Primetime Preliminary Fast National Nielsen Data (includes all DVR playback through 3:00 am)
Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks last night (11/27/20):
NBC (3.246 million viewers, #1; adults 18-49: 0.5, #T1) was the top overall draw on Friday with its mix of "How the Grinch Stole Christmas" (3.736 million viewers, #1; adults 18-49: 0.7, #T1), "Illumination Presents Minions Holiday Special" (3.229 million viewers, #2; adults 18-49: 0.7, #T1) and a repeat "Dateline NBC" (3.127 million viewers, #3; adults 18-49: 0.5, #T3).
FOX (1.987 million viewers, #4; adults 18-49: 0.5, #T1) shared in the demo honors with its telecast of "WWE SmackDown" (1.987 million viewers, #10; adults 18-49: 0.5, #T3).
Next up was ABC (2.463 million viewers, #3; adults 18-49: 0.4, #3) and its duo of "Santa Claus Is Comin' to Town" (2.787 million viewers, #5; adults 18-49: 0.5, #T3) and "20/20" (2.301 million viewers, #7; adults 18-49: 0.4, #T7).
Meanwhile, CBS (2.487 million viewers, #2; adults 18-49: 0.3, #4) offered up its lineup of "Frosty the Snowman" (3.021 million viewers, #4; adults 18-49: 0.5, #T3), "Frosty Returns" (2.267 million viewers, #8; adults 18-49: 0.4, #T7) and "CBS Sunday Morning: The Pet Project" (2.134 million viewers, #9; adults 18-49: 0.3, #T9) plus a repeat "Blue Bloods" (2.683 million viewers, #6; adults 18-49: 0.3, #T9).
And finally, The CW (0.919 million viewers, #5; adults 18-49: 0.1, #5) closed out the night with the Thursday-bound "World's Funniest Animals" (1.022 million viewers, #11; adults 18-49: 0.1, #T12), a repeat "World's Funniest Animals" (1.017 million viewers, #12; adults 18-49: 0.1, #T12) and "Grandma Got Run Over by a Reindeer" (0.818 million viewers, #13; adults 18-49: 0.2, #11).
Week-to-week changes (adults 18-49):
0.00% - World's Funniest Animals
-16.67% - WWE SmackDown
-20.00% - 20/20
Year-to-year changes (adults 18-49):
+40.00% - Illumination Presents Minions Holiday Special (vs. The National Dog Show Presented by Purina (Repeat))
-25.00% - CBS Sunday Morning: The Pet Project (vs. Hawaii Five-0 (Repeat))
-28.57% - WWE SmackDown
-33.33% - 20/20
-50.00% - World's Funniest Animals (vs. Grandma Got Run Over by a Reindeer (Repeat))
Here are the highlights of the 12 ad-sustained programs that aired in primetime on the broadcast networks one year ago (11/29/19):
FOX (2.336 million viewers, #4; adults 18-49: 0.7, #1) won the demo race on Friday with its telecast of "WWE SmackDown" (2.336 million viewers, #9; adults 18-49: 0.7, #T1).
CBS (3.839 million viewers, #1; adults 18-49: 0.5, #T2) then was the most-watched network with its mix of "Frosty the Snowman" (4.043 million viewers, #2; adults 18-49: 0.7, #T1), "Frosty Returns" (3.453 million viewers, #4; adults 18-49: 0.6, #T3), "Hawaii Five-0" (3.405 million viewers, #5; adults 18-49: 0.4, #T8) and "Blue Bloods" (4.365 million viewers, #1; adults 18-49: 0.4, #T8).
Next up was ABC (3.336 million viewers, #2; adults 18-49: 0.5, #T2) with originals from "American Housewife" (2.873 million viewers, #8; adults 18-49: 0.5, #T5), "Fresh Off the Boat" (2.080 million viewers, #10; adults 18-49: 0.4, #T8) and "20/20" (3.766 million viewers, #3; adults 18-49: 0.6, #T3).
Meanwhile, NBC (3.175 million viewers, #3; adults 18-49: 0.5, #T2) offered up highlights from "The National Dog Show Presented by Purina" (3.305 million viewers, #6; adults 18-49: 0.5, #T5) plus a new "Dateline NBC" (2.916 million viewers, #7; adults 18-49: 0.5, #T5).
And finally, a repeat of "Grandma Got Run Over By A Reindeer" (0.941 million viewers, #11; adults 18-49: 0.2, #T11) and the new special "Penn & Teller: Merry Fool Us" (0.834 million viewers, #12; adults 18-49: 0.2, #T11) on The CW (0.887 million viewers, #5; adults 18-49: 0.2, #5) rounded out the night.
Week-to-week changes (adults 18-49):
+20.00% - 20/20
0.00% - Dateline NBC
0.00% - Fresh Off the Boat
-12.50% - WWE SmackDown
-16.67% - American Housewife
Year-to-year changes (adults 18-49):
+9.09% - 20/20 (vs. Child Support (Repeat)/20/20)
0.00% - Dateline NBC
0.00% - American Housewife (vs. Child Support)
0.00% - Penn & Teller: Merry Fool Us (vs. Crazy Ex-Girlfriend)
-20.00% - Fresh Off the Boat (vs. Child Support)
-22.22% - WWE SmackDown (vs. CFB on FOX)
In late-night metered market ratings (via NBC's press release):
TBA
Source: Nielsen Media Research
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