or


[03/25/16 - 08:30 AM]
"Shades of Blue" Builds by 67% on Its Lead-In to Maintain 100% Week to Week In 18-49
NBC spins the numbers for Thursday, March 24.

[via press release from NBC]

"SHADES OF BLUE" BUILDS BY +67% ON ITS LEAD-IN TO MAINTAIN 100% WEEK TO WEEK IN 18-49

"SHADES" FINISHES WITHIN 0.2 OF ABC'S SERIES PREMIERE OF "THE CATCH," MOVES AHEAD IN MEN 18-49 AND MEN 25-54

"YOU, ME AND THE APOCALYPSE" EQUALS ITS 18-49 HIGH SINCE FEB. 11

LAST NIGHT'S "SHADES" IS ESTIMATED TO GROW TO A 2.3 RATING IN L+7+ALT. PLATFORMS

Thursday Primetime Results:

Estimates After 7 Days of Time-Shifting and Alt-Platform Viewing:

· "You, Me and the Apocalypse," 0.8 in 18-49, 3.41 million.

· "Shades of Blue," 2.3 in 18-49, 9.50 million.

"Shades of Blue" (1.0/4 in 18-49, 5.0 million viewers overall from 10-11 p.m. ET):

· Builds on its lead-in by +67% in 18-49 (1.0 vs. 0.6) and by +70% in total viewers (5.0 million vs. 3.0 million).

· Maintains 100% week to week in 18-49 (1.0 vs. 1.0) and 99% in total viewers (5.048 million vs. 5.099 million).

· Currently reports its second-best total-viewer average in five weeks (second-best since Feb. 18, 5.3 million, trailing over that span only last week's 5.099 million), pending updates.

· Maintains its 1.0 rating in 18-49 for a fifth straight week.

· Finishes within 0.2 of ABC's series premiere of "The Catch" in adults 18-49 (1.0 vs. 1.2).

· Outrates "The Catch" in men 18-49 and men 25-54.

· Facing competition that included NCAA Basketball coverage on CBS and TBS and ABC's "Catch" premiere, and with an encore lead-in last night, continues to equal its most recent 18-49 rating to benefit from a first-run "Blindspot" lead-in (1.0 following "Blindspot's" 1.3 on Feb. 25).

· Despite the 10 p.m. hour, holds steady or grows from half-hour to half-hour in every key measure while ABC's "Catch" declined half-hour to half-hour in most categories.

· These numbers will increase dramatically with time-shifting and viewing on alternate platforms -- "Shades of Blue" has grown by +94% in adult 18-49 rating going from L+SD to L+7 (1.24 to 2.40) and more than 4.2 million persons in total viewers (6.1 million vs. 10.3 million).

An encore telecast of "The Blacklist" (0.6/2 in 18-49, 3.0 million viewers overall from 9-10 p.m. ET):

· Improved on last week's rebroadcast by 0.1 of a point or +20% in 18-49 rating (0.6 vs. 0.5) and +9% in total viewers (2.965 million vs. 2.723 million).

"You, Me and the Apocalypse" (0.6/2 in 18-49, 2.7 million viewers overall from 8-9 p.m. ET):

· Equaled its top rating since Feb. 11 in 18-49 (0.8)

· Delivers its #2 biggest audience in six weeks (second-best since Feb. 11, 2.967 million, trailing over that span only last week's 2.762 million)).

· Will add substantial viewership via time-shifting and alternate platforms -- "Apocalypse" has increased by +30% this season in 18-49 rating (from a 0.77 to a 1.00) and 766,000 viewers overall (3.2 million to 3.9 million) going from L+SD to L+7..

· Upscale: "Apocalypse" is capturing a strong upscale audience, indexing at a 117 among adults 18-49 living in homes with $100K+ incomes ("most current" including L+3).

In Late-Night Metered Markets Thursday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.7/7; "Late Show with Stephen Colbert," 1.0/3, with an encore delayed by an NCAA overrun; and ABC's "Jimmy Kimmel Live," 2.5/6.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.9/4; "Late Show," 0.4/3, with an encore delayed by an NCAA overrun; and "Jimmy Kimmel Live," 0.6/3.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.6/5 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.3/4 in metered-market households) beat CBS's "Late Late Show" (0.7/3 with an encore delayed by an NCAA overrun). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) topped "Late Late Show" (0.2/2 with an encore delayed by an NCAA overrun).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.





