Primetime Preliminary Fast National Nielsen Data (includes all DVR playback through 3:00 am)
Here are the highlights of the 15 ad-sustained programs that aired in primetime on the broadcast networks last night (4/7/16):
FOX (12.937 million viewers, #1; adults 18-49: 3.0, #1) was the top draw on Thursday with a new "American Idol" (11.738 million viewers, #3; adults 18-49: 2.6, #3) followed by the series finale of "American Idol" (14.137 million viewers, #1; adults 18-49: 3.3, #1).
CBS (7.316 million viewers, #2; adults 18-49: 1.6, #T2) then was the number two network with its mix of "The Big Bang Theory" (13.240 million viewers, #2; adults 18-49: 3.0, #2), the season premiere of "The Odd Couple" (7.816 million viewers, #4; adults 18-49: 1.6, #6), "Mom" (7.296 million viewers, #5; adults 18-49: 1.5, #7), "2 Broke Girls" (5.889 million viewers, #9; adults 18-49: 1.4, #8) and "Rush Hour" (4.827 million viewers, #11; adults 18-49: 0.9, #11).
Next up was ABC (6.028 million viewers, #3; adults 18-49: 1.6, #T2) and its trio of "Grey's Anatomy" (7.295 million viewers, #6; adults 18-49: 2.1, #4), "Scandal" (5.900 million viewers, #8; adults 18-49: 1.7, #5) and "The Catch" (4.889 million viewers, #10; adults 18-49: 1.1, #10).
Meanwhile, NBC (4.881 million viewers, #4; adults 18-49: 0.9, #4) offered up repeats of "Little Big Shots" (4.545 million viewers, #12; adults 18-49: 0.8, #T12) and "Law & Order: Special Victims Unit" (3.855 million viewers, #13; adults 18-49: 0.8, #T12) bookended around a new "The Blacklist" (6.244 million viewers, #7; adults 18-49: 1.2, #9).
And finally, The CW (1.645 million viewers, #5; adults 18-49: 0.6, #5) closed out the night with originals from "DC's Legends of Tomorrow" (2.026 million viewers, #14; adults 18-49: 0.7, #14) and "The 100" (1.265 million viewers, #15; adults 18-49: 0.5, #15).
Week-to-week changes (adults 18-49):
+57.14% - American Idol - 9:00
+30.00% - American Idol - 8:00
+10.00% - The Catch
0.00% - DC's Legends of Tomorrow
0.00% - The 100
-4.55% - Grey's Anatomy
-5.56% - Scandal
-7.69% - The Blacklist (vs. 2/25/16)
-11.76% - The Big Bang Theory
-12.50% - 2 Broke Girls
-16.67% - Mom (vs. 3/10/16)
-18.18% - Rush Hour
Year-to-year changes (adults 18-49):
+312.50% - American Idol - 9:00 (vs. Backstrom)
+160.00% - American Idol - 8:00 (vs. Bones)
+133.33% - DC's Legends of Tomorrow (vs. The Flash (Repeat))
+90.91% - Grey's Anatomy (vs. Grey's Anatomy (Repeat))
+66.67% - The 100 (vs. The Flash (Repeat))
+50.00% - The Blacklist
+22.22% - The Catch (vs. American Crime)
-11.76% - The Big Bang Theory
-19.05% - Scandal (vs. Grey's Anatomy)
-22.22% - 2 Broke Girls (vs. The Big Bang Theory (Repeat))
-23.81% - The Odd Couple
-25.00% - Mom
-25.00% - Rush Hour (vs. Elementary)
In late-night metered market ratings (via NBC's press release):
· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.6/7; "Late Show with Stephen Colbert," 1.3/4, delayed by Masters golf coverage; and ABC's "Jimmy Kimmel Live," 1.8/5 with an encore.
· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.8/4; "Late Show," 0.3/2, delayed by Masters golf coverage; and "Jimmy Kimmel Live," 0.4/2 with an encore.
· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.2/2 in 18-49 in the Local People Meters.
· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.2/4 in metered-market households) beat CBS's "Late Late Show" (0.8/3 with an encore delayed by Masters golf coverage). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.2/2 with an encore delayed by Masters golf coverage).
· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.
Here are the highlights of the 15 ad-sustained programs that aired in primetime on the broadcast networks one year ago (4/9/15):
CBS (9.276 million viewers, #1; adults 18-49: 2.0, #1) was the network to beat on Thursday with new episodes of "The Big Bang Theory" (14.638 million viewers, #1; adults 18-49: 3.4, #1), "The Odd Couple" (9.912 million viewers, #2; adults 18-49: 2.1, #T2), "Mom" (9.209 million viewers, #3; adults 18-49: 2.0, #4), a repeat "The Big Bang Theory" (8.007 million viewers, #4; adults 18-49: 1.8, #5) and "Elementary" (6.944 million viewers, #6; adults 18-49: 1.2, #T6).
The silver then went to ABC (5.500 million viewers, #2; adults 18-49: 1.4, #2) with an encore of the "Grey's Anatomy" (4.751 million viewers, #9; adults 18-49: 1.1, #8) pilot followed by new episodes of "Grey's Anatomy" (7.331 million viewers, #5; adults 18-49: 2.1, #T2) and "American Crime" (4.416 million viewers, #10; adults 18-49: 0.9, #11).
Next up was NBC (4.584 million viewers, #3; adults 18-49: 1.0, #3) with repeats of "Law & Order: Special Victims Unit" (4.374 million viewers, #11; adults 18-49: 1.0, #T9), "The Blacklist" (4.107 million viewers, #12; adults 18-49: 0.8, #T12) and a new "Dateline NBC" (5.270 million viewers, #7; adults 18-49: 1.2, #T6).
Meanwhile, FOX (4.187 million viewers, #4; adults 18-49: 0.9, #4) served up new episodes of "Bones" (4.997 million viewers, #8; adults 18-49: 1.0, #T9) and "Backstrom" (3.377 million viewers, #13; adults 18-49: 0.8, #T12).
And finally, a repeat of "The Flash" (0.983 million viewers, #15; adults 18-49: 0.3, #T14) and a second "The Flash" (1.105 million viewers, #14; adults 18-49: 0.3, #T14) on The CW (1.044 million viewers, #5; adults 18-49: 0.3, #5) closed out the evening.
In the netlet's target demo (women 18-34), the former delivered a 0.3 rating at 8:00/7:00c and the latter a 0.3 rating at 9:00/8:00c.
Week-to-week changes (adults 18-49):
+71.43% - Dateline NBC
+16.67% - Grey's Anatomy
+10.53% - The Odd Couple
6.25% - The Big Bang Theory
0.00% - Mom
0.00% - Elementary
0.00% - Backstrom
-9.09% - Bones
-18.18% - American Crime
Year-to-year changes (adults 18-49):
+9.09% - Dateline NBC (vs. Parenthood)
-16.00% - Grey's Anatomy
-16.67% - Mom (vs. The Millers)
-19.23% - The Odd Couple (vs. The Millers)
-26.09% - The Big Bang Theory
-28.57% - Bones (vs. Hell's Kitchen)
-29.41% - Elementary
-44.83% - Backstrom (vs. American Idol/Surviving Jack)
-70.00% - American Crime(vs. Scandal)
In late-night metered market ratings (via NBC's press release):
· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 3.3/9; CBS's "Late Show with David Letterman," 1.4/4 with an encore delayed by Masters golf coverage; and ABC's "Jimmy Kimmel Live," 1.9/5 with an encore.
· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.4/7; "Late Show," 0.3/2 with an encore delayed by golf coverage; and "Jimmy Kimmel Live," 0.6/3 with an encore.
· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.
· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.7/6 in metered-market households) beat CBS's "Late Late Show with James Corden " (0.9/3 with an encore delayed by golf coverage). In the 25 markets with Local People Meters, "Late Night" (0.7/5 in 18-49) topped "Late Late Show with James Corden" (0.2/2 with an encore delayed by golf coverage).
· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.
Source: Nielsen Media Research
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