or


[03/25/15 - 08:34 AM]
ABC's "Fresh Off the Boat" Nearly Ties NBC's "The Voice"-Driven "Undateable" in Adults 18-49
ABC spins the numbers for Tuesday, March 24.

[via press release from ABC]

At 8p without a Lead-in ABC's Fresh Off the Boat Essentially Ties NBC's The Voice-led Undateable at 9pm

Fresh Off the Boat (8-8:30pm - 4.9 million and 1.4/5 in AD18-49): At 8pm opposite the start of NBC's The Voice, ABC's Fresh Off the Boat returned to original after the prior week's repeat and beat Fox's Hell's Kitchen for its 3rd consecutive original telecast, leading by 1.3 million viewers (4.9 million vs. 3.6 million) and by 17% in Adults 18-49 (1.4/5 vs. 1.2/4). Despite its 8pm time period without a network lead-in, ABC's Fresh Off the Boat essentially tied NBC's The Voice-led Undateable at 9pm in Adults 18-49 (1.5/5), while outdelivering week 2 of NBC's One Big Happy at 9:30pm (1.2/4) and Fox's finale of The Mindy Project at 9:30pm (0.8/3). The ABC freshman comedy was on par with its last original in the Fast Affiliate ratings (1.4/5 vs. 1.5/5), which adjusted up 1-tenth in the Nationals.

Repeat After Me (8:30-9pm - 3.6 million and 1.0/3 in AD18-49): At 8:30pm, ABC's Repeat After Me was up slightly from its last original in Total Viewers (3.6 million vs. 3.5 million) and mostly steady in Adults 18-49 (1.0/3 vs. 1.1/4).

Marvel's Agents of S.H.I.E.L.D. (9-10pm - 4.2 million and 1.5/5 in AD18-49): Shooting up from its lead-in at 9pm (+50%), ABC's Marvel's Agents of S.H.I.E.L.D. took second in its hour in Adults 18-49, beating NBC's The Voice-led comedies by 15% (Undateable/One Big Happy = 1.3/4). For the 2nd week in a row, the ABC drama was #1 in its slot among key Men demos (M18-34/M18-49). S.H.I.E.L.D. was steady week to week in Adults 18-49 (1.5/5 vs. 1.6/5).

· Based on its most recent Live + 7 Day ratings (3/3/15), S.H.I.E.L.D. tied its 2nd-biggest percentage lift this season, shooting up +81% over its L+SD rating (from a 1.6 in L+SD to a 2.9 in L+7) to stand as Tuesday's #1 biggest broadcast gainer among Adults 18-49. On average season to date, S.H.I.E.L.D. is improving the time slot for ABC by 27% in the key young adult sales demo (2.8/8 vs. 2.2/6) over the same point last season.

Forever (10-11pm - 4.4 million and 0.9/3 in AD18-49): At 10pm with its first original in 3 weeks, ABC's Forever returned mostly steady to beat NBC's The Night Shift in the hour among Total Viewers (+7% - 4.4 million vs. 4.1 million) and nearly tie among Adults 18-49 (0.9/3 vs. 1.0/3). The freshman drama improved Tuesday's 10pm hour for ABC from the year-ago night with original programming and, on average, season to date is boosting its slot by 70% in Adults 18-49.

Quick Take for Tuesday, March 24, 2015 (Fast Affiliate Live + Same Day Ratings)

ABC's "Fresh Off the Boat" Returns to Original and Despite its Early Slot Nearly Ties NBC's "The Voice"-Driven "Undateable" in Adults 18-49

"Repeat After Me" Grows From its Last Original Telecast with Total Viewers

At 9pm, "S.H.I.E.L.D." Takes 2nd in Adults 18-49 and is No. 1 with Key Men

"Forever" Improves Tuesday's 10pm Hour this Season by 70% in Adults 18-49

Tuesday Night (03/24/15) -- ABC Total Viewer and Adult 18-49 Projections

"Fresh Off the Boat:" Live + 3 = 6.9 million/1.9 rating and Live + 7 = 7.4 million/2.0 rating

"Repeat After Me:" Live + 3 = 3.7 million/1.0 rating and Live + 7 = 3.8 million/1.1 rating

"S.H.I.E.L.D.:" Live + 3 = 6.4 million/2.2 rating and Live + 7 = 7.1 million/2.5 rating

