ABC's Series Dominate Premiere Week Upscale Rankings
Based on Nielsen's just-released NAD (National Audience Demographics) Live + Same Day Ratings for Premiere Week:
· ABC claimed 8 of the Top 15 entertainment broadcast programs during the first week of the 2015-16 season among Adults 18-49 in $100K+ annual income homes, including the #1 drama with Scandal and the #1 new comedy with The Muppets: Modern Family (7.70 rating) - #2, Scandal (5.84) - #3, Grey's Anatomy (5.51) - #5, black-ish (5.44) - #6, How to Get Away with Murder (5.06) - #7, The Muppets (4.81) - #10, The Goldbergs (4.45) - #12 and The Middle (3.76) - #15.
· ABC had the week's Top 4 highest-indexing broadcast entertainment programs among Adults 18-49 in $100K+ annual income homes with Modern Family (157), black-ish (154), Nashville (144) and The Goldbergs (134).
· ABC finished as the #1 network during Premiere Week among Upscale Adults 18-49 ($100K+ annual income homes) in the non-sports averages (2.99 rating).
· Among Adults 18-49 in $200K+ annual income homes, ABC claimed the #1 broadcast entertainment program (Modern Family), the Top 2 dramas (Scandal and Grey's Anatomy) and 4 of the Top 5 (Modern Family, black-ish, Scandal and The Muppets).
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