or


[08/07/19 - 12:32 PM]
The Premiere of Disney Channel's "Descendants 3" Is Cable TV's Highest-Rated Telecast in Two Years Among Kids 6-11 and Tweens 9-14
Disney Channel further spins the numbers for Friday, August 2.

[via press release from Disney Channel]

THE PREMIERE OF DISNEY CHANNEL'S 'DESCENDANTS 3' IS CABLE TV'S HIGHEST RATED TELECAST IN TWO YEARS AMONG KIDS 6-11 AND TWEENS 9-14

8.43 Million Total Viewers for Third Movie in Tour de Force Franchise

Young "Descendants" viewers repped their block, making the premiere of "Descendants 3" (Friday, Aug. 2, 8:00 p.m.) cable TV's highest-rated telecast in over two years among Kids 6-11, Tweens 9-14, Girls 6-11 and Girls 9-14, according to L+3 data available today.

8.43 million Total Viewers (2+) watched the movie, making it the #1 telecast of the day across all television. It grew 84% from DVR viewing over three days (L+SD to L+3).

Not since the premiere of "Descendants 2" (July 21, 2017) has cable TV seen such strong ratings among youth demographics nor has the DVR viewing skyrocketed as much across the board in three days.

· Ranking #1 for the day in every demographic measured by Disney Channel, the movie delivered most remarkably in these demographics: 2.7 million Kids 6-11 (11.3 rating), jumping 95% in L+3; 2.5 million Tweens 9-14 (10.4 rating), 1.9 million Girls 6-11 (16.4 rating) growing 92% in L+3, and 1.8 million Girls 9-14 (15.5 rating).

· Over 2.5 million adults (2.0 rating) also watched the premiere, including 1.7 million Women 18-49 (2.6 rating)

· In the DisneyNOW app, "Descendants 3" is the highest viewed Disney Channel Original Movie in a single day.

· "Descendants 3" is the #1 most social TV movie year-to-date.

· In the iTunes TV store, "Descendants 3" is the #1 TV Show (all genres).

· The "Descendants 3" soundtrack rose to #1 on the iTunes album chart (and has remained #1 since Saturday) and is also #1 on the soundtrack chart.

· "Descendants 3" music videos already have more than 111 million views in just five days.

· The "Queen of Mean" music video, performed by Sarah Jeffery as "Audrey," rose to #1 on YouTube's DisneyMusicVevo, holding steady at the top for three days and now has more than 23 million views.

"Descendants 3" is dedicated in memory of one of its beloved stars, actor Cameron Boyce.

Inspired by Disney heritage characters, the movies captured the intrigue of kids around the world as they introduced the teenage sons and daughters of Disney's most infamous villains who are wrestling with whether or not they have inherited the evilness of their parents. Premiere telecasts of "Descendants" and its sequel "Descendants 2" each ranked as the most-watched cable movie of the entire year (2015 and 2017) among Kids 6-11 and Tweens 9-14.

Five years into the franchise, the demand for a deeper experience with the characters, stories and music continues. The "Descendants" movies built opportunities across Disney beginning with New York Times best-selling books, licensed apparel, accessories, home décor and fashion dolls. Guests can experience a "Descendants" immersive experience (DescenDANCE Party) at Disney Parks and Resorts, select Disney Stores and aboard select Disney Cruise Line ships. "Descendants 3" costumes will be available for Halloween 2019. "Descendants 3" is available on DVD now.

Filmed in Vancouver, BC, "Descendants 3" was directed by Kenny Ortega ("High School Musical" trilogy), written by Josann McGibbon and Sara Parriott ("Descendants" and its sequel), and choreographed by Jamal Sims (Disney's "Aladdin") and Ortega. The executive producers are Ortega, Wendy Japhet, Susan Cartsonis, McGibbon and Parriott.

Starring are: Dove Cameron, Cameron Boyce, Sofia Carson, Booboo Stewart, Mitchell Hope, Sarah Jeffery, Brenna D'Amico, Melanie Paxson, Thomas Doherty, Dylan Playfair, Zachary Gibson, Jedidiah Goodacre, Anna Cathcart, Jadah Marie, Dan Payne, Keegan Connor Tracy, Bobby Moynihan, Cheyenne Jackson and China Anne McClain.

Source: *Nielsen Media Research, National Ratings, Live+3 data. Rankings exclude sports. **iTunes Music Store as of Aug. 7, 2019 ***Nielsen Social Content Ratings, linear program-level metrics, 1/1/19-8/4/19)





  [august 2019]  
S
M
T
W
T
F
S
    


· DESCENDANTS 3 (DISNEY)





most recent ratings | view all posts
[01/24/25 - 01:02 PM]
"Jimmy Kimmel Live" Tops Late-Night in Adults 18-49 - Rising +45% Over Previous Week
Head-to-head against competition for the week, "Jimmy Kimmel Live" led late-night among Adults 18-49 (0.16).

