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[07/12/17 - 08:01 AM]
FOX's MLB All-Star Game Scores Growth, Delivers 6.5 Overnight Rating
FOX Sports spins the numbers for Tuesday, July 11.
[via press release from FOX Sports]

This Just In...

FOX'S MLB ALL-STAR GAME SCORES GROWTH, DELIVERS 6.5 OVERNIGHT RATING

88th All-Star Game Is First Year-To-Year Ratings Gain in Five Years

Miami - Major League Baseball's 88th All-Star Game presented by Mastercard, in which the American League edged the National League 2-1 in 10 innings last night on FOX, delivered a 6.5/11 overnight rating/share according to Nielsen Media Research. Tuesday night's contest from Marlins Park in Miami is up +2% over last year's 6.4/11. With the addition of FOX Deportes, last night's game scored a 6.6/11.

The 2017 Midsummer Classic experienced year-to-year metered-market ratings gains for the first time in five years. Last night's contest is projected to be FOX's best night in primetime since Super Bowl LI and its best Tuesday night since Game 6 of the World Series in November of 2016.

Kansas City led all markets with a 16.6/28, the third straight year that they've topped all markets, followed by St. Louis (12.1/21), Cleveland (11.9/21), Minneapolis (9.6/19), New York (9.2/16), Houston (8.9/16), Cincinnati (8.8/15), Denver (7.9/16), Phoenix (7.8/14) and Washington D.C. (7.7/15), to round out the top 10. Hometown Miami delivered a 5.6/10.

Markets showing greatest year-to-year growth include Houston +62% (8.9 vs. 5.5); Denver +52% (7.9 vs. 5.2); Buffalo +41% (3.1 vs. 2.2); Cleveland +40% (11.9 vs. 8.5); Cincinnati +38% (8.8 vs. 6.4); Charlotte +35% (3.1 vs. 2.3); Indianapolis +33% (5.6 vs. 4.2); Greensboro +32% (4.1 vs. 3.1); New York +31% (9.2 vs. 7.0); Tampa +22% (6.6 vs. 5.4).

Fast Nationals have been ordered for the 88th All-Star Game and will be made available later today.

2017 MLB ALL-STAR GAME ON FOX IS MOST-WATCHED PROGRAM OF THE SUMMER

Mid-Summer Classic Delivers Combined 9.442 Million Viewers on FOX, FOX Deportes and FOX Sports GO

Combined Viewership Up +7% Over Last Year

Miami - The 88th Major League Baseball All-Star Game presented by Mastercard, from Marlins Park in Miami last night, was a star-studded celebration of baseball's greatest. Highlighted by a pregame salute to the best Latin American-born baseball players in history, including members of the National Baseball Hall of Fame, the event delivered a combined 9.442 million viewers across FOX, FOX Deportes and FOX Sports GO, up +7% vs. last year's combined audience of 8.829 million viewers.

FOX's broadcast scored a 5.5/11 fast-national household rating/share, with an average audience of 9.280 million, according to Nielsen Media Research. Tuesday night's fast-national viewership is up +7% over last year (vs. 8.707 million viewers) and is the biggest increase for an All-Star Game since 2008.

88th MLB All-Star Game & First Half of Season Highlights:

-FOX's total audience figure of 23 million viewers surpassed last year's figure by +6% (vs. 21.7 million viewers).

-MLB's All-Star Game reaffirmed its prominence as the No. 1 All-Star event in American sports.

-FOX enjoyed year-over-year ratings increases across all major demographics according to Nielsen Media Research, with Men 18-49 up +7% (3.1 vs. 2.9), Men 25-54 up +3% (3.7 vs. 3.6), Adults 18-49 up +5% (2.3 vs. 2.2), and Adults 25-54 up +4% (2.8 vs. 2.7).

-Last night's telecast is FOX's highest-rated and most-watched event since the Daytona 500 in February and is projected to be the network's best Tuesday night since Game 6 of the 2016 World Series in November.

-Initial tune-in for last night's game began at a 4.8/10 household rating/share (7.997 million viewers) from 8:16 PM ET - 8:30 PM ET and peaked at a 5.9/11 (10.024 million) from 10:00 - 10:15 PM ET.

-FOX Deportes averaged 114,000 total viewers, up +18% over last year (vs. 97,000 viewers) and is the second most-watched MLB All-Star Game in the network's history.

-FOX Sports GO, the live streaming platform that showcases all of FOX Sports' live events and studio programming, delivered an average-minute audience of 49,441, nearly doubling last year's average-minute audience of 25,057.

-Last night's game (8:16 PM ET - 11:39 PM ET) beat the 8:00 - 11:00 PM ET primetime average of each of the other major broadcasters among Adults 18-49 with 2.996 million viewers in the demo.

-On FOX and FS1, 2017 MLB regular-season ratings are up a combined +4%, and across FOX Regional Sports Networks, MLB ratings are up +1% so far this season, year-over-year.





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