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[07/18/24 - 01:13 PM]
Discovery's "Shark Week" Grows Reach Over Previous Year's Record-Breaking Performance; Network Ranked #1 in Primetime in Key Demos Through the Week of July 7-13
Delivering a strong performance among several key adult demos, including Adults 25-54 and Adults 18-49, the popular programming event reached 25 million total viewers across Discovery Channel, Max and discovery+, a 10% increase over last year.
[via press release from Discovery Channel]

Discovery's "Shark Week" Grows Reach Over Previous Year's Record-Breaking Performance; Network Ranked #1 in Primetime in Key Demos Through the Week of July 7-13

New York - July 18, 2024 - Hosted by John Cena, Shark Week, the annual week-long celebration of sharks, returned to Discovery Channel on Sunday, July 7 at 8PM ET/PT with 21 hours of new programming - helping the network rank as the #1 primetime cable network, excluding news and sports, for the week. Delivering a strong performance among several key adult demos, including Adults 25-54 and Adults 18-49, the popular programming event reached 25 million total viewers across Discovery Channel, Max and discovery+, a 10% increase over last year.

"Every year, we set out to break new ground, discover new truths and bring extraordinary images of sharks to our viewers," said Howard Lee, President of Discovery Networks. "This, combined with our host John Cena's signature charm, experts' groundbreaking research and lots of sharks, cements why Shark Week remains the programming event of the Summer and continues to engage audiences."

Throughout the week, Discovery owned seven of the top 10 telecasts among Adults 25-54 with Expedition Unknown: Sharks vs. Nazis in Paradise (#3), Jaws vs. Leviathan (#4), Caught! When Sharks Attack (#6), Great White Serial Killer: Sea of Blood (#7), Great White Danger Zone (#8), Makozilla (#9), and Belly of the Beast: Bigger and Bloodier (#10). Each night of programming displayed double or triple-digit percent improvement versus the prior six-week timeslot average among Adults 25-54, including a 259% ratings increase on Thursday, July 11.

Shark Week's strong viewership helped drive a successful premiere performance for the natural disaster series In the Eye of the Storm on Sunday, July 14 at 10PM ET/PT, leading it to become the highest-rated non-spinoff freshman premiere for Discovery Channel in three years.

About Discovery Channel

Discovery Channel is dedicated to creating the highest quality non-fiction content that informs and entertains its consumers about the world in all its wonder, diversity and amazement. The network, which is distributed to 100.8 million U.S. homes, can be seen in 224 countries and territories, offering a signature mix of compelling, high-end production values and vivid cinematography across genres including, science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world. For more information, please visit www.discovery.com

About Warner Bros. Discovery

Warner Bros. Discovery (NASDAQ: WBD) is a leading global media and entertainment company that creates and distributes the world's most differentiated and complete portfolio of content and brands across television, film and streaming. Available in more than 220 countries and territories and 50 languages, Warner Bros. Discovery inspires, informs and entertains audiences worldwide through its iconic brands and products including: Discovery Channel, discovery+, CNN, DC, Eurosport, HBO, HGTV, Food Network, OWN, Investigation Discovery, TLC, Magnolia Network, TNT, TBS, truTV, Travel Channel, Max, MotorTrend, Animal Planet, Science Channel, Warner Bros. Film Group, Warner Bros. Television Group, Warner Bros. Games, New Line Cinema, Cartoon Network, Adult Swim, Turner Classic Movies, Discovery en Español, Hogar de HGTV and others. For more information, please visit www.wbd.com.





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