or


[02/05/22 - 03:13 PM]
NBC Olympics' Friday Coverage, Featuring First-Ever Full Day Presentation of Winter Games Opening Ceremony, Averages Nearly 16 Million Viewers
The numbers indicate that Friday's full-day Opening Ceremony coverage will average nearly 14 million TV-only viewers (14.4 million TAD) - ranking with NBC's Tokyo Olympics Opening Ceremony in July and NBC's Macy's Thanksgiving Day Parade as the most-watched entertainment shows on any network since last March.

[via press release from NBC Sports]

NBC OLYMPICS' FRIDAY COVERAGE, FEATURING FIRST-EVER FULL DAY PRESENTATION OF WINTER GAMES OPENING CEREMONY, AVERAGES NEARLY 16 MILLION VIEWERS

Beijing Olympics Opening Ceremony Joins NBC's Tokyo Olympics Opening Ceremony and Macy's Thanksgiving Day Parade as Most-Watched Entertainment Shows on Any Network since March 2021

Streaming of Friday's Coverage (Led by Peacock Weekday-Record Audience) Totaled 190 Million Minutes - BEST EVER for Any Olympics Opening Ceremony Day AND Topping Combined Total of All Prior Winter Games Opening Ceremony Days

New iSpot Metrics Show Continued Olympic Dominance for Advertisers

STAMFORD, Conn. - Feb. 5, 2022 - Highlighted by NBC's first-ever full day Winter Games Opening Ceremony presentation, Friday's Beijing Olympics on NBC, USA Network, Peacock and other streaming platforms averaged a Total Audience Delivery (TAD) of nearly 16 million viewers, according to preliminary data.

The numbers indicate that Friday's full-day Opening Ceremony coverage will average nearly 14 million TV-only viewers (14.4 million TAD) - ranking with NBC's Tokyo Olympics Opening Ceremony in July and NBC's Macy's Thanksgiving Day Parade as the most-watched entertainment shows on any network since last March.

"Led by extensive multiplatform coverage of the compelling Opening Ceremony, and by Nathan Chen's spectacular performance on Thursday night, we are off to a strong start that is in line with the expectations of our advertising partners," said NBC Sports Chairman Pete Bevacqua. "We look forward to continuing our momentum with the competition tonight and in the weeks ahead."

Led by Peacock's best-ever weekday viewership, total digital usage of Friday's coverage amassed 190 million minutes - marking the largest digital consumption ever for an Opening Ceremony day for a Summer or Winter Games. In addition, 190 million minutes tops the combined total of all prior Winter Games Opening Ceremony days (125 million minutes for 2010, 2014 and 2018 Olympics).

Across its primetime Opening Ceremony coverage, NBCU ran a 42% lower ad load then the other broadcast networks, which delivered on average 17% higher impressions per ad unit, according to iSpot.

Total Audience Delivery is based upon live-plus-same day figures from Nielsen and digital data from Adobe Analytics. Official viewership will be available on Monday.

ABOUT NBC OLYMPICS

NBCUniversal will provide coverage of the 2022 Olympic Winter Games from Feb. 2-20. The Opening Ceremony will be presented on Friday, Feb. 4, live in the morning and again in primetime on NBC and Peacock. Similar to recent Winter Games, NBC's primetime Olympic coverage begins the night before the Opening Ceremony on Thursday, Feb. 3. Coverage begins on Wednesday, Feb. 2, on USA Network and Peacock. NBCUniversal is presenting its 18th Olympic Games, 12th consecutive overall, and sixth straight Winter Games, all the most by any U.S. media company.

--NBC OLYMPICS-





  [february 2022]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[11/01/24 - 11:54 AM]
"High Potential" Continues Linear Dominance as ABC Wins Tuesday 10 p.m. Hour in Total Viewers for First Time in 4 Years
Season to date through week five, "High Potential" stands as ABC's most-watched (10.42 million) new series in six years - since the 2018-2019 season with "The Conners."

