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[01/26/24 - 12:58 PM]
"The Way Home" Returns as #1 Most-Watched Entertainment Cable Program of the Day
The premiere was also the #2 most-watched entertainment cable program of the week among Women 18+ and 55+, second only to Hallmark Channel's all-new original movie premiere, "Betty's Bad Luck in Love," on Saturday.
[via press release from Hallmark Media]

"THE WAY HOME" RETURNS AS #1 MOST-WATCHED ENTERTAINMENT CABLE PROGRAM OF THE DAY

Season 2 of the Riveting, Critically Acclaimed Hallmark Channel Series Elevates Network to #1 on Entertainment Cable for the Weekend

January 26, 2024, NEW YORK - The Way Home Season 2 kicks off with strong ratings, premiering as the #1 most-watched entertainment cable program on Sunday among key demographics. The Hallmark Channel original series starring Andie MacDowell and Chyler Leigh helps lift the network to be #1 on entertainment cable in Weekend Total Day and Prime among key demos.

Highlights include (L+3):

· The Way Home Season 2 debuts as the #1 most-watched entertainment cable program on Sunday among Households; Total Viewers; Women/Persons 18+ and 55+

o The premiere is the #2 most-watched entertainment cable program of the week among Women 18+ and 55+, second only to Hallmark Channel's all-new original movie premiere, Betty's Bad Luck in Love, on Saturday

· Hallmark Channel becomes the #1 entertainment cable network in Weekend Total Day among Households; Total Viewers; Women 25-54; Women/Persons 18+ and 55+

· The network is the #1 entertainment cable network in Weekend Prime among Households; Total Viewers; Women/Persons 18+ and 55+

*Source: Nielsen L+3 Program based data; week of 1/15/24-1/21/24; Strict Daypart-Span; Excludes News/Sports; Networks that share feeds are weight averaged to daypart based on duration; Episode 2001 L+3 Unduplicated P2+ audience, 6 min qualifier.

ABOUT HALLMARK CHANNEL

Hallmark Channel, owned by Hallmark Cards, Inc., is Hallmark Media's flagship 24-hour cable television network. As the country's leading destination for quality, feel-good entertainment, Hallmark Channel delivers on the 100-year legacy of the Hallmark brand. The network's lineup of signature original content includes movies, primetime scripted series, and specials. Dedicated to helping viewers celebrate holidays, seasons, and life's special moments, Hallmark Channel is home to a host of annual programming events, including the highly successful Countdown to Christmas, which has become a pop culture phenomenon and a beloved holiday tradition for millions of viewers. Rounding out the network's slate are some of television's most classic comedies and series, including The Golden Girls, Frasier, and Reba.





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· BETTY'S BAD LUCK IN LOVE (HALLMARK)
· WAY HOME, THE (HALLMARK PLUS)




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