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[01/12/16 - 08:24 AM]
"The Bachelor" Is Monday's No. 1 Series in Adults 18-49, Adults 18-34 and All Key Women Demos for the 2nd Straight Week
ABC spins the numbers for Monday, January 11.
[via press release from ABC]

ABC's is the #1 Broadcaster on Monday in AD18-49 - The Bachelor Grows Year to Year Against the College Football Championship Game

ABC Monday Prime (8-11pm - 5.9 million and 1.6/5 in AD18-49): Opposite ESPN's coverage of the down-to-the-wire College Football Playoff National Championship game (Alabama-Clemson), ABC won the broadcast race on Monday in Adults 18-49 (1.6/5). For the 2nd week in a row, ABC's The Bachelor was Monday's #1 TV series with Adults 18-49 (tie), Adults 18-34 and across all key Women.

The Bachelor (8-10pm - 6.9 million and 1.9/6 vs in AD18-49): From 8-10pm, The Bachelor finished #1 in each half-hour over its broadcast competition Adults 18-49.

· Despite facing the College Football Championship game, The Bachelor was up from the year-ago night (1/12/15) in both Total Viewers (+6% - 6.9 million vs. 6.5 million) and Adults 18-49 (+6% - 1.9/6 vs. 1.8/5).

The Bachelor Live (10-11pm - 3.9 million and 1.0/3 in AD18-49): At 10pm, ABC's The Bachelor Live topped the final hour of NBC's 2-hour The Biggest Loser in Total Viewers (3.9 million vs. 3.5 million) and ran in a near tie among Adults 18-49 (1.0/3 vs. 1.1/3). The Bachelor Live ranked #1 in the hour against its broadcast competition in Adults 18-34 and across all key Women (W18-34/W18-49/W25-54).

Quick Take for Monday, January 11, 2016 (Fast Affiliate Live + Same Day Ratings)

ABC Ranks as Monday's No. 1 Broadcaster in Adults 18-49

"The Bachelor" Is Monday's No. 1 Series in Adults 18-49, Adults 18-34 and All Key Women Demos for the 2nd Straight Week

"The Bachelor Live" Tops NBC's "The Biggest Loser" at 10 p.m. in Total Viewers

Monday Night (1/11/16) - ABC Total Viewer and Adult 18-49 Projections

"The Bachelor": L3 = 8.4 million/2.7 rating and L7 = 8.7 million/2.8 rating

"The Bachelor Live": L3 = 4.8 million/1.2 rating and L7 = 4.9 million/1.2 rating

Live + Same Day Results:

ABC Monday Prime (8:00-11:00 p.m. - 5.9 million and 1.6/5 in AD18-49):

Opposite ESPN's coverage of the down-to-the-wire College Football Playoff National Championship game (Alabama-Clemson), ABC won the broadcast race on Monday in Adults 18-49 (1.6/5). For the 2nd week in a row, ABC's "The Bachelor" was Monday's No. 1 TV series with Adults 18-49 (tie), Adults 18-34 and across all key Women.

"The Bachelor" (8:00-10:00 p.m. - 6.9 million and 1.9/6 in AD18-49):

From 8:00-10:00 p.m., "The Bachelor" finished No. 1 in each half-hour over its broadcast competition in Adults 18-49.

· Despite facing the College Football Championship game, "The Bachelor" was up from the year-ago night (1/12/15) in both Total Viewers (+6% - 6.9 million vs. 6.5 million) and Adults 18-49 (+6% - 1.9/6 vs. 1.8/5).

"The Bachelor Live" (10:00-11:00 p.m. - 3.9 million and 1.0/3 in AD18-49):

At 10:00 p.m., ABC's "The Bachelor Live" topped the final hour of NBC's 2-hour "The Biggest Loser" in Total Viewers (3.9 million vs. 3.5 million) and ran in a near tie among Adults 18-49 (1.0/3 vs. 1.1/3). "The Bachelor Live" ranked No. 1 in the hour against its broadcast competition in Adults 18-34 and across all key Women (W18-34/W18-49/W25-54).

Projections Rationale:

Lifts vs. L+SD are based on the 2015-16 season for premiere telecast or an average for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 48% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 1/11/16.





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· BACHELOR, THE (ABC)
· BIGGEST LOSER, THE (USA)




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