Primetime Preliminary Fast National Nielsen Data (includes all DVR playback through 3:00 am)
Here are the highlights of the 15 ad-sustained programs that aired in primetime on the broadcast networks last night (10/26/14):
[EDITOR'S NOTE: Due to the nature of live sports, Fast Nationals for CBS (7-8P), and FOX and NBC for the entire night are approximate.]
NBC (15.014 million viewers, #1; adults 18-49: 5.5, #1) was still the network to beat on Sunday with its mix of "Football Night in America #1" (5.002 million viewers, #12; adults 18-49: 1.4, #T11), "Football Night in America #2" (6.314 million viewers, #11; adults 18-49: 2.0, #9), "Football Night in America #3" (12.762 million viewers, #4; adults 18-49: 4.6, #3) and "Sunday Night Football" (17.204 million viewers, #2; adults 18-49: 6.4, #1).
FOX (10.989 million viewers, #3; adults 18-49: 3.0, #2) then had to settle for second place despite its combination of "NFL Overrun" (11.739 million viewers, #6; adults 18-49: 3.5, #5), "The OT" (12.121 million viewers, #5; adults 18-49: 3.7, #4) and "World Series, Game 5" (10.519 million viewers, #8; adults 18-49: 2.8, #6).
Next up was CBS (13.770 million viewers, #2; adults 18-49: 2.8, #3) with a full hour of "NFL Overrun" (20.470 million viewers, #1; adults 18-49: 5.8, #2) followed by new episodes of "60 Minutes" (13.457 million viewers, #3; adults 18-49: 2.4, #7), "Madam Secretary" (11.592 million viewers, #7; adults 18-49: 1.5, #10) and "The Good Wife" (9.563 million viewers, #9; adults 18-49: 1.4, #T11).
And finally, a rebroadcast of "Star Wars Rebels" (2.543 million viewers, #15; adults 18-49: 0.6, #15) led into originals from "Once Upon a Time" (6.609 million viewers, #10; adults 18-49: 2.3, #8), "Resurrection" (4.389 million viewers, #13; adults 18-49: 1.2, #13) and "Revenge" (4.336 million viewers, #14; adults 18-49: 1.1, #14) on ABC (4.469 million viewers, #4; adults 18-49: 1.3, #4).
Week-to-week changes (adults 18-49):
+100.00% - 60 Minutes
+7.14% - Madam Secretary
0.00% - The Good Wife
-8.57% - Sunday Night Football
-14.29% - Resurrection
-14.81% - Once Upon a Time
-15.38% - Revenge
-17.86% - Football Night in America #3
-44.00% - Football Night in America #1
-47.37% - Football Night in America #2
Year-to-year changes (adults 18-49):
+41.18% - 60 Minutes (vs. The Amazing Race)
+14.29% - Sunday Night Football
+10.00% - Revenge (vs. Betrayal)
+7.69% - The Good Wife (vs. The Mentalist)
+7.14% - Madam Secretary (vs. The Good Wife)
+6.98% - Football Night in America #3
+4.55% - Once Upon a Time
-12.50% - Football Night in America #1
-20.00% - Football Night in America #2
-20.00% - Resurrection (vs. Revenge)
-36.36% - World Series, Game 5 (vs. World Series, Game 4)
Here are the highlights of the 15 ad-sustained programs that aired in primetime on the broadcast networks one year ago (10/27/13):
[EDITOR'S NOTE: Due to the nature of live sports, Fast Nationals for FOX and NBC are unreliable and should not be used.]
FOX (16.682 million viewers, #1; adults 18-49: 5.1, #1) was the network to beat on Sunday with its top flight mix of "NFL Overrun" (22.779 million viewers, #1; adults 18-49: 7.8, #1), "The OT" (18.370 million viewers, #2; adults 18-49: 6.2, #2) and the "World Series, Game 4" (15.385 million viewers, #3; adults 18-49: 4.4, #4).
NBC (12.310 million viewers, #2; adults 18-49: 4.5, #2) then had to settle for second place with its usual combination of "Football Night in America #1" (5.115 million viewers, #14; adults 18-49: 1.6, #9), "Football Night in America #2" (6.955 million viewers, #11; adults 18-49: 2.5, #6), "Football Night in America #3" (11.881 million viewers, #5; adults 18-49: 4.3, #5) and "Sunday Night Football" (14.905 million viewers, #4; adults 18-49: 5.6, #3).
Next up was CBS (9.110 million viewers, #3; adults 18-49: 1.5, #T3) with new episodes of "60 Minutes" (10.314 million viewers, #6; adults 18-49: 1.5, #T10), "The Amazing Race 23" (8.231 million viewers, #9; adults 18-49: 1.7, #8), "The Good Wife" (9.090 million viewers, #7; adults 18-49: 1.4, #T12) and "The Mentalist" (8.806 million viewers, #8; adults 18-49: 1.3, #14).
And finally, originals from "America's Funniest Home Videos" (6.123 million viewers, #12; adults 18-49: 1.4, #T12), "Once Upon a Time" (6.995 million viewers, #10; adults 18-49: 2.2, #7), "Revenge" (5.645 million viewers, #13; adults 18-49: 1.5, #T10) and "Betrayal" (3.421 million viewers, #15; adults 18-49: 1.0, #15) on ABC (5.546 million viewers, #4; adults 18-49: 1.5, #T3) closed out the night.
Week-to-week changes (adults 18-49):
+27.27% - America's Funniest Home Videos
+11.11% - Betrayal
+10.00% - Once Upon a Time
0.00% - Revenge
0.00% - The Good Wife
0.00% - The Mentalist
-10.53% - The Amazing Race 23
-38.46% - Football Night in America #1
-40.28% - Football Night in America #3
-41.05% - Sunday Night Football
-47.92% - Football Night in America #2
-53.13% - 60 Minutes
Year-to-year changes (adults 18-49):
+4.76% - World Series, Game 4
0.00% - Football Night in America #2
-11.11% - Sunday Night Football
-11.76% - 60 Minutes
-12.24% - Football Night in America #3
-12.50% - America's Funniest Home Videos
-15.79% - Football Night in America #1
-22.22% - The Good Wife
-27.78% - The Mentalist
-29.17% - The Amazing Race 23
-35.29% - Once Upon a Time
-37.50% - Betrayal (vs. 666 Park Avenue)
-44.44% - Revenge
Source: Nielsen Media Research
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