Primetime Preliminary Fast National Nielsen Data (includes all DVR playback through 3:00 am)
Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks last night (7/11/14):
NBC (4.979 million viewers, #2; adults 18-49: 1.0, #T1) and ABC (4.712 million viewers, #3; adults 18-49: 1.0, #T1) shared the demo crown on Friday as the former served up a two-hour "Dateline NBC" (6.090 million viewers, #3; adults 18-49: 1.2, #T1) and a new "Crossbones" (2.758 million viewers, #8; adults 18-49: 0.6, #T7).
The Alphabet then served up its mix of "Shark Tank" (4.134 million viewers, #6; adults 18-49: 0.9, #T3), "Primetime: What Would You Do?" (3.751 million viewers, #7; adults 18-49: 0.9, #T3) and "20/20" (6.252 million viewers, #2; adults 18-49: 1.2, #T1).
Next up was CBS (5.250 million viewers, #1; adults 18-49: 0.7, #3) and its repeat lineup of "CSI: Crime Scene Investigation" (4.377 million viewers, #5; adults 18-49: 0.6, #T7), "Hawaii Five-0" (4.916 million viewers, #4; adults 18-49: 0.7, #6) and "Blue Bloods" (6.458 million viewers, #1; adults 18-49: 0.8, #5).
Meanwhile, FOX (1.267 million viewers, #4; adults 18-49: 0.4, #4) offered up encores of "MasterChef" (1.606 million viewers, #9; adults 18-49: 0.6, #T7) and "24: Live Another Day" (0.929 million viewers, #12; adults 18-49: 0.3, #T11).
And finally, repeats of "Whose Line Is It Anyway?" (1.122 million viewers, #10; adults 18-49: 0.4, #10), another "Whose Line Is It Anyway?" (1.105 million viewers, #11; adults 18-49: 0.3, #T11) and "Reign" (0.581 million viewers, #13; adults 18-49: 0.2, #13) on The CW (0.847 million viewers, #5; adults 18-49: 0.2, #5) closed out the night.
In the netlet's target demo (women 18-34), "Whose Line" posted a 0.2 rating at 8:00/7:00c and 0.2 rating at 8:30/7:30c while "Reign" managed a 0.1 rating.
In late-night metered market ratings (via NBC's press release):
· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.7/7; CBS's "Late Show with David Letterman," 1.9/5 with an encore; and ABC's "Jimmy Kimmel Live," 2.0/5 with an encore.
· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.0/4; "Late Show," 0.4/2 with an encore; and "Jimmy Kimmel Live," 0.6/3 with an encore.
· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.
· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.3/4 in metered-market households with an encore) beat CBS's "Late Late Show with Craig Ferguson" (1.0/3 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49 with an encore) topped "Late Late Show" (0.2/2 with an encore).
· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.
Here are the highlights of the 12 ad-sustained programs that aired in primetime on the broadcast networks one year ago (7/12/13):
ABC (4.168 million viewers, #3; adults 18-49: 1.1, #1) claimed top demo honors on Friday with its mix of "Shark Tank" (4.573 million viewers, #3; adults 18-49: 1.1, #T2), "Primetime: What Would You Do?" (3.916 million viewers, #7; adults 18-49: 1.1, #T2) and "20/20" (4.015 million viewers, #6; adults 18-49: 1.1, #T2).
NBC (4.727 million viewers, #1; adults 18-49: 1.0, #2) then had to settle for second place with a rebroadcast of the "Camp" (2.417 million viewers, #9; adults 18-49: 0.6, #9) premiere followed by a two-hour "Dateline NBC" (5.882 million viewers, #1; adults 18-49: 1.2, #1).
Next up was CBS (4.471 million viewers, #2; adults 18-49: 0.7, #3) with repeats of "Undercover Boss" (4.038 million viewers, #5; adults 18-49: 0.8, #5), "Hawaii Five-0" (4.230 million viewers, #4; adults 18-49: 0.7, #T6) and "Blue Bloods" (5.147 million viewers, #2; adults 18-49: 0.7, #T6).
Meanwhile, FOX (2.084 million viewers, #4; adults 18-49: 0.5, #4) likewise offered up encores of "Bones" (2.876 million viewers, #8; adults 18-49: 0.7, #T6) and "The Following" (1.292 million viewers, #10; adults 18-49: 0.3, #10).
And finally, a new "Cult" (0.624 million viewers, #11; adults 18-49: 0.2, #11) and the finale of "Cult" (0.411 million viewers, #12; adults 18-49: 0.1, #12) wrapped said run on The CW (0.517 million viewers, #5; adults 18-49: 0.2, #5).
In the netlet's target demo (women 18-34), "Cult" delivered a 0.2 rating at 8:00/7:00c and a 0.1 rating at 9:00/8:00c.
Week-to-week changes (adults 18-49):
0.00% - Dateline NBC (vs. 6/28/13)
0.00% - 20/20 (vs. 6/28/13)
0.00% - Primetime: What Would You Do? (vs. 6/28/13)
0.00% - Cult - 8:00
0.00% - Cult - 9:00
Year-to-year changes (adults 18-49):
0.00% - Dateline NBC
-15.38% - 20/20
-15.38% - Primetime: What Would You Do? (vs. 20/20)
-33.33% - Cult - 8:00 (vs. Nikita (Repeat))
-66.67% - Cult - 9:00 (vs. Supernatural (Repeat))
In late-night metered market ratings (via NBC's press release):
·In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.6/6; CBS's "Late Show with David Letterman," 2.1/5 with an encore; and ABC's "Jimmy Kimmel Live," 1.7/4 with an encore.
·In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.8/4; "Late Show," 0.5/3 with an encore; and "Jimmy Kimmel Live," 0.6/3 with an encore.
·From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.
·From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.4/4 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.3/2).
·At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.
Source: Nielsen Media Research
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