[01/24/25 - 01:01 PM]
"Tamron Hall" Kicks Off the New Year Strong with Most-Viewed Episode of the Season, Featuring Daytime Exclusive Interview with Sports Icon Deion Sanders
During the week of January 6, "Tamron Hall" grew week to week by double digits in all key measures: +11% in Households, +43% with Women 18-49, +16% with the coveted Women 25-54 demo, and +13% among Total Viewers P2+, hitting a 4-week high.

[01/24/25 - 09:13 AM]
ABC Tuesday Dramas "Will Trent," "High Potential" and "The Rookie" Build Momentum Following Midseason Premieres
On the heels of its second-season renewal and after seven days of multiplatform viewing, "High Potential" scored another series high in Total Viewers (13.19 Million) and Adults 18-49 (2.44 rating).

[01/23/25 - 05:31 PM]
ABC News Is the #1 Broadcast Network Across the Board for Its Primetime Special on President Donald J. Trump's Inauguration Anchored by David Muir with ABC News' Powerhouse Political Team
ABC News' special coverage of the 2025 inauguration of President-elect Donald J. Trump ranked No. 1 among the broadcast networks in Total Viewers (3.758 million) and Adults 25-54 (937,000), based on Live+Same Day Data from Nielsen Media Research.

[01/22/25 - 03:01 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers, Adults 25-54 and Adults 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
On Monday (1/13/25), "Nightline" scored its most-watched telecast (1.340 million) in over 1 year.

[01/22/25 - 01:27 PM]
College Football Playoff National Championship Presented by AT&T Tops College Football Postseason Viewership, Delivering 22.1 Million Viewers
Said broadcast peaked with 26.1 million viewers from 8:30-8:45 p.m. ET.

[01/22/25 - 11:25 AM]
"Doc," FOX's New Hit Medical Drama, Delivers Nearly 16 Million Viewers with Debut Episode, +609% Increase Over Live+Same Day
"Doc" is also FOX's most streamed premiere episode across 7-day viewing in over a year.

[01/21/25 - 12:00 PM]
Netflix Top 10 Week of Jan. 13: "Back in Action" Hits the Mark with Chart-Topping Debut
There was plenty of love for "XO, Kitty's" second season, which premiered on January 16 and debuted at No. 2 on the English TV list with 14.2 million views.

[01/21/25 - 08:54 AM]
NBC Sports Delivers Its Fourth-Largest NFL Divisional Playoff Audience on Record as Rams-Eagles Averages 37.8 Million Viewers on NBC & Peacock
The audience for Rams-Eagles peaked with an average of 47.5 million viewers from 6:00-6:11 p.m. ET.

[01/20/25 - 08:46 AM]
Rewrite the Record Books: Texans at Chiefs Deliver 32.7 Million Viewers, ESPN's Most-Watched NFL Game Ever
ESPN's Texans-Chiefs viewership is expected to surpass 33 million viewers when Nielsen reports the final audience this week.

[01/19/25 - 01:31 PM]
FOX Sports Delivers 33.6 Million Viewers for Commanders-Lions NFC Divisional Game
Saturday's NFC Divisional showdown is projected to peak at 35.7 million viewers from 9:30-9:45 PM ET.

[01/17/25 - 03:39 PM]
"Shifting Gears" Brings Tim Allen Back to ABC and Hulu in Style with 17 Million Total Audience to Date
"Shifting Gears" stood as ABC's strongest series debut in over six years - since 10/16/18 with "The Conners," and marks the most-watched ABC series premiere on streaming to date, based on views in its first seven days on Hulu and Hulu on Disney+.

[01/16/25 - 04:01 PM]
NBC and Peacock's 2024 Holiday Programming Reached 88 Million People from Thanksgiving to New Year's Day
The Macy's Thanksgiving Day Parade was the #1 show of the holiday season.

[01/16/25 - 03:38 PM]
ABC Tuesday Dramas "Will Trent," "High Potential" and "The Rookie" Return with Stellar, Record-Setting Results
Both "Will Trent" and "The Rookie" achieved all-time streaming highs for their premiere episodes over seven days.

[01/16/25 - 01:45 PM]
Third Season of Peacock Original "The Traitors" Debuts as #1 Unscripted Series in the U.S. Across All Platforms
499 million minutes were consumed for the entire series for the week of January 6-12.