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Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)
Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks last night (3/27/15):
CBS (6.402 million viewers, #1; adults 18-49: 1.9, #1) was the network to beat on Friday with its coverage of "NCAA Men's Basketball Tournament" (6.171 million viewers, #2; adults 18-49: 1.8, #2) followed by an "NCAA Men's Basketball Championship Update" (5.383 million viewers, #4; adults 18-49: 1.6, #3) and more "NCAA Men's Basketball Tournament" (7.259 million viewers, #1; adults 18-49: 2.4, #1).
NBC (5.467 million viewers, #2; adults 18-49: 1.0, #T2) then claimed the silver with a new "Grimm" (4.935 million viewers, #6; adults 18-49: 1.0, #T6) and a repeat "Dateline NBC" (5.733 million viewers, #3; adults 18-49: 1.0, #T6).
Next up was ABC (4.766 million viewers, #3; adults 18-49: 1.0, #T2) with a special "Cristela" (4.462 million viewers, #8; adults 18-49: 0.8, #T9) followed by a second "Cristela" (4.183 million viewers, #9; adults 18-49: 0.8, #T9), a repeat "Shark Tank" (5.084 million viewers, #5; adults 18-49: 1.1, #T4) and "20/20" (4.892 million viewers, #7; adults 18-49: 1.1, #T4).
Meanwhile, FOX (2.985 million viewers, #4; adults 18-49: 0.9, #4) served up the feature "Grown Ups" (2.985 million viewers, #10; adults 18-49: 0.9, #8).
And finally, the season finale of "Hart of Dixie" (1.375 million viewers, #11; adults 18-49: 0.4, #11) and an encore of "iZombie" (0.754 million viewers, #12; adults 18-49: 0.3, #12) on The CW (1.064 million viewers, #5; adults 18-49: 0.3, #5) closed out the evening.
In the netlet's target demo (women 18-34), said duo posted a 0.6 and 0.2 rating, respectively.
Week-to-week changes (adults 18-49):
0.00% - 20/20
0.00% - Hart of Dixie
-9.09% - Grimm
-20.00% - Cristela
Year-to-year changes (adults 18-49):
-15.38% - 20/20
-20.00% - Hart of Dixie (vs. Whose Line Is It Anyway?)
-20.00% - Cristela - 8:30 (vs. The Neighbors)
-28.57% - Grimm (vs. Dateline NBC)
-38.46% - Cristela - 8:00 (vs. Last Man Standing)
In late-night metered market ratings (via NBC's press release):
· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.7/6; CBS's "Late Show with David Letterman," 1.6/5 with an encore delayed by basketball; and ABC's "Jimmy Kimmel Live," 2.2/5 with an encore.
· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.0/4; "Late Show," 0.4/2 with an encore delayed by basketball; and "Jimmy Kimmel Live," 0.6/3 with an encore.
· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.5/4 in metered-market households and a 0.5/3 in 18-49 in the Local People Meters.
· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.2/4 in metered-market households with an encore) beat CBS's "Late Late Show with James Corden" (0.9/3 with an encore delayed by basketball). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49 with an encore) topped "Late Late Show with James Corden " (0.3/2 with an encore delayed by basketball).
· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with Local People Meters.
Here are the highlights of the 16 ad-sustained programs that aired in primetime on the broadcast networks one year ago (3/28/14):
CBS (9.855 million viewers, #1; adults 18-49: 3.1, #1) was the big winner on Friday with its coverage of the "NCAA Men's Basketball Tournament: Regional Semifinals - Tennessee #11 vs. Michigan #2" (9.949 million viewers, #2; adults 18-49: 2.9, #2), "NCAA Men's Basketball Championship Update" (8.799 million viewers, #3; adults 18-49: 2.7, #3) and "NCAA Men's Basketball Tournament: Regional Semifinals - Kentucky #8 vs. Louisville #4" (10.243 million viewers, #1; adults 18-49: 3.5, #1).
