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[02/25/17 - 08:26 AM]
"Grimm" Matches Its 18-49 High Since the Show's Season Premiere
NBC spins the numbers for Friday, February 24.
[via press release from NBC]

"GRIMM" MATCHES ITS 18-49 HIGH SINCE THE SHOW'S SEASON PREMIERE

"DATELINE" GROWS +19% WEEK TO WEEK IN TOTAL VIEWERS TO ITS MOST-WATCHED FRIDAY EDITION SINCE DECEMBER

"EMERALD CITY" MAINTAINS 100% WEEK TO WEEK

L+7: "GRIMM" & "EMERALD CITY" ARE EACH GROWING BY AN AVERAGE OF +75% THIS SEASON GOING FROM L+SD TO L+7

Friday Primetime Ratings:

"Grimm" (0.8/3 in 18-49, 4.0 million viewers overall from 8-9 p.m. ET):

· Equals the show's highest 18-49 rating since its season premiere (0.9 on Jan. 6).

· Maintains 100% week to week in 18-49 (0.8 vs. 0.8) and grows +2% in total viewers (3.979 million vs. 3.918 million).

· Will add substantial viewership via time-shifting - so far this season, "Grimm" has been increasing by +75% in 18-49 rating going from L+SD to L+7 (from a 0.83 to a 1.45) and +2.0 million viewers overall (4.2 million to 6.2 million).

"Emerald City" (0.6/2 in 18-49, 2.3 million viewers overall from 9-10 p.m. ET):

· Retains 100% week to week in 18-49 (0.6 vs. 0.6).

· Maintains a 0.6 in adults 18-49 for a fifth straight telecast.

· Will increase substantially via time-shifting - "Emerald City" has grown by +75% in 18-49 rating so far this season going from L+SD to L+7 (0.75 to a 1.31) and more than +1.7 million viewers overall (3.2 million to 5.0 million).

"Dateline NBC" (0.8/3 in 18-49, 1.2 in adults 25-54, 4.0 million viewers overall from 10-11 p.m. ET):

· Delivers its most-watched Friday telecast since Dec. 30 (4.4 million) and top rating in 25-54 since Jan. 27 (1.3), while equaling its 18-49 high since Jan. 27 (1.0).

· Maintains 100% week to week in adults 18-49 (0.8 vs. 0.8),

· Grows +9% versus last week in adults 25-54 (1.2 vs. 1.1) and +19% in total viewers (3.970 million vs. 3.331 million).

· Ties for #2 in the time period among ABC, CBS and NBC in adults 18-49.

· Despite the 10 p.m. hour, increases by +29% half-hour to half-hour in adults 18-49 (0.7 to 0.9), +18% in adults 25-54 (1.1 to 1.3) and +23% in women 25-54 (1.3 to 1.6).

· Will add substantial viewership via time-shifting - "Dateline" is growing by +32% this season in 18-49 rating (from a 0.96 to a 1.27) and +1.2 million viewers overall (4.7 million to 5.9 million) going from L+SD to L+7.

In Late-Night Metered Markets Friday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.2/6; "Late Show with Stephen Colbert," 2.4/6; and ABC's "Jimmy Kimmel Live," 1.7/4 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.7/4; "Late Show," 0.5/3; and "Jimmy Kimmel Live," 0.5/3 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.2/4 in metered-market households with an encore; CBS's "Late Late Show," 1.1/4 with an encore. In the 25 markets with Local People Meters, averages were: "Late Night," 0.4/3 in 18-49 with an encore; "Late Late Show," 0.2/2 with an encore.

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.





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· DATELINE NBC (NBC)
· EMERALD CITY (NBC)
· GRIMM (NBC)




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