Primetime Preliminary Fast National Nielsen Data (includes all DVR playback through 3:00 am)
Here are the highlights of the 14 ad-sustained programs that aired in primetime on the broadcast networks last night (10/31/17):
FOX (18.916 million viewers, #1; adults 18-49: 5.1, #1) claimed the top spot on Halloween with its coverage of the "World Series, Game 6" (18.916 million viewers, #1; adults 18-49: 5.1, #1).
NBC (6.033 million viewers, #3; adults 18-49: 1.3, #2) then was a distant second with its "The Voice" (6.182 million viewers, #6; adults 18-49: 1.0, #T5) recap and originals from "This Is Us" (8.318 million viewers, #5; adults 18-49: 2.0, #2) and "Law & Order True Crime: The Menendez Murders" (3.598 million viewers, #8; adults 18-49: 0.8, #10).
Next up was CBS (10.125 million viewers, #2; adults 18-49: 1.1, #3) and its trio of "NCIS" (11.911 million viewers, #2; adults 18-49: 1.2, #3), "Bull" (9.620 million viewers, #3; adults 18-49: 1.0, #T5) and "NCIS: New Orleans" (8.843 million viewers, #4; adults 18-49: 0.9, #T8).
Meanwhile, ABC (3.311 million viewers, #4; adults 18-49: 0.8, #4) offered up new episodes from "The Middle" (5.002 million viewers, #7; adults 18-49: 1.1, #4), "Fresh Off the Boat" (3.542 million viewers, #10; adults 18-49: 0.9, #T8), "Black-ish" (3.587 million viewers, #9; adults 18-49: 1.0, #T5), "The Mayor" (2.373 million viewers, #12; adults 18-49: 0.7, #T11) and "Kevin (Probably) Saves the World" (2.681 million viewers, #11; adults 18-49: 0.6, #13).
And finally, new episodes of "The Flash" (1.987 million viewers, #13; adults 18-49: 0.7, #T11) and "DC's Legends of Tomorrow" (1.427 million viewers, #14; adults 18-49: 0.4, #14) closed out the evening on The CW (1.707 million viewers, #5; adults 18-49: 0.6, #5).
Week-to-week changes (adults 18-49):
0.00% - Kevin (Probably) Saves the World
-9.09% - Black-ish
-10.00% - Fresh Off the Boat
-12.50% - The Mayor
-14.29% - NCIS
-15.38% - The Middle
-16.67% - Bull
-18.18% - NCIS: New Orleans
-20.00% - DC's Legends of Tomorrow
-25.93% - This Is Us
-27.27% - Law & Order True Crime: The Menendez Murders
-30.00% - The Flash
-47.37% - The Voice
Year-to-year changes (adults 18-49):
+33.33% - DC's Legends of Tomorrow (vs. No Tomorrow)
+9.09% - NCIS (vs. NCIS (Repeat))
0.00% - Black-ish (vs. Fresh Off the Boat)
0.00% - Bull (vs. Bull (Repeat))
0.00% - NCIS: New Orleans (vs. NCIS: New Orleans (Repeat))
-12.50% - The Mayor (vs. The Real O'Neals)
-13.04% - This Is Us
-17.74% - World Series, Game 6
-21.43% - The Middle
-22.22% - The Flash
-25.00% - Kevin (Probably) Saves the World (vs. Marvel's Agents of SHIELD)
-28.57% - The Voice
-40.00% - Fresh Off the Boat (vs. American Housewife)
-42.86% - Law & Order True Crime: The Menendez Murders (vs. Chicago Fire)
In late-night metered market ratings (via NBC's press release):
· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 1.9/5; "Late Show with Stephen Colbert," 2.8/7; and ABC's "Jimmy Kimmel Live," 1.6/4.
· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.6/3; "Late Show," 0.5/2; and "Jimmy Kimmel Live," 0.5/3.
· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.3/3 in 18-49 in the Local People Meters.
· From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.1/4 in metered-market households; CBS's "Late Late Show," 1.3/5. In the 25 markets with Local People Meters, averages were: "Late Night," 0.3/3 in 18-49; "Late Late Show," 0.2/2.
· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.
Here are the highlights of the 14 ad-sustained programs that aired in primetime on the broadcast networks one year ago (11/1/16):
FOX (21.783 million viewers, #1; adults 18-49: 6.2, #1) was of course the network to beat on Wednesday with its coverage of the "World Series, Game 6" (21.783 million viewers, #1; adults 18-49: 6.2, #1).
NBC (7.234 million viewers, #3; adults 18-49: 1.7, #2) then had to settle for a distant second place with a "The Voice" (6.769 million viewers, #6; adults 18-49: 1.4, #T4) recap followed by new episodes of "This Is Us" (8.386 million viewers, #3; adults 18-49: 2.3, #2) and "Chicago Fire" (6.549 million viewers, #7; adults 18-49: 1.4, #T4).
Next up was ABC (3.630 million viewers, #4; adults 18-49: 1.1, #3) with its mix of "The Middle" (5.382 million viewers, #8; adults 18-49: 1.4, #T4), "American Housewife" (5.099 million viewers, #9; adults 18-49: 1.5, #3), "Fresh Off the Boat" (3.473 million viewers, #10; adults 18-49: 1.0, #T8), "The Real O'Neals" (2.784 million viewers, #11; adults 18-49: 0.8, #T12) and "Marvel's Agents of SHIELD" (2.521 million viewers, #13; adults 18-49: 0.8, #T12).
Meanwhile, CBS (8.421 million viewers, #2; adults 18-49: 1.0, #4) offered up repeats of "NCIS" (10.221 million viewers, #2; adults 18-49: 1.1, #7), "Bull" (8.002 million viewers, #4; adults 18-49: 1.0, #T8) and "NCIS: New Orleans" (7.040 million viewers, #5; adults 18-49: 0.9, #T10).
And finally, originals from "The Flash" (2.707 million viewers, #12; adults 18-49: 0.9, #T10) and "No Tomorrow" (0.861 million viewers, #14; adults 18-49: 0.3, #14) on The CW (1.784 million viewers, #5; adults 18-49: 0.6, #5) closed out the night.
Week-to-week changes (adults 18-49):
0.00% - American Housewife
0.00% - Marvel's Agents of SHIELD
0.00% - No Tomorrow
-4.17% - This Is Us
-6.67% - The Middle
-10.00% - The Flash
-12.50% - Chicago Fire
-16.67% - Fresh Off the Boat
-20.00% - The Real O'Neals
Year-to-year changes (adults 18-49):
+15.00% - This Is Us (vs. The Voice (Repeat))
+14.29% - Marvel's Agents of SHIELD (vs. Wicked City)
0.00% - American Housewife (vs. Fresh Off the Boat)
0.00% - The Middle (vs. The Muppets)
-22.22% - Chicago Fire
-28.57% - Fresh Off the Boat (vs. Marvel's Agents of SHIELD)
-40.00% - The Flash
-42.86% - The Real O'Neals (vs. Marvel's Agents of SHIELD)
-50.00% - No Tomorrow (vs. iZombie)
In late-night metered market ratings (via NBC's press release):
· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.4/6; "Late Show with Stephen Colbert," 2.0/5; and ABC's "Jimmy Kimmel Live," 1.4/4.
· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.7/3; "Late Show," 0.3/2; and "Jimmy Kimmel Live," 0.5/3.
· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.0/3 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.
· From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.3/5 in metered-market households; CBS's "Late Late Show," 1.0/4. In the 25 markets with Local People Meters, averages were: "Late Night," 0.4/3 in 18-49; "Late Late Show," 0.2/1.
· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.
Source: Nielsen Media Research
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