or


[08/02/21 - 08:02 AM]
"Celebrity IOU" Delivers a Standout Sophomore Season Performance on HGTV
"'Celebrity IOU' consistently ranks as a top cable program among all of our key demos," said Jane Latman, president, HGTV.
[via press release from HGTV]

'CELEBRITY IOU' DELIVERS A STANDOUT SOPHOMORE SEASON PERFORMANCE ON HGTV

New York [Aug. 2, 2021] The sophomore season of HGTV's Celebrity IOU, which stars real estate and renovation experts Drew and Jonathan Scott as they help celebrities with life-changing home renovations for people who've made a lasting impact on their lives, averaged a .77 live plus three-day rating among P25-54 and a .99 L3 rating among W25-54-an 80 percent and 82 percent increase over the prior six weeks. The series, which aired in the Monday 9-10 p.m. timeslot, also garnered a .84 L3 rating among upscale P25-54, a 71 percent lift over the previous six weeks, and a 1.08 L3 rating among upscale W25-54, up 80 percent over the last six weeks. In addition, the season averaged a .97 L3 rating among P2+ and a 1.93 L3 household rating, a respective 91 percent and 88 percent increase over the prior six weeks.

Celebrity IOU's double-digit ratings gains across multiple demos, including P25-54, W25-54, upscale P25-54, upscale W25-54, P2+ and households, also led HGTV to rank as a top three non-news/sports cable premiere in its timeslot. The second season featured Zooey Deschanel; Justin Hartley; Allison Janney; Rainn Wilson; Kris Jenner, Kim Kardashian West and Kendall Jenner; LeAnn Rimes; Kevin Hart; Gwyneth Paltrow; Darren Criss; and Josh Groban. Fans can stream the first two seasons of Celebrity IOU now on discovery+.

"Celebrity IOU consistently ranks as a top cable program among all of our key demos," said Jane Latman, president, HGTV. "Its appeal is universal because fans love seeing inspiring stories of gratitude come to life through beautiful home renovations. And, getting to know the celebrities better is icing on the cake!"

A passionate audience also engaged with Celebrity IOU on HGTV's digital platforms. Content supporting the season two episodes generated more than 7.6 million video views on the network's Facebook, Instagram, Twitter and TikTok accounts, as well as 6.8 million page views on HGTV.com.

Celebrity IOU features Hollywood A-listers who wield sledgehammers to help a special person in their lives get the renovation they need. The series spotlights Drew and Jonathan and their celebrity friends as they inspire, entertain and bring fans to happy tears with personal stories of gratitude. Working together with the Brothers, the celebs get their hands dirty to surprise their deserving friends and mentors with the stunning home overhauls. Celebrity IOU is produced by Scott Brothers Entertainment, with Drew and Jonathan as executive producers.

ABOUT HGTV and discovery+

HGTV delivers families with relatable stories, superstar real estate and renovation experts and amazing home transformations that inspire a passionate audience. For anyone seeking entertaining and aspirational home and lifestyle content, HGTV is the place to be. HGTV offers: a top 10 cable network that is distributed to 80 million U.S. households; a website, HGTV.com, that attracts an average of 9.9 million people each month; a social footprint of 27 million; HGTV Magazine, a monthly publication that reaches more than one million readers; and exclusive collections of home-oriented products through the HGTV HOME(TM) consumer products line. HGTV content also is available on discovery+, the definitive non-fiction, real life subscription streaming service. Offered on a variety of platforms and devices, including ones from Amazon, Apple, Google, Microsoft, Roku and Samsung, discovery+ features a landmark partnership with Verizon that gives their customers with select plans up to 12 months of discovery+ on Verizon.

Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook, Twitter, Pinterest, Instagram and TikTok. HGTV is owned by Discovery, Inc., a global leader in real life entertainment spanning 220 countries and territories, whose portfolio also includes Discovery Channel, Food Network, TLC, Investigation Discovery, Travel Channel, MotorTrend, Animal Planet, Science Channel, and the multi-platform JV with Chip and Joanna Gaines, Magnolia Network, as well as OWN: Oprah Winfrey Network.





