or


[07/09/19 - 10:20 AM]
TV One's "The Bobby DeBarge Story" Ranks #1 on Television Saturday Night Among African Americans and Premieres as the Network's #4 Movie of All Time
TV One further spins the numbers for Saturday, June 29.
[via press release from TV One]

TV ONE'S "THE BOBBY DEBARGE STORY" RANKS #1 ON TELEVISION SATURDAY NIGHT AMONG AFRICAN AMERICANS AND PREMIERES AS THE NETWORK'S #4 MOVIE OF ALL TIME

For the Weekend, THE BOBBY DEBARGE STORY Had a Combined Reach of 1.8 million Unique Viewers P2+

TV ONE to Air Encore Presentation on Sunday, July 21 at 4 P.M. ET

(SILVER SPRING, MD) - July 9, 2019 - The premiere of TV One's original biopic THE BOBBY DEBARGE STORY on Saturday, June 29 debuted at #1 on television (broadcast and cable) among African Americans: P25-54, W25-54, P18-49, and W18-49. The four airings of THE BOBBY DEBARGE STORY during premiere weekend had a combined reach of 1.8 Million Unique Viewers 2+. The film ranks as TV One's #4 Original Movie premiere in the network's history among P25-54, W25-54 and viewers 2+. The network's top original films, also biopics, include WHEN LOVE KILLS: THE FALICIA BLAKELY STORY(#1), LOVE UNDER NEW MANAGEMENT: THE MIKI HOWARD STORY(#2) and BOBBI KRISTINA(#3).*

Continuing the network's tradition of highlighting inspirational music figures, THE BOBBY DEBARGE STORY explores the tumultuous life of the former lead singer of the 70's R&B/Funk Band Switch, also the eldest sibling of the world-famous pop group DeBarge.

In addition to a strong ratings performance, social media buzz was high on premiere night - the hashtag #BobbyDeBargeStory sustained momentum as a Top 10 nationally-trending topic on Twitter for over a three-hour duration, ranking as high as number 4.

Despite his success in music, the iconic falsetto found his life in peril as he struggled with fame and fortune while coping with the memories of his dysfunctional childhood. In his first role as a leading man, Roshon Fegan brilliantly transforms into the falsetto master and takes audiences inside the life of Bobby DeBarge. The film also stars Tyra Ferrell as Etterlene DeBarge, Blue Kimble as Tommy DeBarge, Adrian Marcel as James DeBarge, Big Boi as legendary music mogul Berry Gordy, and Lloyd as Switch member Gregory Williams.

TV One will air an encore presentation of the highly anticipated film on Sunday, July 21 at 4 P.M. ET. Viewers can also download the TV ONE App to watch the film.

THE BOBBY DEBARGE STORY is produced for TV One by Swirl Films. Executive Producers are Eric Tomosunas and Teri DeBarge. The film is written by Norman Vance, Jr., directed by Russ Parr with casting provided by Leah Daniels Butler (Leah Daniels Butler Casting) and George Pierre (Pierre Casting). For TV One, Karen Peterkin and Jason Ryan are the Executive Producers in Charge of Production, Donyell Kennedy-McCullough is Senior Director of Talent & Casting and Brigitte McCray is Senior Vice President of Original Programming and Production.

*Source: Nielsen, L+3; 1-min reach qualifier; No network/program exclusions; Further qualifications available upon request.

###

For more information about TV One's upcoming programming, including original movies, visit the network's companion website at www.tvone.tv. TV One viewers can also join the conversation by connecting via social media on Twitter, Instagram and Facebook (@tvonetv) using the hashtags #BOBBYDEBARGESTORY and #REPRESENT. Download the TV ONE App to watch your favorite shows and movies.

ABOUT TV ONE

Launched in January 2004, TV One serves 59 million households, offering a broad range of real-life and entertainment-focused original programming, classic series, movies and music designed to entertain and inform a diverse audience of adult black viewers. The network represents the best in black culture and entertainment with fan favorite shows Uncensored, Unsung, Rickey Smiley For Real, Fatal Attraction and The NAACP Image Awards. In addition, TV One is the cable home of blockbuster drama Empire. TV One is solely owned by Urban One, Inc., formerly known as Radio One, Inc. [NASDAQ: UONE and UONEK, www.urban1.com], the largest African-American owned multi-media company primarily targeting Black and urban audiences.

JOIN THE CONVERSATION

Follow TV One on social media for behind the scenes clips, updates and more!





  [july 2019]  
S
M
T
W
T
F
S
 


· BOBBY DEBARGE STORY, THE (TV ONE)




most recent ratings | view all posts
[07/01/24 - 02:41 PM]
Simone Biles Stars at U.S. Gymnastics Trials on NBC & Peacock in Most-Watched Olympic Trials Telecast Since 2016
Last night's audience peaked at 8.2 million viewers from 10-10:15 p.m. ET as the gymnasts completed their final rotations.

