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[04/10/16 - 08:50 AM]
"SNL" Ranks #1 for the Night in the Metered Markets; "Dateline Mystery" Matches Its High Since January
NBC spins the numbers for Saturday, April 9.
[via press release from NBC]

"SATURDAY NIGHT LIVE" IS THE #1 TELECAST OF THE NIGHT ON ABC, CBS, NBC OR FOX IN METERED-MARKET HOUSEHOLDS AND IN 18-49 IN THE LOCAL PEOPLE METERS

"DATELINE MYSTERY" EQUALS ITS HIGH 18-49 RATING SINCE JANUARY

In Late-Night Metered-Market Household Averages for Saturday Night:

· The April 9 telecast of "Saturday Night Live," with host Russell Crowe and Musical Guest Margo Price, averaged a 4.0 rating, 10 share in household results from the 56 markets metered by Nielsen Media Research and a 1.8/9 in adults 18-49 in the 25 markets with local people meters.

· "Saturday Night Live" was the #1 telecast of the night on the Big 4 networks in both metered-market households and in 18-49 in the local people meters, ahead of all primetime programs on those nets in both measures.

· "Saturday Night Live" grew +5% versus the same night last year in metered-market households (4.0 vs 3.8 on April 11, 2015).

· Note that "SNL" adds significant viewership via time-shifting, with originals growing by +50% going from L+SD to L+7 in adults 18-49 (1.93 to 2.89) and +2.246 million persons in total viewers (6.348 million to 8.594 million).

Saturday Primetime Ratings:

"Dateline Saturday Night Mystery" (0.8/3 in 18-49, 4.7 million viewers overall from 8-10 p.m. ET):

· Jumps +33% week to week in 18-49 (0.8 vs. 0.6 from 8-9 p.m. on April 2) and grows +2% in total viewers (4.675 million vs. 4.577 million).

· Matches the show's high rating in 18-49 since Jan. 30 (0.9)

· Ties for #1 in the 8-10 p.m. time period among the Big 4 networks in adults 18-49 and 18-34 and ranks #1 outright among those nets in all key adult-female demos.

· Increases by +50% from its first half-hour to its fourth in adults 18-49 (from a 0.6 rating to a 0.9), by +44% in adults 25-54 (0.9 to 1.3) and by +37% or 1.4 million persons in total viewers (3.9 million to 5.3 million).

"SNL Vintage" (0.7/3 in 18-49, 2.9 million viewers overall from 10-11 p.m. ET, with an encore of the Sept. 25, 1993 telecast of "Saturday Night Live" hosted by Charles Barkley with musical guest Nirvana):

· Grew +17% versus its prior telecast in 18-49 rating (0.7 vs. 0.6 on March 26) and +16% in total viewers (2.871 million vs. 2.479 million).

· Ties for #1 in the time period among ABC, CBS and NBC in women 18-34.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





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· DATELINE NBC (NBC)
· SATURDAY NIGHT LIVE (NBC)




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