Primetime Preliminary Fast National Nielsen Data (includes all DVR playback through 3:00 am)
Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks last night (10/27/15):
FOX (15.261 million viewers, #1; adults 18-49: 4.6, #1) got a big boost on Tuesday with the start of "World Series, Game 1" (15.261 million viewers, #2; adults 18-49: 4.6, #1).
NBC (7.341 million viewers, #3; adults 18-49: 1.8, #2) then had to settle for a distant second place with its mix of "Best Time Ever with Neil Patrick Harris" (4.254 million viewers, #8; adults 18-49: 1.1, #11), "The Voice" (9.946 million viewers, #4; adults 18-49: 2.5, #2) and "Chicago Fire" (7.824 million viewers, #5; adults 18-49: 1.9, #4).
Next up was CBS (12.310 million viewers, #2; adults 18-49: 1.7, #3) and its trio of "NCIS" (16.433 million viewers, #1; adults 18-49: 2.0, #3), "NCIS: New Orleans" (12.946 million viewers, #3; adults 18-49: 1.6, #5) and "Limitless" (7.550 million viewers, #6; adults 18-49: 1.4, #T6).
Meanwhile, ABC (3.768 million viewers, #4; adults 18-49: 1.3, #4) offered up originals from "The Muppets" (4.291 million viewers, #7; adults 18-49: 1.4, #T6), "Fresh Off the Boat" (4.045 million viewers, #9; adults 18-49: 1.4, #T6) and "Marvel's Agents of SHIELD" (3.833 million viewers, #10; adults 18-49: 1.4, #T6) plus the debut of "Wicked City" (3.301 million viewers, #12; adults 18-49: 0.9, #12).
And finally, new episodes of "The Flash" (3.317 million viewers, #11; adults 18-49: 1.3, #10) and "iZombie" (1.505 million viewers, #13; adults 18-49: 0.6, #13) on The CW (2.411 million viewers, #5; adults 18-49: 0.9, #5) closed out the evening.
Week-to-week changes (adults 18-49):
+20.00% - iZombie
+11.76% - Chicago Fire
+7.69% - Limitless
+7.69% - The Muppets
0.00% - NCIS: New Orleans
0.00% - Fresh Off the Boat
-3.85% - The Voice
-4.76% - NCIS
-6.67% - Marvel's Agents of SHIELD
-7.14% - The Flash
-8.33% - Best Time Ever with Neil Patrick Harris
Year-to-year changes (adults 18-49):
+78.57% - The Voice (vs. Marry Me/About a Boy)
+48.39% - World Series, Game 1 (vs. World Series, Game 6)
+27.27% - The Muppets (vs. The Great Halloween Fright Fight)
+27.27% - Fresh Off the Boat (vs. The Great Halloween Fright Fight)
+11.76% - Chicago Fire
0.00% - The Flash
-12.50% - Limitless (vs. Person of Interest)
-17.65% - Marvel's Agents of SHIELD
-18.18% - Wicked City (vs. Forever)
-20.00% - NCIS
-25.00% - iZombie (vs. Supernatural)
-30.43% - NCIS: New Orleans
-60.71% - Best Time Ever with Neil Patrick Harris (vs. The Voice)
In late-night metered market ratings (via NBC's press release):
· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.7/7; "Late Show with Stephen Colbert," 2.5/6; and ABC's "Jimmy Kimmel Live," 1.6/4.
· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.9/4; "Late Show," 0.6/3; and "Jimmy Kimmel Live," 0.5/2.
· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/3 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.
· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.3/4 in metered-market households) beat CBS's "Late Late Show" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.4/2 in 18-49) topped "Late Late Show" (0.3/2).
· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters
Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks one year ago (10/28/14):
FOX (11.924 million viewers, #2; adults 18-49: 3.1, #1) was the top draw on Tuesday thanks to its coverage of the "World Series, Game 6" (11.924 million viewers, #3; adults 18-49: 3.1, #1).
CBS (14.215 million viewers, #1; adults 18-49: 2.1, #2) then claimed the silver with originals from "NCIS" (17.203 million viewers, #1; adults 18-49: 2.5, #3), "NCIS: New Orleans" (15.738 million viewers, #2; adults 18-49: 2.3, #4) and "Person of Interest" (9.704 million viewers, #5; adults 18-49: 1.6, #T7).
Next up was NBC (7.685 million viewers, #3; adults 18-49: 2.0, #3) with fresh installments of "The Voice" (10.837 million viewers, #4; adults 18-49: 2.8, #2), "Marry Me" (5.600 million viewers, #7; adults 18-49: 1.6, #T7), "About a Boy" (4.406 million viewers, #10; adults 18-49: 1.2, #10) and "Chicago Fire" (7.216 million viewers, #6; adults 18-49: 1.7, #T5).
Meanwhile, ABC (4.389 million viewers, #4; adults 18-49: 1.3, #4) served up its special "The Great Halloween Fright Fight" (3.753 million viewers, #11; adults 18-49: 1.1, #T11) alongside new episodes of "Marvel's Agents of SHIELD" (4.462 million viewers, #9; adults 18-49: 1.7, #T5) and "Forever" (4.954 million viewers, #8; adults 18-49: 1.1, #T11).
And finally, new episodes of "The Flash" (3.369 million viewers, #12; adults 18-49: 1.3, #9) and "Supernatural" (2.011 million viewers, #13; adults 18-49: 0.8, #13) on The CW (2.690 million viewers, #5; adults 18-49: 1.1, #5) closed out the evening.
In the netlet's target demo (women 18-34), "The Flash" posted a 1.0 rating while "Supernatural" delivered a 0.7 rating.
Week-to-week changes (adults 18-49):
+13.33% - Marvel's Agents of SHIELD
+6.67% - Person of Interest
+4.17% - NCIS
-4.17% - NCIS: New Orleans
-7.14% - The Flash
-8.33% - Forever
-9.68% - The Voice
-10.53% - Chicago Fire
-11.11% - Supernatural
-14.29% - About a Boy
-15.79% - Marry Me
Year-to-year changes (adults 18-49):
+106.67% - World Series, Game 6 (vs. The X Factor)
+55.56% - The Voice (vs. The Biggest Loser 15)
+44.44% - The Flash (vs. The Originals)
+10.00% - Forever (vs. Shark Tank (Repeat))
+9.68% - Marvel's Agents of SHIELD (vs. The Goldbergs/Trophy Wife)
-8.33% - The Great Halloween Fright Fight (vs. Marvel's Agents of SHIELD (Repeat))
-11.11% - Person of Interest
-11.54% - NCIS: New Orleans (vs. NCIS: Los Angeles)
-16.67% - NCIS
-27.27% - Supernatural
-51.43% - Chicago Fire (vs. The Voice)
-54.29% - Marry Me (vs. The Voice)
-65.71% - About a Boy (vs. The Voice)
In late-night metered market ratings (via NBC's press release):
·In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.7/7; CBS's "Late Show with David Letterman," 2.4/6; and ABC's "Jimmy Kimmel Live," 1.9/5.
·In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.0/5; "Late Show," 0.5/2; and "Jimmy Kimmel Live," 0.6/3.
·From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.5/3 in 18-49 in the Local People Meters.
·From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.2/4 in metered-market households) tied CBS's "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.3/2).
·At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.
Source: Nielsen Media Research
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