WARNER BROS. DISCOVERY DELIVERED NEARLY A 60 PERCENT SHARE OF ADULT VIEWING ON SUNDAY, FEB. 18 AND NEARLY A 50 PERCENT SHARE ON SATURDAY, FEB. 17 DRIVEN BY TNT SPORTS' COVERAGE OF NBA ALL-STAR GAME
New York, NY (February 26, 2024)- Boasting seven of the top 10 cable networks and driven by the 2024 NBA All-Star Game on TNT, TBS, truTV and Max(R), Warner Bros. Discovery (WBD) outperformed competitors with a 57 percent share of viewing among Adults 18-49 across ad-supported cable in primetime on Sunday, Feb. 18. WBD's networks, including Discovery, HGTV, Food Network, Investigation Discovery, TBS, TNT, TLC and Adult Swim, also scored their highest audience share year-to-date with a 53 percent share of viewing among Adults 25-54.
In addition to the 2024 NBA All-Star Game, which was the #1 primetime cable program among Adults 25-54, other top WBD Sunday night titles included: 90 Day Fiancé (TLC, #2), Tournament of Champions (Food Network, #5), Naked and Afraid (Discovery, #6), Home Town (HGTV, #10), Evil Lives Here (ID, #13), Bobby's Triple Threat (Food Network, #15) and American Dad (Adult Swim, #18). WBD's HBO also reported a strong Sunday performance for its original series True Detective: Night Country, which attracted 3.2 million cross-platform viewers to the season finale - its most-watched episode this season.
WBD's weekend performance was further strengthened on Saturday, Feb. 17, with the networks delivering a 49 percent share of viewing among Adults 18-49 and a 47 percent share among Adults 25-54 in ad-supported cable prime. WBD held five of the top 10 cable networks throughout the night and owned seven of the top 10 prime cable telecasts among Adults 25-54, including the #1 cable program, TNT's NBA All-Star Saturday Night.
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About Warner Bros. Discovery
Warner Bros. Discovery (NASDAQ: WBD) is a leading global media and entertainment company that creates and distributes the world's most differentiated and complete portfolio of content and brands across television, film and streaming. Available in more than 220 countries and territories and 50 languages, Warner Bros. Discovery inspires, informs and entertains audiences worldwide through its iconic brands and products including: Discovery Channel, Max, discovery+, CNN, DC, Eurosport, HBO, HBO Max, HGTV, Food Network, OWN, Investigation Discovery, TLC, Magnolia Network, TNT, TBS, truTV, Travel Channel, MotorTrend, Animal Planet, Science Channel, Warner Bros. Film Group, Warner Bros. Television Group, Warner Bros. Games, New Line Cinema, Cartoon Network, Adult Swim, Turner Classic Movies, Discovery en Español, Hogar de HGTV and others. For more information, please visit www.wbd.com.
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