Meets World" (6/27/14, 9:45 - 10:15 p.m.) ranked as the #1 series launch of 2014 across Kids 2-11 (2.3 million/5.7 rating), Kids 6-11 (1.8 million/7.6 rating) and Tweens 9-14 (1.7 million/6.9 rating).

· In its first television special, "Disney Channel Presents the Radio Disney Music Awards" (RDMAs, 4/27/14, 8:00 - 9:30 p.m.) - a celebration of music for kids and families - qualified as the #3 telecast of 2Q14 in Kids 6-11 (1.4 million/6.0 rating) and Tweens 9-14 (1.4 million/5.6 rating), and placed among the Top 10 TV telecasts in Kids 2-11 (1.7 million/4.3 rating).

· Overall, Disney Channel held the Top 13 telecasts in Kids 2-11, the Top 12 in Kids 6-11 and the Top 10 in Tweens (Top 5 below):

24- Hour Disney Junior channel

The 24-hour Disney Junior channel stood as the #1 preschooler network for the 5th-consecutive quarter in Total Viewers (423,000), Kids 2-5 (203,000/1.3 rating), Girls 2-5 (100,000/1.3 rating), Boys 2-5 (103,000/1.3 rating) and Women 18-49 (80,000) - every quarter since reporting public ratings at the top of 2Q13 - out-delivering Nick Jr. by double digits and Sprout by triple digits.

Disney Junior channel delivered the Top 2 weekly stripped series among Kids 2-5 across preschool-dedicated TV networks and the Top 3 in Women 18-49:

· Disney Junior channel exceeded Nick Jr. by double digits for the 5th-straight quarter across target demos: by 29% in Total Viewers (423,000 vs. 327,000), by 33% in Kids 2-5 (203,000 vs. 153,000), by 30% in Girls 2-5 (100,000 vs. 77,000), by 34% in Boys 2-5 (103,000 vs. 77,000) and by 38% in Women 18-49 (80,000 vs. 58,000), despite being in 6.1 million fewer homes.

· Disney Junior channel out-performed Sprout by triple digits for the 5th-consecutive quarter across key categories: Total Viewers (+213% - 423,000 vs. 135,000), Kids 2-5 (+212% - 203,000 vs. 65,000), Girls 2-5 (+213% - 100,000 vs. 32,000), Boys 2-5 (+222% - 103,000 vs. 32,000) and Women 18-49 (+208% - 80,000 vs. 26,000).

Source: NTI, U.S. ratings, most current, 2Q 2014: 3/31/14-6/29/14. "Zapped" and "Girl Meets World" claims based on L+SD. Streaks include ties on rating. Pre-K ranks based on program data, all telecasts.





  [july 2014]  
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· GIRL MEETS WORLD (DISNEY)
· ZAPPED (DISNEY)




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