"Forever:" Live + 3 = 7.2 million/1.6 rating and Live + 7 = 8.1 million/1.7 rating

Live + Same Day Results:

"Fresh Off the Boat" (8:00-8:30 p.m. - 4.9 million and 1.4/5 in AD18-49):

At 8:00 p.m. opposite the start of NBC's "The Voice," ABC's "Fresh Off the Boat" returned to first-run after the prior week's repeat and beat Fox's "Hell's Kitchen" for its 3rd consecutive original telecast, leading by 1.3 million viewers (4.9 million vs. 3.6 million) and by 17% in Adults 18-49 (1.4/5 vs. 1.2/4). Despite its 8:00 p.m. time period without a network lead-in, ABC's "Fresh Off the Boat" essentially tied NBC's "The Voice"-led "Undateable" at 9:00 p.m. in Adults 18-49 (1.5/5), while outdelivering week 2 of NBC's "One Big Happy" at 9:30 p.m. (1.2/4) and Fox's finale of "The Mindy Project" at 9:30 p.m. (0.8/3). The ABC freshman comedy was on par with its last original in the Fast Affiliate ratings (1.4/5 vs. 1.5/5), which adjusted up 1-tenth in the Nationals.

"Repeat After Me" (8:30-9:00 p.m. - 4.1 million and 1.2/4 in AD18-49):

At 8:30 p.m., ABC's "Repeat After Me" was up from its last original in Total Viewers (3.6 million vs. 3.5 million) and mostly steady in Adults 18-49 (1.0/3 vs. 1.1/4).

"Marvel's Agents of S.H.I.E.L.D." (9:00-10:00 p.m. - 4.2 million and 1.5/5 in AD18-49):

Shooting up from its lead-in at 9:00 p.m. (+50%), ABC's "Marvel's Agents of S.H.I.E.L.D." took second in its hour in Adults 18-49, beating NBC's "The Voice"-led comedies by 15% ("Undateable"/"One Big Happy" = 1.3/4). For the 2nd week in a row, the ABC drama was No. 1 in its slot among key Men (M18-34/M18-49). "S.H.I.E.L.D." was steady week to week in Adults 18-49 (1.5/5 vs. 1.6/5).

· Based on its most recent Live + 7 Day ratings (3/3/15), "S.H.I.E.L.D." matched its 2nd-biggest percentage lift this season, shooting up +81% over its L+SD rating (from a 1.6 in L+SD to a 2.9 in L+7) to stand as Tuesday's biggest broadcast gainer among Adults 18-49. On average season to date, "S.H.I.E.L.D." is improving the time slot for ABC by 27% in the key young adult sales demo (2.8/8 vs. 2.2/6) over the same point last season.

"Forever" (10:00-11:00 p.m. - 4.4 million and 0.9/3 in AD18-49):

At 10:00 p.m. with its first original in 3 weeks, ABC's "Forever" returned mostly steady to beat NBC's "The Night Shift" in the hour among Total Viewers (+7% - 4.4 million vs. 4.1 million) and nearly tie among Adults 18-49 (0.9/3 vs. 1.0/3). The freshman drama improved Tuesday's 10:00 p.m. hour for ABC from the year-ago night with original programming ("Mind Games" = 0.7/2) and, on average, season to date is boosting its slot by 70% in Adults 18-49.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience

Projections Rationale:

Lifts vs. L+SD are based on the 2014-15 season for premiere telecast or an average for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 03/24/15.





  [march 2015]  
S
M
T
W
T
F
S


· FOREVER (ABC)
· FRESH OFF THE BOAT (ABC)
· HELL'S KITCHEN (FOX)
· MARVEL'S AGENTS OF SHIELD (ABC)
· MIND GAMES (ABC)
· MINDY PROJECT, THE (HULU)
· NIGHT SHIFT, THE (NBC)
· ONE BIG HAPPY (NBC)
· REPEAT AFTER ME (ABC)
· UNDATEABLE (NBC)
· VOICE, THE (NBC)





most recent ratings | view all posts
[12/24/24 - 01:15 PM]
ABC News' "Nightline" Ranks No. 1 in Key Adult Demos for the Week of Dec. 16 Versus CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
"Nightline" saw gains year to year in Adults 25-54 and Adults 18-49.

