Primetime Preliminary Fast National Nielsen Data (includes all DVR playback through 3:00 am)
Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks last night (10/23/14):
[EDITOR'S NOTE: Due to the nature of live sports, Fast Nationals for CBS are approximate.]
CBS (14.639 million viewers, #1; adults 18-49: 4.5, #1) was the top draw on Thursday with its final week of the now NFL Network only editions of "Thursday Night Football Pre-Game" (12.259 million viewers, #2; adults 18-49: 3.4, #2) and "Thursday Night Football" (15.114 million viewers, #1; adults 18-49: 4.8, #1).
ABC (9.489 million viewers, #2; adults 18-49: 2.8, #2) then claimed the silver with originals from "Grey's Anatomy" (8.602 million viewers, #5; adults 18-49: 2.5, #5), "Scandal" (9.999 million viewers, #3; adults 18-49: 3.0, #T3) and "How to Get Away with Murder" (9.866 million viewers, #4; adults 18-49: 3.0, #T3).
Next up was NBC (4.174 million viewers, #3; adults 18-49: 1.1, #3) with its mix of "The Biggest Loser" (4.660 million viewers, #6; adults 18-49: 1.2, #T6), "Bad Judge" (4.329 million viewers, #7; adults 18-49: 1.0, #8), "A to Z" (3.220 million viewers, #11; adults 18-49: 0.9, #T9) and "Parenthood" (4.087 million viewers, #9; adults 18-49: 1.2, #T6).
Meanwhile, FOX (3.882 million viewers, #4; adults 18-49: 0.8, #4) was out of the hunt with a repeat "Bones" (4.271 million viewers, #8; adults 18-49: 0.9, #T9) and a new "Gracepoint" (3.494 million viewers, #10; adults 18-49: 0.8, #T11).
And finally, new episodes of "The Vampire Diaries" (1.653 million viewers, #12; adults 18-49: 0.8, #T11) and "Reign" (1.353 million viewers, #13; adults 18-49: 0.5, #13) on The CW (1.503 million viewers, #5; adults 18-49: 0.6, #5) closed out the evening.
In the netlet's target demo (women 18-34), "Diaries" delivered a 1.1 rating at 8:00/7:00c and "Reign" a 0.7 rating at 9:00/8:00c.
Week-to-week changes (adults 18-49):
+36.00% - Thursday Night Football Pre-Game
+23.08% - Thursday Night Football
+11.11% - How to Get Away with Murder
+4.17% - Grey's Anatomy
+3.45% - Scandal
0.00% - Gracepoint
0.00% - Reign
-7.69% - The Biggest Loser
-7.69% - Parenthood
-10.00% - A to Z
-11.11% - The Vampire Diaries
-16.67% - Bad Judge
Year-to-year changes (adults 18-49):
+127.27% - Grey's Anatomy (vs. Once Upon a Time in Wonderland)
+118.18% - Thursday Night Football (vs. Various)
+7.14% - Scandal (vs. Grey's Anatomy)
0.00% - How to Get Away with Murder (vs. Scandal)
-7.69% - The Biggest Loser (vs. The Voice (Repeat))
-7.69% - Parenthood
-9.09% - Bad Judge (vs. Sean Saves the World)
-16.67% - Reign
-25.00% - A to Z (vs. The Michael J. Fox Show)
-27.27% - The Vampire Diaries
-30.61% - Thursday Night Football Pre-Game (vs. The Big Bang Theory)
-76.47% - Gracepoint (vs. World Series, Game 2)
In late-night metered market ratings (via NBC's press release):
· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.3/6 with an encore telecast; CBS's "Late Show with David Letterman," 2.3/7 with an encore delayed by an NFL overrun; and ABC's "Jimmy Kimmel Live," 3.0/8.
· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.9/4 with an encore; "Late Show," 0.8/5 with an encore delayed by an NFL overrun; and "Jimmy Kimmel Live," 1.1/5.
· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.9/6 in metered-market households and a 0.7/4 in 18-49 in the Local People Meters.
· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.0/4 in metered-market households with an encore) trailed CBS's firstrun "Late Late Show with Craig Ferguson" (1.4/6, delayed by an NFL overrun). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49 with an encore) trailed "Late Late Show" (0.5/4, delayed by an NFL overrun).
· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.6/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.
Here are the highlights of the 15 ad-sustained programs that aired in primetime on the broadcast networks one year ago (10/24/13):
FOX (12.666 million viewers, #1; adults 18-49: 3.4, #1) was the network to beat for the second night in a row with its coverage of the "World Series, Game 2" (12.666 million viewers, #2; adults 18-49: 3.4, #2).
CBS (10.287 million viewers, #2; adults 18-49: 2.7, #2) then had to settle for second place with its mix of "The Big Bang Theory" (16.467 million viewers, #1; adults 18-49: 4.9, #1), "The Millers" (10.878 million viewers, #3; adults 18-49: 2.8, #T4), "The Crazy Ones" (8.768 million viewers, #4; adults 18-49: 2.3, #T6), "Two and a Half Men" (8.424 million viewers, #8; adults 18-49: 2.3, #T6) and "Elementary" (8.592 million viewers, #6; adults 18-49: 1.8, #8).
Next up was ABC (7.170 million viewers, #3; adults 18-49: 2.3, #3) with originals from "Once Upon a Time in Wonderland" (4.337 million viewers, #10; adults 18-49: 1.1, #T12), "Grey's Anatomy" (8.529 million viewers, #7; adults 18-49: 2.8, #T4) and "Scandal" (8.645 million viewers, #5; adults 18-49: 3.0, #3).
Meanwhile, NBC (4.363 million viewers, #4; adults 18-49: 1.3, #4) served up an encore of "The Voice" (5.242 million viewers, #9; adults 18-49: 1.3, #T9) alongside new episodes of "Sean Saves the World" (4.033 million viewers, #11; adults 18-49: 1.1, #T12), "The Michael J. Fox Show" (3.738 million viewers, #13; adults 18-49: 1.2, #11) and "Parenthood" (3.960 million viewers, #12; adults 18-49: 1.3, #T9).
And finally, a new "The Vampire Diaries" (2.502 million viewers, #14; adults 18-49: 1.1, #T12) and week two of "Reign" (1.840 million viewers, #15; adults 18-49: 0.6, #15) on The CW (2.171 million viewers, #5; adults 18-49: 0.9, #5) closed out the night.
In the netlet's target demo (women 18-34), "Diaries" delivered a 1.8 rating at 8:00/7:00c and "Reign" a 0.7 rating at 9:00/8:00c.
Week-to-week changes (adults 18-49):
+12.50% - Elementary
+9.52% - Two and a Half Men
+7.69% - Grey's Anatomy
0.00% - The Big Bang Theory
0.00% - Parenthood
0.00% - The Michael J. Fox Show
0.00% - Sean Saves the World
-8.00% - The Crazy Ones
-8.33% - Once Upon a Time in Wonderland
-9.09% - Scandal
-12.50% - The Millers
-15.38% - The Vampire Diaries
-25.00% - Reign
Year-to-year changes (adults 18-49):
+50.00% - Scandal
+17.24% - World Series, Game 2
+2.08% - The Big Bang Theory
0.00% - Parenthood (vs. Rock Center With Brian Williams)
-3.45% - Grey's Anatomy
-8.33% - The Vampire Diaries
-14.29% - Reign (vs. Beauty and the Beast)
-15.38% - Once Upon a Time in Wonderland (vs. Last Resort)
-18.18% - Elementary
-23.33% - Two and a Half Men (vs. Person of Interest)
-23.33% - The Crazy Ones (vs. Person of Interest)
-24.32% - The Millers (vs. Two and a Half Men)
-36.84% - The Michael J. Fox Show (vs. Parks & Recreation)
-47.62% - Sean Saves the World (vs. The Office)
In late-night metered market ratings (via NBC's press release):
·In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.4/7; CBS's "Late Show with David Letterman," 2.2/6 with an encore; and ABC's "Jimmy Kimmel Live," 2.3/6.
·In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.7/4; "Late Show," 0.5/3 with an encore; and "Jimmy Kimmel Live," 0.9/5.
·From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.4/5 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.
·From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.3/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.1/4 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.3/2 with an encore).
·At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.
Source: Nielsen Media Research
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