CBS WINS SUNDAY NIGHT WITH THE MOST-WATCHED TONY AWARDS SINCE 2019 AND THE MOST LIVE-STREAMED TONY AWARDS EVER
"THE TONY AWARDS: ACT ONE" PRE-SHOW WAS THE MOST-WATCHED LIVE EVENT IN PLUTO TV'S HISTORY
"The 76th Annual Tony Awards" Was #1 on Sunday Night and Up +2% from Last Year,
Broadcast Averages Estimated 4.31 Million Viewers
Paramount+ Most-Live Streamed* Program of the Night - Up +13% from Last Year
Tony Awards-Related Content Dominated Social Media with 4.8 Billion Potential Impressions, Ranking as a Top 10 Trending Topic on Twitter
· From 8:00-11:00 PM, THE 76TH ANNUAL TONY AWARDS scored a winning 4.31 million viewers, up +2% from last year's June 12, 2022 telecast, based on Nielsen fast national data and estimated out of home viewership.
· The live-streaming average audience on Paramount+* posted +13% year-to-year gains. It was the most live-streamed TONY AWARDS ever.
· Social media content related to the show attracted 4.8 billion potential** social impressions.
· The Tony Awards dominated social media last night. #TonyAwards trended in the top 10 in the U.S. for three hours, peaking at #1.
· THE TONY AWARDS: ACT ONE, a live pre-show with exclusive content that is available to viewers for free on Pluto TV, aired at 6:30-8:00 PM. Live streaming of THE TONY AWARDS: ACT ONE was the most-watched live event in Pluto TV's nearly decade-long history.
Editor's Note: *CBS series streaming viewership numbers are based on Paramount+ and CBS TVE (CBS.com/CBS app) and are available to watch on the Network and streamed live and on demand.
**Potential Impressions are the estimated number of people who might have viewed posts related to this topic. NetBase calculates potential impressions based on followers/fans of original posts and followers/fans of engagements.
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