Primetime Preliminary Fast National Nielsen Data (includes all DVR playback through 3:00 am)
Here are the highlights of the seven ad-sustained programs that aired in primetime on the broadcast networks last night (5/28/16):
CBS (3.656 million viewers, #1; adults 18-49: 0.5, #T1) was the most-watched network on Saturday with its repeat lineup of "NCIS: Los Angeles" (2.778 million viewers, #3; adults 18-49: 0.3, #6), "48 Hours" (3.662 million viewers, #2; adults 18-49: 0.5, #T2) and another "48 Hours" (4.530 million viewers, #1; adults 18-49: 0.6, #1).
FOX (2.205 million viewers, #2; adults 18-49: 0.5, #T1) then was the number two broadcaster with the return of "Baseball Night in America" (2.205 million viewers, #5; adults 18-49: 0.5, #T2).
Next up was NBC (2.010 million viewers, #3; adults 18-49: 0.5, #T1) with the feature "King Kong" (2.010 million viewers, #6; adults 18-49: 0.5, #T2).
And finally, ABC (1.862 million viewers, #4; adults 18-49: 0.3, #4) closed out the evening with night three of "500 Questions" (2.693 million viewers, #4; adults 18-49: 0.4, #5) and a rebroadcast of "Madoff, Part 1" (1.446 million viewers, #7; adults 18-49: 0.2, #7).
In late-night metered market ratings (via NBC's press release):
TBA
Here are the highlights of the seven ad-sustained programs that aired in primetime on the broadcast networks one year ago (5/30/15):
NBC (4.293 million viewers, #1; adults 18-49: 1.3, #1) was the network to beat on Saturday with its coverage of the "NHL Playoffs: Anaheim at Chicago" (4.293 million viewers, #1; adults 18-49: 1.3, #1).
CBS (2.995 million viewers, #2; adults 18-49: 0.4, #T2) then claimed the silver with its all-repeat lineup of "Person of Interest" (2.382 million viewers, #5; adults 18-49: 0.3, #T5), "Elementary" (2.595 million viewers, #4; adults 18-49: 0.3, #T5) and "48 Hours" (4.008 million viewers, #2; adults 18-49: 0.6, #2).
Next up was ABC (2.352 million viewers, #3; adults 18-49: 0.4, #T2) with second runs of "Grey's Anatomy" (1.855 million viewers, #6; adults 18-49: 0.3, #7) and "In an Instant" (2.601 million viewers, #3; adults 18-49: 0.5, #3).
And finally, FOX (1.774 million viewers, #4; adults 18-49: 0.4, #T2) closed out the evening with its "Baseball Night in America" (1.774 million viewers, #7; adults 18-49: 0.4, #4) franchise.
In late-night metered market ratings (via NBC's press release):
· An encore telecast of "Saturday Night Live," with host Cameron Diaz and musical guests Mark Ronson and Bruno Mars, averaged a 2.8 rating, 7 share in household results in Nielsen's 56 metered markets and a 1.3/6 in adults 18-49 in the 25 markets with Local People Meters.
· Versus the same night last year, "Saturday Night Live" is up +8% in both metered-market households (2.8/7 vs. 2.6/7) and 18-49 in the Local People Meters (1.3/6 vs. 1.2/5).
· The "SNL" rebroadcast is the #1 non-sports telecast of the night on the Big 4 networks in adults 18-49 in the Local People Meters, ahead of all primetime entertainment programs on those networks in that key measure.
· Note that "SNL" adds significant viewership via time-shifting, with originals this season growing by an average of +43% going from "live plus same day ratings" to "live plus seven day" in adults 18-49 (from a 1.86 rating to a 2.66).
Source: Nielsen Media Research
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