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[11/19/14 - 08:30 AM]
ABC's "SHIELD" Builds to Its Biggest Audience in 5 Weeks
ABC spins the numbers for Tuesday, November 18.
[via press release from ABC]

ABC's SHIELD Builds to its Biggest Audience in 5 Weeks

Tuesday Night (11/18/14) - ABC Total Viewer and Adult 18-49 Projections

S.H.I.E.L.D.: Live + 3 = 6.8 million/2.3 rating and Live + 7 = 7.5 million/2.6 rating

Forever: Live + 3 = 6.5 million/1.5 rating and Live + 7 = 7.1 million/1.6 rating

Live + Same Day Fast Affiliate Results:

Shark Tank-R (8-9pm - 4.5 million and 1.1/3 in AD18-49): At 8pm, ABC's repeat Shark Tank grew its hour week to week in viewers (+45%) and young adults (+22%), generating the Net's best performance in the slot since September - since 9/30/14.

Marvel's Agents of S.H.I.E.L.D. (9-10pm - 4.5 million and 1.6/5 in AD18-49): Building on its young adult lead-in (+45%), ABC's Marvel's Agents of S.H.I.E.L.D. gained week to week in Total Viewers (+5% - 4.5 million vs. 4.3 million) and Adults 18-49 (+7% - 1.6/5 vs. 1.5/4) to deliver its most-watched telecast in 5 weeks - since 10/14/14. From 9-10pm, S.H.I.E.L.D. took second in its slot with Adults 18-49 to CBS' NCIS-boosted NCIS: New Orleans. Please Note: On average this season in TV playback, S.H.I.E.L.D. jumps 76% in Adults 18-49 and will close the gap with the CBS drama, which gains just 39% on average from L+SD to L+7. Season to date, S.H.I.E.L.D. is pacing within 2-tenths of a rating point of NCIS: NO in L+7 Adults 18-49 (3.0 rating vs. 3.2 rating).

· On average, S.H.I.E.L.D. is boosting Tuesday's 9pm hour this season for ABC by 22% in Adults 18-49 (2.8/8 vs. 2.3/6).

Forever (10-11pm - 4.4 million and 1.0/3 in AD18-49): At 10pm, ABC's Forever was up in Total Viewers (+5% - 4.4 million vs. 4.2 million) and held steady week to week in Adults 18-49 (1.0/3).

· Season to date, Forever is improving its hour for ABC by 82% in Adults 18-49 (2.0/6 vs. 1.1/3).

Quick Take for Tuesday, November 18, 2014 (Fast Affiliate Live + Same Day Ratings)

ABC's Encore "Shark Tank" Boosts the 8pm Hour in Viewers and Young Adults

"Marvel's Agents of S.H.I.E.L.D." Builds to its Most-Watched Telecast in 5 Weeks

"Forever" is Up Week to Week in Viewers and Holds Steady in Adults 18-49

Tuesday Night (11/18/14) -- ABC Total Viewer and Adult 18-49 Projections

"S.H.I.E.L.D.:" Live + 3 = 6.8 million/2.3 rating and Live + 7 = 7.5 million/2.6 rating

"Forever:" Live + 3 = 6.5 million/1.5 rating and Live + 7 = 7.1 million/1.6 rating

"Shark Tank-R" (8:00-9:00 p.m. - 4.5 million and 1.1/3 in AD18-49):

At 8:00 p.m., ABC's repeat "Shark Tank" grew its hour week to week in viewers (+45% - 4.5 million vs. 3.1 million) and young adults (+22% - 1.1/3 vs. 0.9/3), generating the Net's best performance in the slot since September - since 9/30/14.

"Marvel's Agents of S.H.I.E.L.D." (9:00-10:00 p.m. - 4.5 million and 1.6/5 in AD18-49):

Building on its young adult lead-in (+45%), ABC's "Marvel's Agents of S.H.I.E.L.D." built week to week in Total Viewers (+5% - 4.5 million vs. 4.3 million) and Adults 18-49 (+7% - 1.6/5 vs. 1.5/4) to deliver its most-watched telecast in 5 weeks - since 10/14/14. From 9:00-10:00 p.m., "S.H.I.E.L.D." took second in its slot with Adults 18-49 to CBS' "NCIS"-boosted "NCIS: New Orleans." Please Note: On average this season in TV playback, "S.H.I.E.L.D." jumps 76% in Adults 18-49 and will close the gap with the CBS drama, which gains just 39% on average from L+SD to L+7. Season to date, "S.H.I.E.L.D." is pacing within 2-tenths of a rating point of "NCIS: NO" in L+7 Adults 18-49 (3.0 rating vs. 3.2 rating).

· On average, "S.H.I.E.L.D." is improving Tuesday's 9:00 p.m. hour this season for ABC by 22% in Adults 18-49 (2.8/8 vs. 2.3/6).

"Forever" (10:00-11:00 p.m. - 4.4 million and 1.0/3 in AD18-49):

At 10:00 p.m., ABC's "Forever" was up in Total Viewers (+5% - 4.4 million vs. 4.2 million) and held steady week to week in Adults 18-49 (1.0/3).

· Season to date, "Forever" is boosting its hour for ABC by 82% in Adults 18-49 (2.0/6 vs. 1.1/3).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 48% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Projections Rationale:

Lifts vs. L+SD are based on the 2013-14 season for premiere telecast or an average for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 11/18/14.





  [november 2014]  
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· FOREVER (ABC)
· MARVEL'S AGENTS OF SHIELD (ABC)
· NCIS (CBS)
· NCIS: NEW ORLEANS (CBS)




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