[10/31/24 - 06:41 PM]
FOX Sports Caps a Postseason for the Ages as World Series Game 5 Delivers 18.6 Million Viewers
Across all networks, the 120th World Series dominated the television landscape with an average of 15,808,000 viewers, the best combined figure for the Fall Classic since 2017.

[10/30/24 - 03:14 PM]
FOX Sports Hits Grand Slam with Most-Watched World Series Game 4 Since 2016, Peaking at 18.2M Viewers
Through Game 4, the 2024 World Series across all networks is averaging 14,984,000 viewers - its best start since 2017.

[10/29/24 - 03:37 PM]
World Series Game 3: Monday's Most-Watched Program
On FOX, the broadcast averaged 13,208,000 viewers, making it the most-watched Game 3 since 2018.

[10/29/24 - 12:03 PM]
Netflix Top 10 Week of Oct. 21: "The Lincoln Lawyer" Courts the Top Spot; "Don't Move" Debuts at #1
The new docuseries "This Is the Zodiac Speaking" debuted at #2 with 7.5M views and the feature documentary "Sweet Bobby: My Catfish Nightmare" stole #3 (7.2M views).

[10/29/24 - 11:30 AM]
CBS Premiere Episodes Soar in Multiplatform Viewership Led by "Matlock" Premiere Amassing 22.8 Million Viewers in One Month
Other highlights include the series premiere of "Georgie & Mandy's First Marriage" amassed 10.6 million multiplatform viewers in its first seven days.

[10/28/24 - 03:50 PM]
"Dancing with the Stars" Is Top Program of the Night in Adults 18-49
Season to date, "Dancing with the Stars" stands as the No. 1 entertainment program on broadcast in Adults 18-49 (0.69 rating).

[10/28/24 - 02:05 PM]
Cowboys-49ers Averages Nearly 24 Million Viewers on NBC & Peacock in Most-Watched Week 8 "Sunday Night Football" Game Ever
NBC Sports' audience peaked at 26.4 million viewers in the second quarter (9:15-9:30 p.m. ET).

[10/27/24 - 02:17 PM]
Viewership Gains: World Series Off to Strongest Start Since 2017
With 13,444,000 viewers, it was the most-watched World Series Game 2 on FOX since 2018 (Dodgers-Red Sox: 13,508,000).

[10/26/24 - 01:12 PM]
Gibby, Meet Freddie: MLB Delivers 15.2M Viewers for World Series Game 1
It was the most-watched World Series Game 1 since 2017 (Astros-Dodgers: 15,328,000).

[10/25/24 - 10:57 AM]
The 2024 WNBA Season Delivers Record Viewership Across ESPN Platforms
The 2024 postseason averaged 1.1 million viewers - up 139 percent over 2023's postseason - making it the most-viewed WNBA postseason in 25 years.

[10/24/24 - 01:42 PM]
"Interview with a Killer" Sets Record with Most-Watched Court TV Original Series Debut
The show's initial telecasts were up +50% with Persons 2+ and +60% in P25-54, to become Court TV's top-performing original since the network began being Nielsen rated.

[10/23/24 - 12:35 PM]
"9-1-1" Concludes Wildly Exciting "Bee-Nado" Story Arc, Rising +89% in Total Viewers and +294% in Adults 18-49 Over Initial Live + Same Day Audience
On linear, "9-1-1" ranked as the top entertainment program of the night in both Total Viewers (7.39 million) and Adults 18-49 (0.75 rating).

[10/23/24 - 11:25 AM]
It's a Hallmark Channel Christmas Across Entertainment Cable
"'Twas the Date Before Christmas," "Holiday Crashers," and "Scouting for Christmas" became the Top 3 entertainment cable programs of the week among Households, Total Viewers, and Women and Persons 18+.

[10/22/24 - 03:00 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers" for 6th Consecutive Week
Season to date, "Nightline" is up in Total Viewers (+2% - 989,000 vs. 958,000) versus the comparable weeks last season, posting its largest Total Viewer audience in 5 years - since the 2019-2020 season.