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[03/11/17 - 08:42 AM]
"Dateline" Delivers Its Top Results Since December, Ties as #1 Show of the Night in 18-49
NBC spins the numbers for Friday, March 10.
[via press release from NBC]

"DATELINE" DELIVERS ITS TOP RESULTS SINCE DECEMBER, TIES AS #1 SHOW OF THE NIGHT IN 18-49

"GRIMM" EQUALS ITS TOP 18-49 RATING SINCE THE SHOW'S SEASON PREMIERE JAN. 6

Friday Primetime Ratings:

NBC generates its top-rated Friday in 18-49 (1.0) since Jan. 6 (1.0) and most-watched Friday (4.710 million viewers) since Dec. 16, 2016 (4.738 million). Note that the NBC station in Raleigh carried college basketball.

"Dateline NBC" (1.1/4 in 18-49, 1.5 in adults 25-54, 4.9 million viewers overall from 10-11 p.m. ET):

· Delivers the show's highest adult 18-49 rating since Dec. 9, 2016 (1.1) and top 25-54 result and most-watched Friday telecast since Dec. 16, 2016 (1.5 in 25-54, 5.2 million viewers).

· Grows +38% week to week in adults 18-49 (1.1 vs. 0.8 for last week's 10-11 p.m. telecast), +25% in adults 25-54 (1.5 vs. 1.2) and +12% in total viewers (4.944 million vs. 4.419 million).

· Is tied as the #1 show of the night in adults 18-49.

· Ties for #1 in the two-hour time period among ABC, CBS and NBC.

· Will add substantial viewership via time-shifting - The prior Friday's "Dateline" increased by +38% in 18-49 (0.84 to 1.16) and +1.3 million viewers overall 4.4 million to 5.7 million) going from L+SD to L+3.

"Grimm" (0.8/3 in 18-49, 4.2 million viewers overall from 8-9 p.m. ET):

· Equals the show's highest 18-49 rating since its season premiere (0.9 on Jan. 6) and delivers its most-watched episode since Jan. 27 (4.281 million).

· Maintains 100% week to week in 18-49 (0.8 vs. 0.8) and grows in total viewers (4.243 million vs. 4.234 million).

· Will add substantial viewership via time-shifting:

· The prior week's "Grimm" delivered the biggest lifts of the night in 18-49 rating and total viewers -- +64% in 18-49 (0.81 to 1.33) and +1.6 million viewers overall (4.2 million to 5.8 million) going from L+SD to L+3 ratings.

· So far this season, "Grimm" has been increasing in L+7 by +76% in 18-49 rating (from a 0.82 to a 1.44) and +2.0 million viewers overall (4.2 million to 6.2 million).

In Late-Night Metered Markets Friday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 1.9/5 with an encore telecast; "Late Show with Stephen Colbert," 2.8/7; and ABC's "Jimmy Kimmel Live," 1.8/4 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.5/3 with an encore; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.5/2 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.1/4 in metered-market households with an encore; CBS's "Late Late Show," 1.3/4 with an encore. In the 25 markets with Local People Meters, averages were: "Late Night," 0.4/3 in 18-49 with an encore; "Late Late Show," 0.3/2 with an encore.

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.





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· DATELINE NBC (NBC)
· GRIMM (NBC)




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