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[01/06/15 - 08:28 AM]
"The Bachelor" Season 19 Opener Makes ABC No. 1 on Monday in Adults 18-49
ABC spins the numbers for Monday, January 5.
[via press release from ABC]

The Bachelor Makes ABC #1 on Monday in AD18-49 for its 2nd-Best Number on the Night this Season

ABC Monday Prime: The Bachelor (8-11pm - 7.7 million and 2.2/7 in AD18-49): Featuring the 3-hour Season 19 premiere of The Bachelor, ABC ranked #1 on Monday in Adults 18-49 (2.2/7 tied in rating w/ CBS' original lineup), beating original Fox's dramas by 10% (2.0/6 for Gotham/Sleepy Hollow) and NBC by 29% with the Monday premiere of Celebrity Apprentice and State of Affairs (1.7/5). The ABC unscripted series grew in each hour of its broadcast, gaining 10% in Total Viewers and 20% in Adults 18-49 from its first to final hour.

Please Note: The Bachelor premiere faced increased competition year to year from all-original programing on the other nets (NBC aired all repeats on the year-ago night, while CBS and Fox each aired some repeat programming).

· ABC posted a 6-week high on the night in Adults 18-49 (since 11/24/14), delivering its 2nd-highest rated Monday this season.

· The Bachelor ranked as Monday's #1 TV show in Adults 18-34 and key Women (W18-34/W18-49).

· The Bachelor was Monday's most-social broadcast with 247,043 tweets.

Quick Take for Monday, January 5, 2015 (Fast Affiliate Live + Same Day Ratings)

"The Bachelor" Season 19 Opener Makes ABC No. 1 on Monday in Adults 18-49

ABC Scores a 6-Week High with its 2nd-Best Monday this Season in Young Adults

ABC Monday Prime: "The Bachelor" (8:00-11:00 p.m. - 7.7 million and 2.1/7 in AD18-49):

Featuring the 3-hour Season 19 premiere of "The Bachelor," ABC ranked No. 1 on Monday in Adults 18-49 (2.2/7 tied in rating w/ CBS' original lineup), beating Fox's original dramas by 10% (2.0/6 for "Gotham"/"Sleepy Hollow") and NBC by 29% with the Monday premiere of "Celebrity Apprentice" and "State of Affairs" (1.7/5). The ABC unscripted series grew in each hour of its broadcast, gaining 10% in Total Viewers and 20% in Adults 18-49 from its first to final hour.

Please Note: "The Bachelor" premiere faced increased competition year to year from all-original programing on the other nets. On the year-ago night (1/6/14), NBC aired all repeats, while CBS and Fox each aired some repeat programming.

· ABC posted a 6-week high on the night in Adults 18-49 (since 11/24/14), delivering its 2nd-highest-rated Monday this season.

· "The Bachelor" ranked as Monday's No. 1 TV show in Adults 18-34 and key Women (W18-34/W18-49).

· "The Bachelor" was Monday's most-social broadcast with 247,043 tweets.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 48% at the same point in 2014. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 1/5/15. Nielsen Socialguide 1/5/15, Total Tweets +/- 3hrs during telecast.





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· APPRENTICE, THE (NBC)
· BACHELOR, THE (ABC)
· GOTHAM (FOX)
· SLEEPY HOLLOW (FOX)
· STATE OF AFFAIRS (NBC)




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