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[06/02/21 - 08:15 AM]
CBS Sports and Paramount+ Deliver Strong Performance Across Multiple Platforms for UEFA Champions League Final
Paramount+ registered record viewership as the 2021 UEFA Champions League Final is its most live-streamed non-NFL sporting event ever.
[via press release from CBS]

CBS SPORTS AND PARAMOUNT+ DELIVER STRONG PERFORMANCE ACROSS MULTIPLE PLATFORMS FOR UEFA CHAMPIONS LEAGUE FINAL

Most-Watched UEFA Champions League Final Since 2015 for English-Language Coverage in U.S., Averaging 2.095 Million Viewers (Up +39% vs. 2019)

Paramount+ Records its Most Live-Streamed Non-NFL Sporting Event Ever

CBS Sports' coverage of the 2021 UEFA Champions League Final averaged 2.095 million viewers according to Nielsen national ratings, the most-watched UEFA Champions League Final in six years for English-language coverage in the U.S. It also marks the second-best English-language audience for the Final in the past 10 years.

Chelsea's 1-0 victory over Manchester City generated a viewership increase of +39% versus the 2019 UEFA Champions League Final (Liverpool vs. Tottenham Hotspur, June 1, 2019), the last time the Final was played in May/June. Viewership for Saturday's match peaked at 2.553 million viewers from 4:45 to 5:00 PM, ET.

Paramount+ registered record viewership as the 2021 UEFA Champions League Final is its most live-streamed non-NFL sporting event ever. UEFA was also a significant subscription acquisition driver for Paramount+ in April and May. Paramount+, a leading destination for U.S. soccer fans, features more than 1,600 live matches each year across an extensive portfolio of soccer properties, including every UEFA men's club competition match.





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