[10/24/22 - 09:01 AM] Video: "Pepsi, Where's My Jet?" - Official Trailer - Netflix When a 20-year-old attempts to win a fighter jet in a Pepsi sweepstakes, he sets the stage for a David versus Goliath court battle for the history books.
[via press release from Netflix]
Pepsi, Where's My Jet? | Official Trailer | Netflix
The year was 1996, and the cola wars were raging. Pepsi needed something huge to compete with Coke so they rolled out their biggest campaign ever: "Pepsi Stuff" It featured a soon-to-be infamous commercial that claimed for 7,000,000 Pepsi points you could win a Harrier Jet (one of the most advanced military jets of the time). Pepsi execs assumed the astronomical "price" of the military plane was set high enough to indicate it was a joke, but ambitious & cunning college student John Leonard saw it as a challenge. Enlisting the help (and funding) of mountaineering buddy Todd Hoffman, the 21-year old hashed out a plan to score the grandest prize of all. What ensues is an outrageous goose chase for the infamous Harrier Jet and a legal battle with Pepsi that changed advertising forever.
RELEASE DATE: November 17, 2022
EPISODES 4 X 45
DIRECTOR Andrew Renzi
EXECUTIVE PRODUCERS Andrew Renzi, Andrew Corkin, Nick Boak, Theo James, Andrew Fried, Jordan Wynn, Dane Lillegard, Sarina Roma
PRODUCTION COMPANY Boardwalk Pictures
Synopsis:
The year was 1996, and the cola wars were raging. Despite Pepsi's celeb-soaked advertisements, Coke still held the bigger market share, so the second-place brand decided to roll out their biggest campaign ever: Called "Pepsi Stuff," it featured a soon-to-be infamous commercial implying that if you just bought enough of their products, you could use "Pepsi Points" to purchase sunglasses, leather jackets... and maybe a Harrier jet? Pepsi execs assumed the astronomical "price" of the military plane was set high enough to indicate it was a joke, but college student John Leonard saw it as a challenge, and decided to call their bluff. Enlisting the help (and funding) of mountaineering buddy Todd Hoffman, Leonard hashed out a plan to score the grandest prize of all - even if it never existed in the first place. Shot in a rollicking, irreverent style and soaked in the music and culture of the mid-'90s, Pepsi, Where's My Jet? sits down with Leonard, Hoffman, the commercial's creative team, and a truly unexpected cast of tangentially-involved public figures to tell the legendary tale of the kid who sued Pepsi for a fighter jet, and became the hero of a new generation.
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