NICKELODEON WINS THE WEEK WITH KIDS AND TOTAL VIEWERS

NEW YORK - Oct. 21, 2014 - Nickelodeon closed the third week of October (10/13/14-10/19/14) as basic cable's number-one total day network with Kids 2-11 (2.0/620K) and total viewers (1.2M). The net's weekly win was fueled by strong performances across its animation and live-action lineup.

SpongeBob SquarePants was the network's number-one animated series for the week with Kids 2-11, averaging a 3.8/1.2M and securing 2.2M total viewers. Sanjay and Craig followed as Nick's number-two animated program with the demo, scoring a 3.0/930K and 1.8M P2+. Also, in live-action, Henry Danger was Nickelodeon's top program with Kids 2-11 (3.0/949K), pulling 1.7M total viewers.

Additionally for the week, the net's top preschool programs with Kids 2-5 included PAW Patrol (5.5/669K), Blaze and the Monster Machines (4.5/542K) and Team Umizoomi (4.1/501K), respectively.

Nickelodeon, now in its 35th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 19 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).