  [august 2021]  
S
M
T
W
T
F
S


· CELEBRITY IOU (HGTV)




most recent ratings | view all posts
[09/30/24 - 04:02 PM]
50th Season Premiere of "Saturday Night Live" on Sept. 28 Draws 5.3 Million Viewers on NBC in Live Same-Day Viewing, The Most for a Season Premiere Since 2020
The episode ranks as the most-watched "SNL" ever on Peacock through the first weekend.
[09/30/24 - 01:46 PM]
"Inside Out 2" Is the No. 1 Film Premiere on Disney+ in 2024, Driving 30.5 Million Views Globally in 5 Days
Said premiere was also the No. 1 Theatrical film premiere on Disney+ since Walt Disney Animation Studios' Encanto (2021), and the No. 1 film premiere of all time in EMEA (Europe, the Middle East, and Africa) and LATAM (Latin America).

[09/27/24 - 02:02 PM]
For the 2nd Year, "20/20" Is Friday's No. 1 Newsmagazine for the Broadcast Season Across the Board
"20/20" outdelivered "Dateline" for the 2nd season in a row in Total Viewers and for the 4th consecutive season in both key Adult demos.
[09/27/24 - 11:00 AM]
"Matlock," Starring Kathy Bates, Makes Its Case with Over 10 Million Multiplatform Viewers In L+3s
With seven days of multiplatform viewing, "Matlock" is expected to be seen by 11.6 million viewers.
[09/26/24 - 01:30 PM]
"Tulsa King" Packs a Punch with Season Two Premiere Streamed by 5.4M Global Households
"Tulsa King's return shattered records with 2M active sub households on premiere day and over 5M globally for the week, fueling Paramount+'s continued momentum as the fastest growing SVOD four years in a row," said Chris McCarthy.
[09/26/24 - 08:02 AM]
"Power Book II: Ghost" Season 4 Breaks Network Record for All-Time Viewership High Delivering an Average of Over 10.5 Million Viewers
The "Power" Universe series have now amassed a staggering 1.6 billion hours watched globally to date.
[09/24/24 - 04:30 PM]
"High Potential" Soars to 11.49 Million Total Viewers Over First Three Days Across Platforms
The acclaimed drama, starring Kaitlin Olson as a brilliant single mom, hit Hulu's Top 15 chart today, reaching No. 1 for the past three days.
[09/24/24 - 12:01 PM]
Netflix Top 10 Week of Sept. 16: "Monsters: The Lyle and Erik Menendez Story" Debuts at #1; "Uglies" Rises to #1
"The Perfect Couple" snapped up #2 with 10.4M views; Season 4, Part 2 of "Emily in Paris" was #3 (9.2M views); and Season 8 of "Selling Sunset" claimed #4 (1.7M views).
[09/24/24 - 12:01 PM]
Indiana Fever vs. Connecticut Sun Delivers Most-Watched WNBA Playoff Game Across ESPN Platforms Ever
Viewership peaked at 2.2 million viewers on Sunday.
[09/24/24 - 10:41 AM]
Most-Watched ESPN "Sunday Night Baseball" Season in Five Years
This season, ESPN averaged at least two million viewers four times on "Sunday Night Baseball," and the average of the top five games was up 23 percent vs. last year.
[09/23/24 - 01:56 PM]
Chiefs-Falcons Averages Nearly 25 Million Viewers on NBC & Peacock in Most-Watched Week 3 "Sunday Night Football" Game Ever
Through Week 3, NBC "Sunday Night Football" is averaging 24.3 million viewers across all platforms - the series' best four-game start since 2015.
[09/23/24 - 01:31 PM]
The CW Network Delivers Largest Audience for NASCAR Xfinity Series Race Since July
Total viewers peaked at more than one million total viewers between 9:30-9:45 p.m. ET, as Cole Custer put himself in position to finish first at Bristol Motor Speedway.

[09/23/24 - 01:07 PM]
Kathy Bates' "Matlock" Sneak Peek Premiere Opens to 7.73M Viewers, CBS' Best Non-Post-Superbowl Series Premiere in More Than Five Years
The first episode is currently streaming on Paramount+ with encore broadcasts scheduled on the CBS Television Network on Tuesday, October 8 and Thursday, October 10.
[09/20/24 - 11:04 AM]
NBC Wins 2023-24 Season in Total Viewers and 18-49 Demo
"Sunday Night Football" was #1 for 13th consecutive season in both total viewers and 18-49.

[09/19/24 - 09:32 AM]
CBS Wins Wednesday with #1 Show of the Night "Survivor" and "Big Brother" Winning Its Hour
"Survivor" averaged 4.54 million viewers and was #1 program of the night in both total viewers and the A25-54.