  [march 2016]  
S
M
T
W
T
F
S
  


· BLACKLIST, THE (NBC)
· BLINDSPOT (NBC)
· CATCH, THE (ABC)
· SHADES OF BLUE (NBC)
· YOU, ME AND THE APOCALYPSE (NBC)





most recent ratings | view all posts
[02/12/25 - 10:43 AM]
ESPN NBA Viewership Update: Luka Doncic's Lakers Debut Delivers 2.01 Million Viewers
The telecast peaked at 2.55 million viewers and won the day among people and males 18-34, 18-49 and 25-54.

[02/12/25 - 10:23 AM]
Puppy Bowl XXI Reaches 12.8 Million Viewers and Was #1 Non-Sports Cable Telecast on Sunday, February 9
Sunday's programming event became the highest-rated Puppy Bowl ever on Discovery, TBS and truTV and Animal Planet's highest-rated in four years.

[02/12/25 - 09:35 AM]
CBS "FBI" Line Up Wins Tuesday Night with #1 Show "FBI"
"FBI" was the #1 show of the night, beating the #2 show of the night by nearly +1 million viewers.

[02/11/25 - 01:15 PM]
FOX "Super Week" Kicks Off, Breaking Records with "The Floor" as Season's #1 Entertainment Series Telecast and New Survival Competition "Extracted" Off to a Wild Start
For six consecutive seasons, FOX has delivered the highest-rated unscripted entertainment series telecast.

[02/11/25 - 12:00 PM]
Netflix Top 10 Week of Feb. 3: "Kinda Pregnant" Delivers, "The Night Agent" Holds Strong in Top 10
Fans also basked in the Southern charm of Season 4 of "Sweet Magnolias," which debuted at No. 4 in English TV (4 million views), and flocked to the Australian limited series "Apple Cider Vinegar" (No. 5 in English TV, 3.8 million views).

[02/11/25 - 11:38 AM]
FOX Sports' Presentation of Super Bowl LIX Delivers Most-Watched Super Bowl of All-Time with 127.7 Million Viewers Across All Platforms
Philadelphia's big win in the bayou peaked at 137.7 million viewers in the second quarter (8:00 PM - 8:15 PM ET), per Nielsen Media Research.

[02/11/25 - 11:01 AM]
"The Day of the Jackal" Becomes Peacock's Most-Watched New Original Drama Series
Viewership of the series in its first 75 days has surpassed that of any other original drama series in the same timeframe.

[02/07/25 - 01:13 PM]
ABC Claims Top 5 Shows Among Adults 18-49 in Cross-Platform Broadcast Series Rankings
Driven by stellar streaming viewership on Hulu and Disney+, three ABC titles more than triple their seven-day linear averages, including "High Potential" (+297%), "Abbott Elementary" (+270%) and "Shifting Gears" (+242%).

[02/07/25 - 10:08 AM]
CBS Wins Thursday Night with Top 4 Programs of the Night, Up from Its Thursday Season Average
"Georgie & Mandy's First Marriage" (8:00-8:30 PM) was the #1 program of the night delivering 6.54 million viewers.

[02/07/25 - 09:10 AM]
CBS "Hollywood Squares" Is the Season's #1 New Unscripted Series Reaching Nearly 24 Million Unique Viewers
The show is televisions #1 new unscripted series this season averaging 5.40 million viewers in primetime alone.

[02/05/25 - 09:18 AM]
CBS "FBI" Line Up Wins Tuesday Night
"FBI" was the #1 show of the night with 5.83 million viewers, winning its hour by +1.33 million viewers.

[02/04/25 - 12:00 PM]
Netflix Top 10 Week of Jan. 27: "Back in Action" Pulls No Punches, "The Night Agent" Hits Its Mark in Top 10
Plus: the Noah Centineo-starring "The Recruit" remained a hit, with Season 2 arriving at No. 2 (5.9 million views) and Season 1 sitting at No. 8 (3.1 million views).

[02/04/25 - 08:48 AM]
"The Flip Off" Delivers HGTV's Highest-Rated Freshman Series Premiere Since September 2022
The series attracting 4.0 million total viewers across linear and streaming when it premiered on Wednesday, January 29, at 8 p.m. ET/PT.

[02/04/25 - 08:33 AM]
"The 67th Annual Grammy Awards" on CBS Nets 15.4 Million Viewers and Raises Nearly $9 Million
Over the course or the entire weekend, the Recording Academy and MusiCares raised over $24 million for charitable activities.

[02/03/25 - 09:33 AM]
ESPN's Excellent Start to 2025: January Marks Highest Monthly Viewership in a Decade
Combining all of ESPN's programming with sports programming on ABC, more minutes were watched by fans than any month since January of 2017 (96 months).