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[04/08/24 - 06:05 AM]
"The Way Home" Season Two Wraps as the #1 Most-Watched Original Series on Entertainment Cable Among Women 18+
The show's second season reached 5.7 million unduplicated total viewers.
[via press release from Hallmark Media]

"THE WAY HOME" SEASON TWO WRAPS AS THE #1 MOST-WATCHED ORIGINAL SERIES ON ENTERTAINMENT CABLE AMONG WOMEN 18+

Time-Traveling Drama Series Elevates Hallmark Channel to #1 Most-Watched Entertainment Cable Network on Weekends with Key Demographics

April 8, 2024, NEW YORK - The Way Home, Hallmark Channel's critically acclaimed original series, concludes season two as the #1 most-watched original series on entertainment cable among Women 18+. The series claims the #1 most-watched program overall, including repeats, on entertainment cable among key demos.

Throughout its ten episodes, the multigenerational family drama lifted Hallmark Channel to be the #1 most-watched entertainment cable network on weekends with key demos. What's more, the network captured the #2 most-watched entertainment cable network spot in Total Day among key demos.

The Landry family will return for season three next year.

Highlights include (L+3):

· The Way Home Season Two was the #1 most-watched original series on entertainment cable with Women 18+

· The series was the #1 most-watched program overall on entertainment cable, repeats included, with Households, Total Viewers, and Women/Persons 18+

· Hallmark Channel was the #1 most-watched entertainment cable network in Weekend Total Day with Women 18+ and Weekend Primetime with Households, Total Viewers, and Women/Persons 18+

· The finale episode was the most-watched episode of the season among Households, Total Viewers, and Women/Persons 18+

· For ten consecutive episodes, The Way Home Season Two delivered a Top 2 most-watched program on entertainment cable every Sunday with Households, Total Viewers, and Women/Persons 18+

· The Way Home Season Two reached 5.7 million Unduplicated Total Viewers

Source: Nielsen L+3 Program based data; S2 from 1/21/24-3/31/24; Strict Daypart-Span (Sa-Su 6a-6a/8p-11p, M-Su 6a-6a/8p-11p); All ranks Exclude News/Sports; Program ranks exclude programs with <2 Telecasts; Networks that share feeds are weight averaged to daypart based on dur; L+3 Unduplicated Reach for 10 Premiere Episodes 2001-2010, P2+ audience, 6 min qualifier.

ABOUT HALLMARK CHANNEL

Hallmark Channel is Hallmark Media's flagship 24-hour cable television network. As the country's leading destination for quality, feel-good entertainment, Hallmark Channel delivers on the 100-year legacy of the Hallmark brand. The network's lineup of signature original content includes movies, primetime scripted series, and specials. Dedicated to helping viewers celebrate holidays, seasons, and life's special moments, Hallmark Channel is home to a host of annual programming events, including the highly successful Countdown to Christmas, which has become a pop culture phenomenon and a beloved holiday tradition for millions of viewers. Rounding out the network's slate are some of television's most classic comedies and series, including The Golden Girls, Frasier, and Reba.





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· WAY HOME, THE (HALLMARK PLUS)




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