[06/28/24 - 01:01 PM]
ABC News' Special Coverage of the CNN Presidential Debate Wins Across the Board, Outdelivering Broadcast Networks by Double Digits
For the 4th straight presidential debate, ABC News was the most-watched broadcast network.
[06/28/24 - 12:38 PM]
"When Calls the Heart" Season 11 Closes as #1 Most-Watched Original Program on Entertainment Cable
What's more, the series was the #1 most-watched entertainment cable program every Sunday for 12 straight weeks with key demos.
[06/25/24 - 03:54 PM]
ESPN Delivers the Second Most-Watched Men's College World Series Finals on Record; Game 3 Second Most-Watched College Baseball Game on ESPN Platforms on Record
The 2024 Men's College World Series Finals averaged 2.82 million viewers across ESPN, ABC & ESPNU, the second most-watched on ESPN platforms on record.
[06/25/24 - 03:45 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers" for 5th Consecutive Week
Season to date, "Nightline" is growing versus the comparable weeks last season in Total Viewers (+1% - 910,000 vs. 901,000), posting its largest overall audience in 3 years - since the 2020-2021 season.
[06/25/24 - 12:01 PM]
Netflix Top 10 Week of June 17: "Trigger Warning" Debuts at #1
Esteemed members of the Ton put their differences aside to help Season 3 of Shonda Rhimes' "Bridgerton" hold strong at #1 on the English TV List with 16.5M views.
[06/25/24 - 10:59 AM]
Sunday's Star-Studded Show on NBC & Peacock Marks Most-Watched Night of U.S. Track & Field Trials Since 2012
Highlighted by Noah Lyles' 9.83-second victory in the 100-meter final, 16-year-old Quincy Wilson's performance in the 400-meter semifinals, and commentary from Snoop Dogg, Sunday's show (8:37-11 p.m. ET), averaged 5.2 million viewers across NBC and Peacock.
[06/18/24 - 03:31 PM]
"Tamron Hall" Increases Week to Week in Households, Total Viewers and Women 25-54
For the week, "Tamron Hall" ranked as the No. 3 program among the syndicated talk shows in Women 18-49 and Women 25-54.
[06/18/24 - 03:21 PM]
"Jimmy Kimmel Live" Surges to a 5-Month High in Adults 18-49
For the week, "Jimmy Kimmel Live" ranked 31% ahead of "The Late Show with Stephen Colbert" and 62% ahead of "The Tonight Show Starring Jimmy Fallon."
[06/18/24 - 02:41 PM]
ABC's Exclusive Coverage of Boston Celtics Record-Setting NBA Finals Victory Wins Night Across All of Television and in All Key Demographics
NBA Finals Game 5 averaged 12,224,000 viewers and peaked with 13,280,000 viewers.
[06/18/24 - 01:31 PM]
"Power Book II: Ghost" Season 4 Part One Delivers Over 6.5 Million Multiplatform Viewers in Its Premiere Week Becoming One of Network's Biggest Premieres Ever
Additionally, the "Power" Universe series have now amassed a staggering 1.5 billion hours watched globally to date.
[06/18/24 - 01:02 PM]
ABC News' "Nightline" Ranks No. 1 in All Key Target Demos vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers," Leading in Overall Viewers for 4th Consecutive Week
Season to date, "Nightline" is growing versus the comparable weeks last season in Total Viewers, posting its largest overall audience in 3 years.
[06/18/24 - 12:01 PM]
Netflix Top 10 Week of June 10: "Bridgerton" Shines at #1; "Under Paris" Enters Most Popular
The third and final season of the fantasy adventure series "Sweet Tooth" moved up the list ranking in second place (6M views) and Season 2 of the reality dating competition series "Perfect Match" made some (potentially questionable) moves to take third place (5.1M views).
[06/18/24 - 08:09 AM]
ESPN "Sunday Night Baseball Presented by Capital One" Draws More Than Two Million Viewers for Second Consecutive Week
ESPN's exclusive coverage of the Boston Red Sox decisive 9-3 victory over their longtime rivals the New York Yankees on June 16 averaged 2,070,000 viewers, peaking with 2,532,000 viewers at 9:15 p.m. ET, according to Nielsen.
[06/15/24 - 03:40 PM]
NBC Sports Delivers Most-Watched U.S. Open Second Round Since 2012
Friday's second round broadcast window on NBC and Peacock (1-7 p.m. ET) produced a Total Audience Delivery (TAD) of 2.38 million viewers, up 18% vs. 2023 and up 54% vs. 2022.