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[08/20/15 - 08:25 AM]
"Celebrity Wife Swap" Grows to a 2-Month High in Adults 18-49
ABC spins the numbers for Wednesday, August 19.
[via press release from ABC]

ABC's Celebrity Wife Swap Grows to a 2-Month High in AD18-49

Info on ABC's Wednesday, ahead of the regular press release.

Celebrity Wife Swap (10-11pm - 2.7 million and 0.9/3 in AD18-49): ABC's Celebrity Wife Swap grew over its most-recent original (on 8/5/15) by 13% in Adults 18-49 (0.9/3 vs. 0.8/3), hitting an 8-week high and matching a 10-week high - since 6/24/15 and 6/10/15.

· Celebrity Wife Swap continued to improve its 10 o'clock time period for ABC, up over original programming in the hour on the year-ago night (Motive on 8/20/14 = 0.8/3) by 13% in Adults 18-49.

Quick Take for Wednesday, August 19, 2015 (Fast Affiliate Live + Same Day Ratings)

ABC's Repeat "Modern Family" and "black-ish" Win the 9pm Hour with Adults 18-49

"Celebrity Wife Swap" Grows to a 2-Month High in Adults 18-49

Wednesday (08/19/15) - ABC Total Viewer and Adult 18-49 Projections:

"Celebrity Wife Swap": L+3 = 3.2 mil/1.0 rtg, Live+7 = 3.3 mil/1.0 rtg, Multiplatform+35 = 1.2 rtg

Live + Same Day Results:

"Modern Family-R/black-ish-R" (9:00-10:00 p.m. - 3.5 million and 1.1/4 in AD18-49):

At 9 o'clock, encores of ABC's "Modern Family" and "black-ish" ranked No. 1 in the hour among Adults 18-49, beating originals of NBC's "Mr. Robinson" by 22% (0.9/3) and CBS' "Extant" by 57% (0.7/3).

"Celebrity Wife Swap" (10:00-11:00 p.m. - 2.7 million and 0.9/3 in AD18-49):

ABC's "Celebrity Wife Swap" grew over its most-recent original (on 8/5/15) by 13% in Adults 18-49 (0.9/3 vs. 0.8/3), hitting an 8-week high and matching a 10-week high - since 6/24/15 and 6/10/15.

· "Celebrity Wife Swap" continued to improve its 10 o'clock time period for ABC, up over original programming in the hour on the year-ago night ("Motive" on 8/20/14 = 0.8/3) by 13% in Adults 18-49.

Projections Rationale:

Lifts vs. L+SD are based on the 2014-15 season for premiere telecast or an average for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate Nielsen measure to gauge the size of the TV audience.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 08/19/15.





  [august 2015]  
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· BLACK-ISH (ABC)
· EXTANT (CBS)
· MODERN FAMILY (ABC)
· MOTIVE (USA)
· MR ROBINSON (NBC)
· WIFE SWAP (PARAMOUNT)




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