CBS SPORTS' 2022 MASTERS COVERAGE SCORES ACROSS ALL PLATFORMS
CBS' Final-Round Presentation Delivers Most-Watched Golf Telecast on Any Network in Three Years
Paramount+ and CBS Sports Produce Record-Setting Streaming for Golf
April 12, 2022 - CBS Sports delivered strong viewership across all platforms for its presentation of the 2022 Masters.
Sunday's final-round coverage on CBS is the most-watched golf telecast on any network since the final round of the 2019 Masters, when Tiger Woods captured his fifth green jacket, averaging 10.173 million viewers and up +7% versus last year.
With Scottie Scheffler comfortably ahead of the competition for most of the day, Sunday's coverage averaged 12.443 million viewers for the final hour (6:00-7:00 PM, ET) as Scheffler wrapped up his first major victory. Viewership peaked with 13.160 million viewers for the conclusion of Scheffler's round (6:45-7:00 PM, ET).
Paramount+ and CBS Sports' digital properties registered record-setting streaming for golf. Overall, the 2022 Masters is Paramount+ and CBS Sports' most-streamed golf tournament ever in average minute audience and streaming minutes, producing double-digit year-over-year growth.
Sunday's final round delivered the most-streamed golf day ever for Paramount+ and CBS Sports in average minute audience and streaming minutes while recording double-digit year-over-year growth.
|