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[01/04/15 - 08:44 AM]
Last Night's Ravens-Steelers Telecast Is the Second-Best Metered-Market Rating for a Saturday AFC Wild Card Game in the Past Six Seasons
NBC spins the numbers for Saturday, January 3.
[via press release from NBC]

Saturday Primetime Results:

Regarding this morning's Nielsens, note that the fast-national ratings that came in at 11 a.m. ET/8 a.m. PT are not time zone-adjusted and typically understate live NFL telecasts. Despite that, NBC is #1 for the night among ABC, CBS, NBC and Fox by wide margins in all key measures - adults, men and women 18-34, 18-49 and 25-54, plus total viewers.

· In metered-market results, which accurately reflect time-zone adjustments, last night's Baltimore Ravens-Pittsburgh Steelers AFC Wild Card Playoff telecast averaged a 17.3 rating, 29 share from 8:15-11:15 p.m. ET in household results from the 56 markets metered by Nielsen Media Research, as NBC won primetime by wide margins in metered-market households and in 18-49 in the Local People Meter markets.

· The 17.3/29 overnight for the Ravens 30-17 win over the Steelers is the second-best metered-market rating for a Saturday AFC Wild Card game in the past six seasons, trailing over that span only the Jets-Colts matchup on Jan. 8, 2011 (20.8/33).

· Top local ratings for the Ravens-Steelers game on NBC were: Pittsburgh, 46.5/67; Baltimore, 46.0/67; Cincinnati, 25.4/41; Denver, 24.9/41; Las Vegas, 24.1/38; Seattle, 22.5/40; Richmond, 22.3/33; Washington D.C., 22.2/36; Cleveland, 22.0/32; and Charlotte, 21.7/34.

In Late-Night Metered-Market Household Averages for Saturday night:

· An encore telecast of "Saturday Night Live," with host Woody Harrelson and musical guest Kendrick Lamar, averaged a 3.6 rating, 10 share from 12:15-1:45 a.m. ET in household results in the 56 markets metered by Nielsen Media Research and a 1.7/8 in adults 18-49 in the 25 markets with Local People Meters.

· "Saturday Night Live" delivered the show's highest results for an encore telecast in metered-market households and the Local People Meters since the Jan. 11, 2014 rebroadcast (with host Jimmy Fallon and musical guest Justin Timberlake, 3.8/9 in metered-market households and 2.0/8 in 18-49 in the LPMs).

· Note that last night's telecast was delayed by NBC's primetime NFL overrun. "SNL's" actual start time was 12:09 a.m. ET.

· The "Saturday Night Live" encore was the #1 non-sports telecast of the night on the Big 4 in metered-market households and 18-49 in the Local People Meters, ahead of all primetime entertainment programming on those networks.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





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