NBC (6.554 million viewers, #2; adults 18-49: 1.3, #2) then claimed a distant second place with a two-hour "Dateline NBC" (8.009 million viewers, #4; adults 18-49: 1.4, #4) followed by a new "Hannibal" (3.646 million viewers, #9; adults 18-49: 1.1, #8).
Next up was ABC (5.729 million viewers, #3; adults 18-49: 1.2, #3) with new episodes of "Last Man Standing" (6.213 million viewers, #6; adults 18-49: 1.3, #T5) and "The Neighbors" (4.034 million viewers, #8; adults 18-49: 1.0, #9) followed by a repeat "Shark Tank" (5.022 million viewers, #7; adults 18-49: 1.2, #7) and a new "20/20" (7.042 million viewers, #5; adults 18-49: 1.3, #T5).
Meanwhile, FOX (1.673 million viewers, #4; adults 18-49: 0.4, #T4) offered up a new "Rake" (1.889 million viewers, #10; adults 18-49: 0.4, #T13), the departing "Enlisted" (1.363 million viewers, #14; adults 18-49: 0.4, #T13) and the penultimate week of "Raising Hope" (1.550 million viewers, #13; adults 18-49: 0.5, #T10).
And finally, a new "Whose Line Is It Anyway?" (1.738 million viewers, #11; adults 18-49: 0.5, #T10), a repeat "Whose Line Is It Anyway?" (1.592 million viewers, #12; adults 18-49: 0.5, #T10) and a new "Hart of Dixie" (1.099 million viewers, #15; adults 18-49: 0.4, #T13) on The CW (1.381 million viewers, #5; adults 18-49: 0.4, #T4) closed out the night.
In the netlet's target demo (women 18-34), "Whose Line" posted a 0.4 rating at 8:00/7:00c and 0.4 rating at 8:30/7:30c while "Dixie" managed a 0.4 rating.
Week-to-week changes (adults 18-49):
+25.00% - Raising Hope
+22.22% - Hannibal
+11.11% - The Neighbors
0.00% - Dateline NBC
0.00% - Last Man Standing (vs. 3/7/14)
0.00% - Enlisted
0.00% - Hart of Dixie
-16.67% - Whose Line Is It Anyway?
-20.00% - Rake
-23.53% - 20/20
Year-to-year changes (adults 18-49):
+107.69% - NCAA Men's Basketball Championship Update
+100.00% - Hart of Dixie (vs. Cult)
+52.63% - NCAA Men's Basketball Tournament: Regional Semifinals - Tennessee #11 vs. Michigan #2
+45.83% - NCAA Men's Basketball Tournament: Regional Semifinals - Kentucky #8 vs. Louisville #4
+44.44% - Last Man Standing (vs. Happy Endings)
+42.86% - The Neighbors (vs. Happy Endings)
+37.50% - Hannibal (vs. Rock Center With Brian Williams)
+33.33% - Dateline NBC (vs. Fashion Star/Grimm)
+25.00% - Whose Line Is It Anyway? (vs. Nikita)
0.00% - Raising Hope (vs. Touch)
-7.14% - 20/20
-20.00% - Enlisted (vs. Touch)
-55.56% - Rake (vs. Kitchen Nightmares (Repeat))
In late-night metered market ratings (via NBC's press release):
·In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 3.0/7; CBS's "Late Show with David Letterman," 2.2/6 with an encore delayed by basketball; and ABC's "Jimmy Kimmel Live," 2.2/5 with an encore.
·In the 25 markets with Local People Meters, adult 18-49 results were: "Tonight," 1.2/5; "Late Show," 0.7/4 with an encore delayed by basketball; and "Jimmy Kimmel Live," 0.6/3 with an encore.
·From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.4/4 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.
·From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.4/4 in metered-market households with an encore) beat CBS's "Late Late Show with Craig Ferguson" (1.0/4 with an encore delayed by basketball). In the 25 markets with Local People Meters, "Late Night" (0.7/4 in 18-49 with an encore) topped "Late Late Show" (0.4/2 with an encore delayed by basketball).
·At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households and a 0.5/3 in adults 18-49 in the 25 markets with local people meters.
Source: Nielsen Media Research
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