CBS WINS MONDAY NIGHT FOR FOURTH CONSECUTIVE WEEK WITH #1 SHOW OF THE NIGHT, "NCIS"
NCIS and NCIS: HAWAI'I Live Streaming Both Up Double Digits
CBS was #1 Monday night for the fourth consecutive week with 5.55m viewers, holding nearly 100% of its week ago audience (99%). NCIS was the night's #1 show and CBS had four of the top five shows: NCIS, NCIS: HAWAI'I, BOB HEARTS ABISHOLA (8:00PM and 8:30PM). CBS beat second place NBC by +926,000 viewers. In live streaming, NCIS was up +24% and NCIS: HAWAI'I was up +28% from their fourth episodes last year.
BOB HEARTS ABISHOLA (8:00PM)
· A special airing up from last week's 8:30pm airing
· Averaged 4.68m viewers
BOB HEARTS ABISHOLA (8:30PM)
· Retained 98% of its week ago audience
· Averaged 4.46m viewers
NCIS (9:00PM)
· #1 show of the night
· Retained nearly 100% of its week ago average
· Averaged 6.81m viewers
NCIS: HAWAI'I (10:00PM)
· Up from last Monday and up from its STD average
· Averaged 5.37m viewers
LIVE STREAMING on Paramount+ and CBS TVE (CBs.com / CBS App) was up YoY from their year ago episodes on an AMA basis:
· NCIS was up +24% from its fourth episode last year and up +1% from last week.
· NCIS: HAWAI'I was up +28% from its fourth episode last year and up +1% from last week.
SOCIAL
CBS's primetime programming drove 605m potential social impressions* last night.
· BOB HEARTS ABISHOLA amassed nearly 21m potential social impressions
· NCIS drove 541m potential social impressions
· NCIS: HAWAI'I garnered 43m potential social impressions
*Potential Impressions are the estimated number of people who might have viewed posts related to this topic. NetBase calculates potential impressions based on followers/fans of original posts and followers/fans of engagements.
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