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[12/26/14 - 08:28 AM]
ABC Wins Christmas Prime with "The Grinch" Hitting a 5-Year High
ABC spins the numbers for Thursday, December 25.

[via press release from ABC]

ABC Wins Christmas Prime with "The Grinch" Hitting a 5-Year High

On Christmas (12/25/14), ABC won Thursday's primetime in Total Viewers (5.2 million) and beat the other networks combined in Adults 18-49 (1.8/6 vs. 1.6/6 for CBS, NBC and Fox) with encore broadcasts of both the animated and live-action versions of Dr. Seuss' How the Grinch Stole Christmas. The Net led all 6 half-hours of the night with young adults.

· From 8-8:30pm, the animated version of Dr. Seuss' How the Grinch Stole Christmas was up sharply from its year-ago telecast (on 12/24/13) in Total Viewers (+44% - 5.9 million vs. 4.1 million) and Adults 18-49 (+58% - 1.9/7 vs. 1.2/5), drawing the X-mas special's biggest overall audience in 4 years and a 5-year high with young adults - since 2010 and 2009, respectively.





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