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[09/10/18 - 07:44 AM]
CBS Scores Best Opening NFL Singleheader Rating in Three Years, Up 23% vs. Last Year
CBS spins the numbers for Sunday, September 9.
[via press release from CBS]

CBS SCORES BEST OPENING NFL SINGLEHEADER RATING IN THREE YEARS, UP +23% VS. LAST YEAR

"The NFL Today" Earns Best Week 1 Rating Since 2015

CBS Sports' Week 1 coverage of THE NFL ON CBS on Sunday, Sept. 9 scored its best opening NFL singleheader rating in three years earning an average overnight household rating/share of 10.6/22, up +23% from last year (8.6/18) in the metered markets.

CBS' NFL pregame show, THE NFL TODAY, also earned its best Week 1 rating since 2015 with a 2.8/7, up +12% from last year (2.5/6) in the metered markets.

The day featured regional singleheader games (Houston-New England, Buffalo-Baltimore, Pittsburgh-Cleveland, Cincinnati-Indianapolis and Kansas City-L.A. Chargers).

Top 5 Markets

1. Pittsburgh 42.3/70
2. Cleveland 39.5/62
3. Kansas City 35.3/59
4. Buffalo 34.6/60
5. Boston 34.4/68

"THE NFL ON CBS" SCORES ITS MOST-WATCHED OPENING NFL SINGLEHEADER IN 20 YEARS

Week 1 Average Viewership of 17.1 Million, Up +29% from Last Year

CBS Sports' Week 1 viewership for THE NFL ON CBS on Sunday, Sept. 9 is CBS' most-watched opening NFL singleheader in 20 years (1998).

THE NFL ON CBS' Week 1 singleheader window is up +29% with an average of 17.1 million viewers according to Nielsen's Live + Same Day fast national ratings compared to 13.3 million last year.

The day featured regional singleheader games (Houston-New England, Buffalo-Baltimore, Pittsburgh-Cleveland, Cincinnati-Indianapolis and Kansas City-L.A. Chargers).





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