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[11/30/16 - 08:28 AM]
ABC's Regular Tuesday Line-up Returns with Solid Results as "S.H.I.E.L.D." Draws Its Biggest Audience Since Early October
ABC spins the numbers for Tuesday, November 29.
[via press release from ABC]

ABC's Regular Tuesday Lineup Returns with Solid Results - SHIELD Draws Most Viewers Since Early October

· At 8pm, ABC's The Middle held even week to week in Adults 18-49 (1.6/6) to match a best-since-premiere number - since 10/11/16. In addition, the ABC veteran comedy improved its new half-hour year to year by 45% in Adults 18-49 (vs. a 1.1/4 for The Muppets on 12/1/15). The Middle beat Fox's Brooklyn Nine-Nine by 60% in the slot with Adults 18-49 (1.0/3).

· At 8:30pm, ABC's American Housewife held even with last week's Fast Affiliate Adult 18-49 rating (1.4/5), which adjusted up 1-tenth in the National ratings. Like its lead-in, the new ABC comedy grew its time slot for ABC from the year-ago night in Adults 18-49 (+8% vs. a 1.3/4 for Fresh Off the Boat on 12/1/15). American Housewife dominated Fox's New Girl by 75% in the half-hour in Adults 18-49 (0.8/3).

· At 9pm, ABC's Fresh Off the Boat returned steady with its last telecast 2 weeks ago in Adults 18-49 (1.2/4 vs. 1.3/4).

· Like its lead-in at 9:30pm, ABC's The Real O'Neals also came back steady with its most recent telecast 2 weeks ago in Adults 18-49 (1.0/3 vs. 1.1/4), equaling its 2nd-highest number since its season premiere 7 weeks ago - since 10/11/16.

· At 10pm, Marvel's Agents of S.H.I.E.L.D. returned up from its last telecast 1 month ago (since 11/1/16) in L+SD Total Viewers (+4% - 2.5 million vs. 2.4 million) and held exactly even with Adults 18-49 (0.8/3), drawing its biggest overall audience since early October - since 10/11/16. In its new hour-later Tuesday 10pm slot this season, S.H.I.E.L.D. is consistently delivering the series' biggest-ever playback lifts, spiking by 111% on average from Live + Same Day to Live + 7 Day Adults 18-49.

Quick Take for Tuesday, November 29, 2016 (Fast Affiliate Live + Same Day Ratings)

ABC's Regular Tuesday Line-up Returns with Solid Results as "S.H.I.E.L.D." Draws Its Biggest Audience Since Early October

Tuesday (11/29/16) - ABC Total Viewer and Adult 18-49 Projections:

"The Middle": L3 = 8.0 million/2.1 rating and L7 = 8.6 million/2.3 rating

"American Housewife": L3 = 7.1 million/1.9 rating and L7 = 7.7 million/2.1 rating

"FOTB": L3 = 5.2 million/2.0 rating and L7 = 5.7 million/2.0 rating

"The Real O'Neals": L3 = 4.1 million/1.3 rating and L7 = 4.4 million/1.4 rating

"S.H.I.E.L.D.": L3 = 4.2 million/1.5 rating and L7 = 4.8 million/1.8 rating

Live + Same Day Results:

· At 8:00 p.m., ABC's "The Middle" held even week to week in Adults 18-49 (1.6/6) to match a best-since-premiere number - since 10/11/16. In addition, the ABC veteran comedy improved its new half-hour year to year by 45% in Adults 18-49 (vs. a 1.1/4 for "The Muppets" on 12/1/15). "The Middle" beat Fox's "Brooklyn Nine-Nine" by 60% in the slot with Adults 18-49 (1.0/3).

· At 8:30 p.m., ABC's "American Housewife" held even with last week's Fast Affiliate Adult 18-49 rating (1.4/5), which adjusted up 1-tenth in the National ratings. Like its lead-in, the new ABC comedy grew its time slot for the Net from the year-ago night in Adults 18-49 (+8% vs. a 1.3/4 for "Fresh Off the Boat" on 12/1/15). "American Housewife" dominated Fox's "New Girl" by 75% in the half-hour in Adults 18-49 (0.8/3).

· At 9:00 p.m., ABC's "Fresh Off the Boat" returned steady with its last telecast 2 weeks ago in Adults 18-49 (1.2/4 vs. 1.3/4).

· Like its lead-in at 9:30 p.m., ABC's "The Real O'Neals" also came back steady with its most recent telecast 2 weeks ago in Adults 18-49 (1.0/3 vs. 1.1/4), equaling its 2nd-highest number since its season premiere - since 10/11/16.

· At 10:00 p.m., ABC's "Marvel's Agents of S.H.I.E.L.D." returned up from its last telecast 1 month ago (on 11/1/16) in L+SD Total Viewers (+4% - 2.5 million vs. 2.4 million) and held exactly even with Adults 18-49 (0.8/3), drawing its biggest overall audience since early October - since 10/11/16. In its new hour-later Tuesday 10pm slot this season, "S.H.I.E.L.D." is consistently delivering the series' biggest-ever playback lifts, spiking by 111% on average from Live + Same Day to Live + 7 Day Adults 18-49.

Projections Rationale:

Lifts vs. L+SD are based on 2015-16 season averages for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

Source: The Nielsen Company Fast Affiliate Live + Same Day Ratings for 11/29/16.





  [november 2016]  
S
M
T
W
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F
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· AMERICAN HOUSEWIFE (ABC)
· BROOKLYN NINE-NINE (NBC)
· FRESH OFF THE BOAT (ABC)
· MARVEL'S AGENTS OF SHIELD (ABC)
· MIDDLE, THE (ABC)
· MUPPETS, THE (ABC)
· NEW GIRL (FOX)
· REAL O'NEALS, THE (ABC)




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