[12/24/24 - 12:01 PM]
Netflix Top 10 Week of Dec. 16: "Carry-On" Flies to First Again in Netflix's Top 10 This Week
Season 6 of "Virgin River" starring Alexandra Breckenridge and Martin Henderson debuted on top of the English TV List with 8.1 million views.

[12/23/24 - 02:36 PM]
College Football Playoff Scores 10.6 Million Average Viewers Across ESPN Platforms and TNT Sports
Tennessee/Ohio State and Indiana/Notre Dame on ESPN/ABC become two of top three most-watched games of the season.

[12/23/24 - 01:22 PM]
"Yellowstone" 5B Finale Continues Its Record-Breaking Run with 13.1M Total Viewers in L3 Marking the Biggest Episode in Series History
Said run marked the most watched season in the series' history with 13.6M total viewers.

[12/23/24 - 01:15 PM]
For the 4th Consecutive Year, ABC News' "20/20" Is Friday's No. 1 Newsmagazine Across the Board
"20/20" outdelivered "Dateline" in all key target demos for the 4th consecutive year - since 2021.

[12/19/24 - 12:00 PM]
Great American Family's Christmas Franchise Fuels Channel's Growth Placing It Among the Top 25 Just Three Years After Launch
The company's burgeoning holiday movie franchise, Great American Christmas, launched October 11, further establishing Great American's position as a leader in the original holiday movie space.

[12/18/24 - 01:30 PM]
"Landman" Explodes Becoming the #1 Paramount+ Original of All Time Garnering 14.9M Global Households
New episodes are available to stream every Sunday exclusively on Paramount+.

[12/18/24 - 10:21 AM]
"Live with Kelly and Mark" Hits Season Highs in Total Viewers, Households and Women 25-54 with Best Numbers Since April
In addition, "Live" posted week-to-week gains of +12% in Women 25-54 (0.47 rating vs. 0.42 rating), hitting a season high and posting the show's second week of growth in the demographic with its best delivery in three months.

[12/17/24 - 03:31 PM]
ABC News' "Nightline" Ranks No. 1 in All Key Demos for the Week of Dec. 9 Versus CBS' "After Midnight" and NBC's "Late Night With Seth Meyers"
"Nightline" posted double-digit gains week to week across the board: Total Viewers (+16% - 840,000 vs. 725,000), Adults 25-54 (+76% - 215,000 vs. 122,000) and Adults 18-49 (+90% - 129,000 vs. 68,000).

[12/17/24 - 12:00 PM]
Netflix Top 10 Week of Dec. 15: "Carry-On" Lifts Off and "Black Doves" Fly High in Netflix's Top 10 This Week
Jamie Foxx's stand-up special "What Had Happened Was..." hit No. 2 (8.2 million views), and "Dead to Me" creator Liz Feldman's new murder mystery "No Good Deed" landed at No. 3 (6 million views).

[12/17/24 - 11:12 AM]
"Abbott Elementary" Holiday Special Delivers Glad Tidings - Rising +129% in Total Viewers and +410% in Adults 18-49 over Initial Live+Same Day Audience
After seven days of viewing on ABC, Hulu, Hulu on Disney+ and digital platforms, the "Abbott Elementary" holiday special "Winter Show" delivered holiday cheer, jumping to 6.66 million Total Viewers and 2.14 rating in Adults 18-49.

[12/17/24 - 05:16 AM]
"Yellowstone" Finale Is Biggest Episode in Series History with 11.4 Million Viewers
Overall, Season B outperformed Season 5A by +4% (10.3M) in viewership.

[12/16/24 - 02:45 PM]
"Blue Bloods" Series Finale Hits Largest Overnight Audience of the Season
The finale's seven-day multiplatform audience (across CBS and Paramount+) could surpass 11.4 million viewers, according to VideoAmp and CBS Research estimates.

[12/12/24 - 10:00 AM]
"Tracker" Exceeding 18 Million Viewers and "Matlock" Nearing 17 Million Viewers in Live Plus 35-Day Multiplatform Viewing
Since the new season premiered in September, CBS primetime series are averaging 10 million viewers, up +3% compared to last season, in live plus 35-day viewing across CBS, Paramount+ and the CBS app.

[12/12/24 - 09:02 AM]
"Tamron Hall" Hits Season Ratings High Growing by 17%
During the week of November 18, "Tamron Hall" grew in all key measures week to week, +9% among total viewers, +6% in household rating, +16% and +17% respectively with the highly coveted women 18-49 and 25-54 demographics.